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Databook - Social Media Advertising Spend in Italy, 2015

Databook - Social Media Advertising Spend in Italy, 2015

Social media advertising spend in Italy stood at US$0.1 billion by end of 2014, accounting for 7.2% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 45.5%. This growth is expected to continue in 2015 with brands expected to spend US$0.2 billion, representing an increase of 49.3% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 35.6% to reach US$0.7 billion in 2019, accounting for 25.3% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industry?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining / losing market share?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Display Ad Spend
Video Ad SpendEach of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Italy Online Advertising Spend
2.1.1 Benchmarking Italy with Other Key Markets
2.2 Italy Social Media Advertising Spend
2.2.1 Benchmarking Italy with Other Key Markets
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Italy Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 Italy Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 Italy Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics - Overall
7.1.1 Benchmarking Italy with Other Key Markets
7.2 Online Channel Dynamics - Mobile
7.2.1 Benchmarking Italy with Other Key Markets
7.3 Online Channel Dynamics - Desktop
7.3.1 Benchmarking Italy with Other Key Markets
7.4 Social Media Channel Dynamics - Overall
7.4.1 Italy Social Media Channel Dynamics - Overall
7.4.2 Benchmarking Italy with Other Key Markets
7.5 Social Media Channel Dynamics - Mobile
7.5.1 Italy Social Media Mobile Display Ad Spend
7.5.2 Italy Social Media Mobile Video Ad Spend
7.5.3 Benchmarking Italy with Other Key Markets
7.6 Social Media Channel Dynamics - Desktop
7.6.1 Italy Social Media Desktop Display Ad Spend
7.6.2 Italy Social Media Desktop Video Ad Spend
8 Italy Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Facebook
9.2.2 YouTube
9.2.3 Twitter
9.2.4 Tumblr
List of Tables
Table 1: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: Italy Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 3: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 4: Italy Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Table 5: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Italy Population Analysis (Million), 2010-2019
Table 7: Italy Inflation Trends (%), 2010-2019
Table 8: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Italy Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 13: Italy Mobile Internet User Analysis (Million), 2010-2019
Table 14: Italy Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Italy Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 16: Italy Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Italy E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 18: Italy Online Spending per Internet User (US$), 2010-2019
Table 19: Italy Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 20: Italy Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 21: Italy Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 22: Italy Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 23: Italy Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Table 24: Italy Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Table 25: Italy Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 26: Italy Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 27: Italy Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 28: Italy Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 29: Italy Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 30: Italy Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 31: Italy Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 32: Italy Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 33: Italy Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 34: Italy Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 35: Italy Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 36: Italy Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 37: Italy Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 38: Italy Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 39: Italy Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 40: Italy Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 41: Italy Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 42: Italy Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 43: Italy Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 44: Italy Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 45: Italy Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 46: Italy Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 47: Italy Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 48: Italy Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 49: Italy Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 50: Italy Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 51: Italy Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 52: Italy Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 53: Italy Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 54: Italy Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 55: Italy Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 56: Italy Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 57: Italy Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 58: Italy Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 59: Italy Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 60: Italy Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 61: Italy Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 62: Italy Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 63: Italy Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 64: Italy Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 65: Italy Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 66: Italy Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 67: Italy Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 68: Italy Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 69: Italy Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 70: Italy Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 71: Italy Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 72: Italy Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 73: Italy Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 74: Italy Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 75: Italy Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 76: Italy Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 77: Italy Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 78: Italy Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 79: Italy Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 80: Italy Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: Italy Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: Italy Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 83: Italy Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 84: Italy Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 85: Italy Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 86: Italy Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 87: Italy Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 88: Italy Social Media Advertising Spend by Social Networking Sites (%), 2014
Table 89: Italy Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Table 90: Italy Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Table 91: Italy Social Media Advertising Spend onTwitter Social Networking Site (US$ Million), 2010-2014
Table 92: Italy Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2012-2014
List of figures
Figure 1: Methodology Framework
Figure 2: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: Italy Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 6: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 7: Italy Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Figure 8: Italy Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 9: Italy Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 10: Italy Social Media Marketing Budget Growth Rate (%), 2015 - 2019
Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
Figure 13: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 14: Italy Population Analysis (%), 2014
Figure 15: Italy Inflation Trends (%), 2010-2019
Figure 16: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 17: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Figure 18: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 19: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 20: Italy Number of Gamers - Online and Social (Million), 2010-2019
Figure 21: Italy Mobile Internet User Analysis (Million), 2010-2019
Figure 22: Italy Number of Internet and Social Media Users (Million), 2010-2019
Figure 23: Italy Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 24: Italy Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 25: Italy E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Italy Online Spending per Internet User (US$), 2010-2019
Figure 27: Italy Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 28: Italy Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 29: Italy Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 30: Italy Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 31: Italy Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Figure 32: Italy Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 33: Italy Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Figure 34: Italy Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 35: Italy Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 36: Italy Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 37: Italy Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 38: Italy Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 39: Italy Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 40: Italy Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 41: Italy Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 42: Italy Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 43: Italy Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 44: Italy Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 45: Italy Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 46: Italy Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 47: Italy Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 48: Italy Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 49: Italy Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 50: Italy Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 51: Italy Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 52: Italy Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 53: Italy Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 54: Italy Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 55: Italy Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 56: Italy Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 57: Italy Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 58: Italy Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 59: Italy Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 60: Italy Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 61: Italy Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 62: Italy Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 63: Italy Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 64: Italy Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 65: Italy Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 66: Italy Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 67: Italy Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 68: Italy Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 69: Italy Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 70: Italy Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 71: Italy Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 72: Italy Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 73: Italy Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 74: Italy Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 75: Italy Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 76: Italy Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 77: Italy Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 78: Italy Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 79: Italy Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 80: Italy Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 81: Italy Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 82: Italy Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 83: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 84: Italy Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 85: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 86: Italy Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 87: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 88: Italy Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 89: Social Media Advertising Spend by Channels for Key Markets (%), 2014
Figure 90: Italy Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 91: Italy Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 92: Italy Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 93: Italy Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 94: Italy Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 95: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 96: Italy Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 97: Italy Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 98: Italy Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 99: Italy Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 100: Italy Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 101: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 102: Italy Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 103: Italy Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 104: Italy Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 105: Italy Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 106: Italy Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 107: Italy Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: Italy Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: Italy Social Media Advertising Spend by Social Networking Sites (%), 2014
Figure 110: Italy Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Figure 111: Italy Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Figure 112: Italy Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Figure 113: Italy Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2012-2014

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