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Digital Advertising Spend in China

Digital Advertising Spend in China

Online advertising spend in China stood at US$31.6 billion by end of 2015, accounting for 48.6% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 36.4%. This growth is expected to continue in 2016 with brands expected to spend US$40.2 billion, representing an increase of 27.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 17.1% to reach US$75.8 billion in 2020, accounting for 69.1% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by industries?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on online?

Which advertising formats are gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: China

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the China. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 China Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 China Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 China Online Advertising Spend by Channels
5.1 Online Channel Dynamics – Overall
5.2 Online Channel Dynamics – Mobile
5.2.1 China Online Mobile Search Ad Spend
5.2.2 China Online Mobile Display Ad Spend
5.2.3 China Online Mobile Messaging Ad Spend
5.2.4 China Online Mobile Video Ad Spend
5.3 Online Channel Dynamics – Desktop
5.3.1 China Online Desktop Search Ad Spend
5.3.2 China Online Desktop Display Ad Spend
5.3.3 China Online Desktop Video Ad Spend
6 China Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 China Online Advertising Spend by Format
7.1 China Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 China Online Search Ad Spend
7.2.2 China Online Display (Excluding Video) Ad Spend
7.2.3 China Online Sponsorship Ad Spend
7.2.4 China Online Classified Ad Spend
7.2.5 China Online Email Ad Spend
7.2.6 China Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 China Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Baidu
9.2.2 Alibaba
9.2.3 Google China
9.2.4 Tencent
9.2.5 Sohu
9.2.6 Sina
9.2.7 Soufun
9.2.8 Youku & Tudou
9.2.9 Qihu 360
Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: China Population Analysis (Million), 2010-2019
Table 5: China Inflation Trends (%), 2010-2019
Table 6: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: China Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: China Number of Gamers - Online, Mobile and Social(Million), 2010-2019
Table 11: China Mobile Internet User Analysis (Million), 2010-2019
Table 12: China Number of Internet and Social Media Users (Million), 2010-2019
Table 13: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: China Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: China Online Spending per Internet User (US$), 2010-2019
Table 19: China Online Mobile Spending per Online User (US$), 2010-2019
Table 20: China Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 21: China Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 22: China Online Advertising Spend on Branding (US$ Million), 2011-2020
Table 23: China Online Advertising Spend on Sales (US$ Million), 2011-2020
Table 24: China Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 25: China Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 26: China Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 27: China Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: China Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 29: China Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 30: China Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 31: China Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 32: China Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 33: China Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 34: China Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 35: China Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 36: China Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 37: China Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 38: China Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 39: China Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 40: China Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 41: China Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 42: China Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 43: China Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 44: China Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 45: China Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 46: China Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 47: China Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 48: China Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 49: China Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 50: China Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 51: China Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 52: China Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 53: China Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 54: China Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 55: China Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 56: China Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 57: China Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 58: China Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 59: China Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 60: China Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 61: China Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 62: China Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 63: China Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 64: China Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 65: China Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 66: China Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 67: China Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 68: China Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 69: China Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 70: China Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 71: China Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 72: China Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 73: China Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 74: China Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 75: China Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 76: China Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 77: China Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 78: China Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 79: China Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 80: China Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 81: China Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 82: China Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 83: China Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: China Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 85: China Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 86: China Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 87: China Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 88: China Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 89: China RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 90: China Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 91: China Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 92: China Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 93: China Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 94: China Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 95: China Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 96: China Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 97: China Online Advertising Spend by Online Sites (%), 2015
Table 98: China Online Advertising Spend on Baidu (US$ Million), 2011-2015
Table 99: China Online Advertising Spend on Alibaba Social Networking Site (US$ Million), 2011-2015
Table 100: China Online Advertising Spend on Google China (US$ Million), 2011-2015
Table 101: China Online Advertising Spend on Tencent (US$ Million), 2011-2015
Table 102: China Online Advertising Spend on Sohu (US$ Million), 2011-2015
Table 103: China Online Advertising Spend on Sina (US$ Million), 2011-2015
Table 104: China Online Advertising Spend on Soufun (US$ Million), 2011-2015
Table 105: China Online Advertising Spend on Youku & Tudou (US$ Million), 2011-2015
Table 106: China Online Advertising Spend on Qihu 360 (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: China Population Analysis (%), 2014
Figure 6: China Inflation Trends (%), 2010-2019
Figure 7: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: China Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: China Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Figure 12: China Mobile Internet User Analysis (Million), 2010-2019
Figure 13: China Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: China Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: China Online Spending per Internet User (US$), 2010-2019
Figure 20: China Online Mobile Spending per Online User (US$), 2010-2019
Figure 21: China Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 22: China Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 23: China Online Advertising Spend on Branding (US$ Million), 2011-2020
Figure 24: China Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 25: China Online Advertising Spend on Sales (US$ Million), 2011-2020
Figure 26: China Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 27: China Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 28: China Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 29: China Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 30: China Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 31: China Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 32: China Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: China Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 34: China Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: China Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: China Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 37: China Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 38: China Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 39: China Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 40: China Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 41: China Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 42: China Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 43: China Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 44: China Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 45: China Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 46: China Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 47: China Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 48: China Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 49: China Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 50: China Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 51: China Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 52: China Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 53: China Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 54: China Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 55: China Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 56: China Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 57: China Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 58: China Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 59: China Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 60: China Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 61: China Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 62: China Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 63: China Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 64: China Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 65: China Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 66: China Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 67: China Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 68: China Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 69: China Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 70: China Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 71: China Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 72: China Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 73: China Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 74: China Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 75: China Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 76: China Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 77: China Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 78: China Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 79: China Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 80: China Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 81: China Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 82: China Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 83: China Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 84: China Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 85: China Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 86: China Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 87: China Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 88: China Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: China Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 90: China Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: China Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: China Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 93: China Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: China Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 95: China Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 96: China RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 97: China Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 98: China Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 99: China Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 100: China Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 101: China Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: China Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 103: China Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 104: China Online Advertising Spend by Online Sites (%), 2015
Figure 105: China Online Advertising Spend on Baidu (US$ Million), 2011-2015
Figure 106: China Online Advertising Spend on Alibaba (US$ Million), 2011-2015
Figure 107: China Online Advertising Spend on Google China (US$ Million), 2011-2015
Figure 108: China Online Advertising Spend on Tencent (US$ Million), 2011-2015
Figure 109: China Online Advertising Spend on Sohu (US$ Million), 2011-2015
Figure 110: China Online Advertising Spend on Sina (US$ Million), 2011-2015
Figure 111: China Online Advertising Spend on Soufun (US$ Million), 2011-2015
Figure 112: China Online Advertising Spend on Youku & Tudou (US$ Million), 2011-2015
Figure 113: China Online Advertising Spend on Qihu 360 (US$ Million), 2011-2015

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