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Databook - Social Media Advertising Spend in Canada, 2015

1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Canada Online Advertising Spend
2.1.1 Benchmarking Canada with Other Key Markets
2.2 Canada Social Media Advertising Spend
2.2.1 Benchmarking Canada with Other Key Markets
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Canada Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 Canada Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 Canada Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics - Overall
7.1.1 Benchmarking Canada with Other Key Markets
7.2 Online Channel Dynamics - Mobile
7.2.1 Benchmarking Canada with Other Key Markets
7.3 Online Channel Dynamics - Desktop
7.3.1 Benchmarking Canada with Other Key Markets
7.4 Social Media Channel Dynamics - Overall
7.4.1 Canada Social Media Channel Dynamics - Overall
7.4.2 Benchmarking Canada with Other Key Markets
7.5 Social Media Channel Dynamics - Mobile
7.5.1 Canada Social Media Mobile Display Ad Spend
7.5.2 Benchmarking Canada with Other Key Markets
7.6 Social Media Channel Dynamics - Desktop
7.6.1 Canada Social Media Desktop Display Ad Spend
7.6.2 Canada Social Media Desktop Video Ad Spend
8 Canada Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Facebook
9.2.2 Twitter
9.2.3 Reddit
9.2.4 YouTube
9.2.5 Tumblr
List Of Tables
Table 1: Canada Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: Canada Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 3: Canada Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 4: Canada Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Table 5: Canada Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Canada Population Analysis (Million), 2010-2019
Table 7: Canada Inflation Trends (%), 2010-2019
Table 8: Canada Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Canada Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Canada Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 11: Canada Number of Video Viewers - Online (Million), 2010-2019
Table 12: Canada Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 13: Canada Mobile Internet User Analysis (Million), 2010-2019
Table 14: Canada Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Canada Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 16: Canada Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Canada Number of Ereader Users Analysis (Million), 2010-2019
Table 18: Canada Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Canada E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Canada Online Spending per Internet User (US$), 2010-2019
Table 21: Canada Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 22: Canada Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 23: Canada Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 24: Canada Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 25: Canada Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Table 26: Canada Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Table 27: Canada Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 28: Canada Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 29: Canada Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 30: Canada Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 31: Canada Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 32: Canada Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 33: Canada Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 34: Canada Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 35: Canada Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 36: Canada Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 37: Canada Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 38: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 39: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 40: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 41: Canada Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 42: Canada Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 43: Canada Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 44: Canada Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 45: Canada Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 46: Canada Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 47: Canada Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 48: Canada Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 49: Canada Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 50: Canada Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 51: Canada Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 52: Canada Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 53: Canada Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 54: Canada Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 55: Canada Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 56: Canada Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 57: Canada Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 58: Canada Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 59: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 60: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 61: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 62: Canada Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 63: Canada Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 64: Canada Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 65: Canada Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 66: Canada Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 67: Canada Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 68: Canada Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 69: Canada Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 70: Canada Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 71: Canada Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 72: Canada Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 73: Canada Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 74: Canada Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 75: Canada Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 76: Canada Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 77: Canada Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 78: Canada Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 79: Canada Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 80: Canada Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: Canada Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: Canada Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 83: Canada Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 84: Canada Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 85: Canada Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 86: Canada Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 87: Canada Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 88: Canada Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 89: Canada Social Media Advertising Spend by Social Networking Sites (%), 2014
Table 90: Canada Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Table 91: Canada Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Table 92: Canada Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2010-2014
Table 93: Canada Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Table 94: Canada Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2010-2014
List of figures
Figure 1: Methodology Framework
Figure 2: Canada Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: Canada Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 6: Canada Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 7: Canada Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Figure 8: Canada Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 9: Canada Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 10: Canada Social Media Marketing Budget Growth Rate (%), 2015 - 2019
Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
Figure 13: Canada Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 14: Canada Population Analysis (%), 2014
Figure 15: Canada Inflation Trends (%), 2010-2019
Figure 16: Canada Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 17: Canada Number of Online & Mobile Buyers (Million), 2010-2019
Figure 18: Canada Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 19: Canada Number of Video Viewers - Online (Million), 2010-2019
Figure 20: Canada Number of Gamers - Online and Social (Million), 2010-2019
Figure 21: Canada Mobile Internet User Analysis (Million), 2010-2019
Figure 22: Canada Number of Internet and Social Media Users (Million), 2010-2019
Figure 23: Canada Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 24: Canada Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 25: Canada Number of Ereader Users Analysis (Million), 2010-2019
Figure 26: Canada Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 27: Canada E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 28: Canada Online Spending per Internet User (US$), 2010-2019
Figure 29: Canada Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: Canada Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: Canada Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 32: Canada Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 33: Canada Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Figure 34: Canada Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 35: Canada Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Figure 36: Canada Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 37: Canada Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 38: Canada Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 39: Canada Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 40: Canada Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 41: Canada Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 42: Canada Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 43: Canada Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 44: Canada Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 45: Canada Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 46: Canada Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 47: Canada Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 48: Canada Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 49: Canada Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 50: Canada Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 51: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 52: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 53: Canada Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 54: Canada Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 55: Canada Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 56: Canada Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 57: Canada Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 58: Canada Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 59: Canada Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 60: Canada Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 61: Canada Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 62: Canada Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 63: Canada Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 64: Canada Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 65: Canada Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 66: Canada Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 67: Canada Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 68: Canada Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 69: Canada Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 70: Canada Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 71: Canada Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 72: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 73: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 74: Canada Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 75: Canada Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 76: Canada Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 77: Canada Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 78: Canada Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 79: Canada Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 80: Canada Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 81: Canada Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 82: Canada Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 83: Canada Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 84: Canada Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 85: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 86: Canada Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 87: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 88: Canada Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 89: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 90: Canada Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 91: Social Media Advertising Spend by Channels for Key Markets (%), 2014
Figure 92: Canada Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 93: Canada Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 94: Canada Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 95: Canada Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 96: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 97: Canada Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 98: Canada Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 99: Canada Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 100: Canada Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 101: Canada Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 102: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 103: Canada Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 104: Canada Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 105: Canada Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 106: Canada Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 107: Canada Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: Canada Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: Canada Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 110: Canada Social Media Advertising Spend by Social Networking Sites (%), 2014
Figure 111: Canada Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Figure 112: Canada Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Figure 113: Canada Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2010-2014
Figure 114: Canada Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Figure 115: Canada Social Media Advertising Spend on Tumblr Social Networking Site (US$ Million), 2013-2014

Databook - Social Media Advertising Spend in Canada, 2015

Social media advertising spend in Canada stood at US$0.5 billion by end of 2014, accounting for 10.9% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 49.9%. This growth is expected to continue in 2015 with brands expected to spend US$0.6 billion, representing an increase of 33.6% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 26.6% to reach US$1.6 billion in 2019, accounting for 20.7% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industry?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining / losing market share?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Display Ad Spend
Video Ad SpendEach of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch

By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


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