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Digital Advertising Spend in Brazil

Digital Advertising Spend in Brazil

Online advertising spend in Brazil stood at US$4.8 billion by end of 2015, accounting for 16.5% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 27.9%. This growth is expected to continue in 2016 with brands expected to spend US$5.8 billion, representing an increase of 20.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 15.5% to reach US$10.4 billion in 2020, accounting for 24.0% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by industries?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on online?

Which advertising formats are gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Brazil

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Brazil. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Brazil Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Brazil Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 Brazil Online Advertising Spend by Channels
5.1 Online Channel Dynamics – Overall
5.2 Online Channel Dynamics – Mobile
5.2.1 Brazil Online Mobile Search Ad Spend
5.2.2 Brazil Online Mobile Display Ad Spend
5.2.3 Brazil Online Mobile Messaging Ad Spend
5.2.4 Brazil Online Mobile Video Ad Spend
5.3 Online Channel Dynamics – Desktop
5.3.1 Brazil Online Desktop Search Ad Spend
5.3.2 Brazil Online Desktop Display Ad Spend
5.3.3 Brazil Online Desktop Video Ad Spend
6 Brazil Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 Brazil Online Advertising Spend by Format
7.1 Brazil Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 Brazil Online Search Ad Spend
7.2.2 Brazil Online Display (Excluding Video) Ad Spend
7.2.3 Brazil Online Sponsorship Ad Spend
7.2.4 Brazil Online Classified Ad Spend
7.2.5 Brazil Online Email Ad Spend
7.2.6 Brazil Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 Brazil Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Ask Jeeves
9.2.6 YouTube
9.2.7 Twitter
Table 1: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Brazil Population Analysis (Million), 2010-2019
Table 5: Brazil Inflation Trends (%), 2010-2019
Table 6: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Brazil Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 10: Brazil Mobile Internet User Analysis (Million), 2010-2019
Table 11: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Table 12: Brazil Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 13: Brazil Number of Mobile and Smartphone Users(Million), 2010-2019
Table 14: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 15: Brazil Online Spending per Internet User (US$), 2010-2019
Table 16: Brazil Online Mobile Spending per Online User (US$), 2010-2019
Table 17: Brazil Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 18: Brazil Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 19: Brazil Online Advertising Spend on Branding (US$ Million), 2011-2020
Table 20: Brazil Online Advertising Spend on Sales (US$ Million), 2011-2020
Table 21: Brazil Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 22: Brazil Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 23: Brazil Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 24: Brazil Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 25: Brazil Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 26: Brazil Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Brazil Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: Brazil Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: Brazil Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 30: Brazil Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 31: Brazil Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 32: Brazil Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 33: Brazil Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 34: Brazil Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 35: Brazil Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 36: Brazil Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 37: Brazil Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 38: Brazil Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 39: Brazil Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 40: Brazil Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 41: Brazil Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 42: Brazil Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 43: Brazil Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 44: Brazil Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 45: Brazil Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 46: Brazil Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 47: Brazil Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 48: Brazil Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 49: Brazil Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 50: Brazil Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 51: Brazil Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 52: Brazil Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 53: Brazil Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 54: Brazil Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 55: Brazil Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 56: Brazil Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 57: Brazil Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 58: Brazil Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 59: Brazil Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 60: Brazil Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 61: Brazil Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 62: Brazil Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 63: Brazil Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 64: Brazil Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 65: Brazil Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 66: Brazil Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 67: Brazil Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 68: Brazil Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 69: Brazil Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 70: Brazil Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 71: Brazil Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 72: Brazil Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 73: Brazil Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 74: Brazil Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 75: Brazil Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 76: Brazil Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 77: Brazil Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 78: Brazil Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 79: Brazil Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 80: Brazil Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 81: Brazil Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 82: Brazil Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 83: Brazil Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: Brazil Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 85: Brazil Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 86: Brazil RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 87: Brazil Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 88: Brazil Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 89: Brazil Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 90: Brazil Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 91: Brazil Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 92: Brazil Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 93: Brazil Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 94: Brazil Online Advertising Spend by Online Sites (%), 2015
Table 95: Brazil Online Advertising Spend on Google (US$ Million), 2011-2015
Table 96: Brazil Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2011-2015
Table 97: Brazil Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Table 98: Brazil Online Advertising Spend on Facebook (US$ Million), 2011-2015
Table 99: Brazil Online Advertising Spend on Ask Jeeves (US$ Million), 2011-2015
Table 100: Brazil Online Advertising Spend on YouTUbe (US$ Million), 2011-2015
Table 101: Brazil Online Advertising Spend on Twitter (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Brazil Population Analysis (%), 2014
Figure 6: Brazil Inflation Trends (%), 2010-2019
Figure 7: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: Brazil Number of Gamers - Online and Social (Million), 2010-2019
Figure 11: Brazil Mobile Internet User Analysis (Million), 2010-2019
Figure 12: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Figure 13: Brazil Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 14: Brazil Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 15: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 16: Brazil Online Spending per Internet User (US$), 2010-2019
Figure 17: Brazil Online Mobile Spending per Online User (US$), 2010-2019
Figure 18: Brazil Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 19: Brazil Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 20: Brazil Online Advertising Spend on Branding (US$ Million), 2011-2020
Figure 21: Brazil Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 22: Brazil Online Advertising Spend on Sales (US$ Million), 2011-2020
Figure 23: Brazil Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 24: Brazil Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 25: Brazil Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 26: Brazil Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 27: Brazil Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 28: Brazil Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 29: Brazil Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 30: Brazil Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 31: Brazil Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 32: Brazil Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: Brazil Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: Brazil Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: Brazil Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 36: Brazil Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 37: Brazil Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 38: Brazil Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 39: Brazil Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 40: Brazil Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 41: Brazil Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 42: Brazil Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 43: Brazil Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 44: Brazil Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 45: Brazil Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 46: Brazil Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 47: Brazil Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 48: Brazil Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 49: Brazil Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 50: Brazil Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 51: Brazil Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 52: Brazil Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 53: Brazil Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 54: Brazil Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 55: Brazil Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 56: Brazil Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 57: Brazil Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 58: Brazil Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 59: Brazil Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 60: Brazil Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 61: Brazil Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 62: Brazil Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 63: Brazil Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 64: Brazil Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 65: Brazil Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 66: Brazil Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 67: Brazil Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 68: Brazil Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 69: Brazil Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 70: Brazil Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 71: Brazil Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 72: Brazil Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 73: Brazil Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 74: Brazil Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 75: Brazil Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 76: Brazil Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 77: Brazil Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 78: Brazil Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 79: Brazil Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 80: Brazil Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 81: Brazil Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 82: Brazil Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 83: Brazil Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 84: Brazil Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 85: Brazil Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 86: Brazil Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 87: Brazil Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 88: Brazil Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: Brazil Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 90: Brazil Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: Brazil Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: Brazil Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 93: Brazil Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 94: Brazil RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 95: Brazil Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 96: Brazil Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 97: Brazil Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 98: Brazil Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 99: Brazil Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 100: Brazil Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 101: Brazil Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: Brazil Online Advertising Spend by Online Sites (%), 2015
Figure 103: Brazil Online Advertising Spend on Google (US$ Million), 2011-2015
Figure 104: Brazil Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Figure 105: Brazil Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Figure 106: Brazil Online Advertising Spend on Facebook (US$ Million), 2011-2015
Figure 107: Brazil Online Advertising Spend on Ask Jeeves (US$ Million), 2011-2015
Figure 108: Brazil Online Advertising Spend on YouTube (US$ Million), 2011-2015
Figure 109: Brazil Online Advertising Spend on Twitter (US$ Million), 2011-2015

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