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Digital Advertising Spend in Canada

Digital Advertising Spend in Canada

Online advertising spend in Canada stood at US$4.8 billion by end of 2015, accounting for 27.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 15.3%. This growth is expected to continue in 2016 with brands expected to spend US$5.4 billion, representing an increase of 13.4% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 11.4% to reach US$8.3 billion in 2020, accounting for 32.6% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by industries?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on online?

Which advertising formats are gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Canada

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Canada. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Canada Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Canada Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 Canada Online Advertising Spend by Channels
5.1 Online Channel Dynamics – Overall
5.2 Online Channel Dynamics – Mobile
5.2.1 Canada Online Mobile Search Ad Spend
5.2.2 Canada Online Mobile Display Ad Spend
5.2.3 Canada Online Mobile Messaging Ad Spend
5.2.4 Canada Online Mobile Video Ad Spend
5.3 Online Channel Dynamics – Desktop
5.3.1 Canada Online Desktop Search Ad Spend
5.3.2 Canada Online Desktop Display Ad Spend
5.3.3 Canada Online Desktop Video Ad Spend
6 Canada Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 Canada Online Advertising Spend by Format
7.1 Canada Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 Canada Online Search Ad Spend
7.2.2 Canada Online Display (Excluding Video) Ad Spend
7.2.3 Canada Online Sponsorship Ad Spend
7.2.4 Canada Online Classified Ad Spend
7.2.5 Canada Online Email Ad Spend
7.2.6 Canada Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 Canada Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Twitter
9.2.6 YouTube
9.2.7 Reddit
Table 1: Canada Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Canada Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Canada Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Canada Population Analysis (Million), 2010-2019
Table 5: Canada Inflation Trends (%), 2010-2019
Table 6: Canada Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Canada Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Canada Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 9: Canada Number of Video Viewers - Online (Million), 2010-2019
Table 10: Canada Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 11: Canada Mobile Internet User Analysis (Million), 2010-2019
Table 12: Canada Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Canada Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: Canada Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Canada Number of Ereader Users Analysis (Million), 2010-2019
Table 16: Canada E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: Canada Online Spending per Internet User (US$), 2010-2019
Table 18: Canada Online Mobile Spending per Online User (US$), 2010-2019
Table 19: Canada Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 20: Canada Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 21: Canada Online Advertising Spend on Branding (US$ Million), 2011-2020
Table 22: Canada Online Advertising Spend on Sales (US$ Million), 2011-2020
Table 23: Canada Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 24: Canada Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 25: Canada Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 26: Canada Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Canada Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 28: Canada Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: Canada Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 30: Canada Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 31: Canada Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 32: Canada Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 33: Canada Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 34: Canada Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 35: Canada Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 36: Canada Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 37: Canada Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 38: Canada Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 39: Canada Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 40: Canada Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 41: Canada Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 42: Canada Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 43: Canada Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 44: Canada Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 45: Canada Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 46: Canada Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 47: Canada Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 48: Canada Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 49: Canada Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 50: Canada Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 51: Canada Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 52: Canada Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 53: Canada Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 54: Canada Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 55: Canada Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 56: Canada Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 57: Canada Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 58: Canada Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 59: Canada Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 60: Canada Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 61: Canada Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 62: Canada Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 63: Canada Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 64: Canada Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 65: Canada Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 66: Canada Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 67: Canada Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 68: Canada Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 69: Canada Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 70: Canada Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 71: Canada Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 72: Canada Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 73: Canada Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 74: Canada Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 75: Canada Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 76: Canada Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 77: Canada Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 78: Canada Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 79: Canada Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 80: Canada Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 81: Canada Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 82: Canada Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 83: Canada Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: Canada Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 85: Canada Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 86: Canada Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 87: Canada Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 88: Canada RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 89: Canada Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 90: Canada Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 91: Canada Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 92: Canada Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 93: Canada Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 94: Canada Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 95: Canada Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 96: Canada Online Advertising Spend by Online Sites (%), 2015
Table 97: Canada Online Advertising Spend on Google (US$ Million), 2011-2015
Table 98: Canada Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Table 99: Canada Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Table 100: Canada Online Advertising Spend on Facebook (US$ Million), 2011-2015
Table 101: Canada Online Advertising Spend on Twitter (US$ Million), 2011-2015
Table 102: Canada Online Advertising Spend on YouTube (US$ Million), 2011-2015
Table 103: Canada Online Advertising Spend on Reddit (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Canada Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Canada Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Canada Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Canada Population Analysis (%), 2014
Figure 6: Canada Inflation Trends (%), 2010-2019
Figure 7: Canada Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Canada Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Canada Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 10: Canada Number of Video Viewers - Online (Million), 2010-2019
Figure 11: Canada Number of Gamers - Online and Social (Million), 2010-2019
Figure 12: Canada Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Canada Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Canada Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 15: Canada Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Canada Number of Ereader Users Analysis (Million), 2010-2019
Figure 17: Canada E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: Canada Online Spending per Internet User (US$), 2010-2019
Figure 19: Canada Online Mobile Spending per Online User (US$), 2010-2019
Figure 20: Canada Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 21: Canada Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 22: Canada Online Advertising Spend on Branding (US$ Million), 2011-2020
Figure 23: Canada Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 24: Canada Online Advertising Spend on Sales (US$ Million), 2011-2020
Figure 25: Canada Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 26: Canada Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 27: Canada Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 28: Canada Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 29: Canada Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 30: Canada Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 31: Canada Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 32: Canada Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 33: Canada Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: Canada Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: Canada Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: Canada Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 37: Canada Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 38: Canada Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 39: Canada Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 40: Canada Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 41: Canada Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 42: Canada Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 43: Canada Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 44: Canada Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 45: Canada Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 46: Canada Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 47: Canada Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 48: Canada Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 49: Canada Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 50: Canada Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 51: Canada Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 52: Canada Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 53: Canada Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 54: Canada Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 55: Canada Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 56: Canada Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 57: Canada Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 58: Canada Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 59: Canada Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 60: Canada Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 61: Canada Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 62: Canada Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 63: Canada Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 64: Canada Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 65: Canada Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 66: Canada Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 67: Canada Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 68: Canada Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 69: Canada Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 70: Canada Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 71: Canada Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 72: Canada Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 73: Canada Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 74: Canada Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 75: Canada Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 76: Canada Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 77: Canada Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 78: Canada Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 79: Canada Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 80: Canada Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 81: Canada Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 82: Canada Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 83: Canada Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 84: Canada Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 85: Canada Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 86: Canada Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 87: Canada Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 88: Canada Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: Canada Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 90: Canada Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: Canada Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: Canada Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 93: Canada Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: Canada Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 95: Canada Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 96: Canada RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 97: Canada Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 98: Canada Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 99: Canada Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 100: Canada Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 101: Canada Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: Canada Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 103: Canada Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 104: Canada Online Advertising Spend by Online Sites (%), 2015
Figure 105: Canada Online Advertising Spend on Google (US$ Million), 2011-2015
Figure 106: Canada Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Figure 107: Canada Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Figure 108: Canada Online Advertising Spend on Facebook (US$ Million), 2011-2015
Figure 109: Canada Online Advertising Spend on Twitter (US$ Million), 2011-2015
Figure 110: Canada Online Advertising Spend on YouTube (US$ Million), 2011-2015
Figure 111: Canada Online Advertising Spend on Reddit (US$ Million), 2011-2015

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