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Databook - Social Media Advertising Spend in Australia, 2015

Databook - Social Media Advertising Spend in Australia, 2015

Social media advertising spend in Australia stood at US$0.8 billion by end of 2014, accounting for 17.0% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 40.6%. This growth is expected to continue in 2015 with brands expected to spend US$1.0 billion, representing an increase of 26.0% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 19.7% to reach US$2.0 billion in 2019, accounting for 25.4% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industry?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining / losing market share?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Display Ad Spend
Video Ad SpendEach of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Australia Online Advertising Spend
2.1.1 Benchmarking Australia with Other Key Markets
2.2 Australia Social Media Advertising Spend
2.2.1 Benchmarking Australia with Other Key Markets
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Australia Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 Australia Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 Australia Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics - Overall
7.1.1 Benchmarking Australia with Other Key Markets
7.2 Online Channel Dynamics - Mobile
7.2.1 Benchmarking Australia with Other Key Markets
7.3 Online Channel Dynamics - Desktop
7.3.1 Benchmarking Australia with Other Key Markets
7.4 Social Media Channel Dynamics - Overall
7.4.1 Australia Social Media Channel Dynamics - Overall
7.4.2 Benchmarking Australia with Other Key Markets
7.5 Social Media Channel Dynamics - Mobile
7.5.1 Australia Social Media Mobile Display Ad Spend
7.5.2 Australia Social Media Mobile Video Ad Spend
7.5.3 Benchmarking Australia with Other Key Markets
7.6 Social Media Channel Dynamics - Desktop
7.6.1 Australia Social Media Desktop Display Ad Spend
7.6.2 Australia Social Media Desktop Video Ad Spend
8 Australia Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Twitter
9.2.2 Facebook
9.2.3 Pinterest
9.2.4 Tumblr
9.2.5 YouTube
List Of Tables
Table 1: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: Australia Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 3: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 4: Australia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Table 5: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Australia Population Analysis (Million), 2010-2019
Table 7: Australia Inflation Trends (%), 2010-2019
Table 8: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Australia Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 11: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Australia Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 13: Australia Mobile Internet User Analysis (Million), 2010-2019
Table 14: Australia Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Australia Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 16: Australia Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Australia Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 18: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 19: Australia Online Spending per Internet User (US$), 2010-2019
Table 20: Australia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 21: Australia Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 22: Australia Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 23: Australia Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 24: Australia Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Table 25: Australia Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Table 26: Australia Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 27: Australia Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 28: Australia Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 29: Australia Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 30: Australia Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 31: Australia Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 32: Australia Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 33: Australia Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 34: Australia Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 35: Australia Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 36: Australia Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 37: Australia Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 38: Australia Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 39: Australia Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 40: Australia Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 41: Australia Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 42: Australia Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 43: Australia Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 44: Australia Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 45: Australia Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 46: Australia Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 47: Australia Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 48: Australia Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 49: Australia Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 50: Australia Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 51: Australia Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 52: Australia Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 53: Australia Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 54: Australia Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 55: Australia Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 56: Australia Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 57: Australia Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 58: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 59: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 60: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 61: Australia Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 62: Australia Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 63: Australia Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 64: Australia Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 65: Australia Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 66: Australia Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 67: Australia Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 68: Australia Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 69: Australia Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 70: Australia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 71: Australia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 72: Australia Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 73: Australia Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 74: Australia Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 75: Australia Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 76: Australia Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 77: Australia Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 78: Australia Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 79: Australia Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 80: Australia Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: Australia Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: Australia Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 83: Australia Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 84: Australia Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 85: Australia Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 86: Australia Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 87: Australia Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 88: Australia Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 89: Australia Social Media Advertising Spend by Social Networking Sites (%), 2014
Table 90: Australia Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Table 91: Australia Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Table 92: Australia Social Media Advertising Spend on Pinterest Social Networking Site (US$ Million), 2013-2014
Table 93: Australia Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2012-2014
Table 94: Australia Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
List of Figures
Figure 1: Methodology Framework
Figure 2: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: Australia Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 6: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 7: Australia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Figure 8: Australia Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 9: Australia Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 10: Australia Social Media Marketing Budget Growth Rate (%), 2015 - 2019
Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
Figure 13: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 14: Australia Population Analysis (%), 2014
Figure 15: Australia Inflation Trends (%), 2010-2019
Figure 16: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 17: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Figure 18: Australia Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 19: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 20: Australia Number of Gamers - Online and Social (Million), 2010-2019
Figure 21: Australia Mobile Internet User Analysis (Million), 2010-2019
Figure 22: Australia Number of Internet and Social Media Users (Million), 2010-2019
Figure 23: Australia Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 24: Australia Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 25: Australia Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 26: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 27: Australia Online Spending per Internet User (US$), 2010-2019
Figure 28: Australia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 29: Australia Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 30: Australia Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 31: Australia Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 32: Australia Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Figure 33: Australia Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 34: Australia Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Figure 35: Australia Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 36: Australia Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 37: Australia Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 38: Australia Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 39: Australia Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 40: Australia Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 41: Australia Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 42: Australia Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 43: Australia Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 44: Australia Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 45: Australia Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 46: Australia Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 47: Australia Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 48: Australia Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 49: Australia Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 50: Australia Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 51: Australia Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 52: Australia Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 53: Australia Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 54: Australia Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 55: Australia Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 56: Australia Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 57: Australia Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 58: Australia Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 59: Australia Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 60: Australia Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 61: Australia Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 62: Australia Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 63: Australia Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 64: Australia Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 65: Australia Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 66: Australia Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 67: Australia Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 68: Australia Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 69: Australia Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 70: Australia Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 71: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 72: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 73: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 74: Australia Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 75: Australia Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 76: Australia Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 77: Australia Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 78: Australia Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 79: Australia Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 80: Australia Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 81: Australia Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 82: Australia Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 83: Australia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 84: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 85: Australia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 86: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 87: Australia Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 88: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 89: Australia Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 90: Social Media Advertising Spend by Channels for Key Markets (%), 2014
Figure 91: Australia Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 92: Australia Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 93: Australia Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 94: Australia Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 95: Australia Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 96: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 97: Australia Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 98: Australia Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 99: Australia Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 100: Australia Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 101: Australia Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 102: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 103: Australia Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 104: Australia Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 105: Australia Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 106: Australia Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 107: Australia Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: Australia Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: Australia Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 110: Australia Social Media Advertising Spend by Social Networking Sites (%), 2014
Figure 111: Australia Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Figure 112: Australia Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Figure 113: Australia Social Media Advertising Spend on Pinterest Social Networking Site (US$ Million), 2013-2014
Figure 114: Australia Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2012-2014
Figure 115: Australia Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014

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