Databook - Social Media Advertising Spend in the UK, 2015
Social media advertising spend in the UK stood at US$1.3 billion by end of 2014, accounting for 10.6% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 35.7%. This growth is expected to continue in 2015 with brands expected to spend US$1.7 billion, representing an increase of 31.8% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 25.5% to reach US$4.1 billion in 2019, accounting for 22.5% of the total online advertising spend.This report answers the following key questions:
How is social media advertising spending expected to grow over the next five years?
How much is being spent on social media advertising by industry?
How is social media marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on social media?
Which advertising formats are gaining popularity on social media to target consumers?
Which social media sites are gaining / losing market share?
How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -
Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats: Display Ad Spend Video Ad SpendEach of the format segments above is broken down further into channel – desktop and mobile.
Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals. Food & Beverages Health & Beauty Technology & ICT Services Leisure Travel & Tourism Financial Services Automotive Media Entertainment Telecoms Retail Pharmaceutical & Healthcare Public Sector Real estate Education
Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives: Branding Direct Sales Lead Generation/Increase Traffic Product Launch By Gaming: This report provides breakdown of social gaming advertising spend by following categories: Around Games & Apps Environment Ad Spend In Game Environment Ad Spend In Game Immersive Ad Spend Exclusive Advertising Games Spend
By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend