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Databook - Social Media Advertising Spend in India, 2015

Databook - Social Media Advertising Spend in India, 2015

Social media advertising spend in India stood at US$0.1 billion by end of 2014, accounting for 15.6% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 61.9%. This growth is expected to continue in 2015 with brands expected to spend US$0.2 billion, representing an increase of 42.6% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 30.6% to reach US$0.5 billion in 2019, accounting for 22.5% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industry?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining / losing market share?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Display Ad Spend
Video Ad SpendEach of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 India Online Advertising Spend
2.1.1 Benchmarking India with Other Key Markets
2.2 India Social Media Advertising Spend
2.2.1 Benchmarking India with Other Key Markets
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 India Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 India Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 India Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics - Overall
7.1.1 Benchmarking India with Other Key Markets
7.2 Online Channel Dynamics - Mobile
7.2.1 Benchmarking India with Other Key Markets
7.3 Online Channel Dynamics - Desktop
7.3.1 Benchmarking India with Other Key Markets
7.4 Social Media Channel Dynamics - Overall
7.4.1 India Social Media Channel Dynamics - Overall
7.4.2 Benchmarking India with Other Key Markets
7.5 Social Media Channel Dynamics - Mobile
7.5.1 India Social Media Mobile Display Ad Spend
7.5.2 India Social Media Mobile Video Ad Spend
7.5.3 Benchmarking India with Other Key Markets
7.6 Social Media Channel Dynamics - Desktop
7.6.1 India Social Media Desktop Display Ad Spend
7.6.2 India Social Media Desktop Video Ad Spend
8 India Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Facebook
9.2.2 YouTube
9.2.3 Twitter
9.2.4 LinkedIn
9.2.5 Tumblr
List of Tables
Table 1: India Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: India Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 3: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 4: India Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Table 5: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: India Population Analysis (Million), 2010-2019
Table 7: India Inflation Trends (%), 2010-2019
Table 8: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: India Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: India Mobile Internet User Analysis (Million), 2010-2019
Table 13: India Number of Internet and Social Media Users (Million), 2010-2019
Table 14: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 15: India Number of Mobile and Smartphone Users (Million), 2010-2019
Table 16: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 17: India Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 18: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 19: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 20: India Online Spending per Internet User (US$), 2010-2019
Table 21: India Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 22: India Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 23: India Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 24: India Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 25: India Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Table 26: India Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Table 27: India Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 28: India Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 29: India Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 30: India Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 31: India Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 32: India Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 33: India Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 34: India Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 35: India Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 36: India Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 37: India Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 38: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 39: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 40: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 41: India Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 42: India Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 43: India Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 44: India Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 45: India Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 46: India Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 47: India Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 48: India Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 49: India Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 50: India Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 51: India Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 52: India Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 53: India Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 54: India Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 55: India Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 56: India Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 57: India Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 58: India Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 59: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 60: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 61: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 62: India Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 63: India Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 64: India Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 65: India Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 66: India Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 67: India Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 68: India Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 69: India Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 70: India Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 71: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 72: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 73: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 74: India Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 75: India Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 76: India Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 77: India Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 78: India Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 79: India Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 80: India Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 81: India Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: India Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 83: India Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 84: India Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 85: India Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 86: India Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 87: India Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 88: India Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 89: India Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 90: India Social Media Advertising Spend by Social Networking Sites (%), 2014
Table 91: India Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Table 92: India Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Table 93: India Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Table 94: India Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
Table 95: India Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2012-2014
List of Figures
Figure 1: Methodology Framework
Figure 2: India Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: India Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 6: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 7: India Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Figure 8: India Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 9: India Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 10: India Social Media Marketing Budget Growth Rate (%), 2015 - 2019
Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
Figure 13: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 14: India Population Analysis (%), 2014
Figure 15: India Inflation Trends (%), 2010-2019
Figure 16: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 17: India Number of Online & Mobile Buyers (Million), 2010-2019
Figure 18: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 19: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 20: India Mobile Internet User Analysis (Million), 2010-2019
Figure 21: India Number of Internet and Social Media Users (Million), 2010-2019
Figure 22: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 23: India Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 24: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 25: India Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 26: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 27: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 28: India Online Spending per Internet User (US$), 2010-2019
Figure 29: India Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: India Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: India Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 32: India Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 33: India Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Figure 34: India Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 35: India Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Figure 36: India Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 37: India Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 38: India Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 39: India Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 40: India Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 41: India Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 42: India Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 43: India Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 44: India Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 45: India Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 46: India Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 47: India Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 48: India Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 49: India Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 50: India Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 51: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 52: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 53: India Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 54: India Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 55: India Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 56: India Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 57: India Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 58: India Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 59: India Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 60: India Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 61: India Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 62: India Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 63: India Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 64: India Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 65: India Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 66: India Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 67: India Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 68: India Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 69: India Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 70: India Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 71: India Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 72: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 73: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 74: India Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 75: India Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 76: India Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 77: India Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 78: India Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 79: India Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 80: India Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 81: India Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 82: India Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 83: India Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 84: India Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 85: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 86: India Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 87: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 88: India Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 89: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 90: India Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 91: Social Media Advertising Spend by Channels for Key Markets (%), 2014
Figure 92: India Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 93: India Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 94: India Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 95: India Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 96: India Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 97: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 98: India Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 99: India Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 100: India Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 101: India Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 102: India Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 103: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 104: India Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 105: India Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 106: India Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 107: India Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: India Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: India Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 110: India Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 111: India Social Media Advertising Spend by Social Networking Sites (%), 2014
Figure 112: India Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Figure 113: India Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Figure 114: India Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Figure 115: India Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
Figure 116: India Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2012-2014

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