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Databook - Social Media Advertising Spend in the US, 2015

Databook - Social Media Advertising Spend in the US, 2015

Social media advertising spend in the US stood at US$8.1 billion by end of 2014, accounting for 15.6% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 38.0%. This growth is expected to continue in 2015 with brands expected to spend US$10.5 billion, representing an increase of 29.2% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 22.5% to reach US$23.6 billion in 2019, accounting for 26.5% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industry?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining / losing market share?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Display Ad Spend
Video Ad SpendEach of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 US Online Advertising Spend
2.1.1 Benchmarking US with Other Key Markets
2.2 US Social Media Advertising Spend
2.2.1 Benchmarking US with Other Key Markets
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 US Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 US Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 US Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics - Overall
7.1.1 Benchmarking US with Other Key Markets
7.2 Online Channel Dynamics - Mobile
7.2.1 Benchmarking US with Other Key Markets
7.3 Online Channel Dynamics - Desktop
7.3.1 Benchmarking US with Other Key Markets
7.4 Social Media Channel Dynamics - Overall
7.4.1 US Social Media Channel Dynamics - Overall
7.4.2 Benchmarking US with Other Key Markets
7.5 Social Media Channel Dynamics - Mobile
7.5.1 US Social Media Mobile Display Ad Spend
7.5.2 US Social Media Mobile Video Ad Spend
7.5.3 Benchmarking US with Other Key Markets
7.6 Social Media Channel Dynamics - Desktop
7.6.1 US Social Media Desktop Display Ad Spend
7.6.2 US Social Media Desktop Video Ad Spend
8 US Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Twitter
9.2.2 Facebook
9.2.3 LinkedIn
9.2.4 YouTube
9.2.5 Reddit
List of Tables
Table 1: US Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 3: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 4: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Table 5: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: US Population Analysis (Million), 2010-2019
Table 7: US Inflation Trends (%), 2010-2019
Table 8: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: US Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: US Mobile Internet User Analysis (Million), 2010-2019
Table 14: US Number of Internet and Social Media Users (Million), 2010-2019
Table 15: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: US Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: US Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: US Online Spending per Internet User (US$), 2010-2019
Table 23: US Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: US Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: US Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 26: US Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 27: US Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Table 28: US Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Table 29: US Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 30: US Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 31: US Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 32: US Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 33: US Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 34: US Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 35: US Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 36: US Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 37: US Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 38: US Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 39: US Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 40: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 41: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 42: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 43: US Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 44: US Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 45: US Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 46: US Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 47: US Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 48: US Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 49: US Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 50: US Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 51: US Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 52: US Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 53: US Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 54: US Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 55: US Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 56: US Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 57: US Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 58: US Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 59: US Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 60: US Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 61: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 62: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 63: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 64: US Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 65: US Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 66: US Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 67: US Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 68: US Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 69: US Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 70: US Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 71: US Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 72: US Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 73: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 74: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 75: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 76: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 77: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 78: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 79: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 80: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: US Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: US Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 83: US Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 84: US Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 85: US Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 86: US Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 87: US Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 88: US Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 89: US Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 90: US Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 91: US Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 92: US Social Media Advertising Spend by Social Networking Sites (%), 2014
Table 93: US Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Table 94: US Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Table 95: US Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
Table 96: US Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Table 97: US Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2010-2014
List Of Figures
Figure 1: Methodology Framework
Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 6: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 7: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Figure 8: US Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 9: US Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 10: US Social Media Marketing Budget Growth Rate (%), 2015 - 2019
Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
Figure 13: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 14: US Population Analysis (%), 2014
Figure 15: US Inflation Trends (%), 2010-2019
Figure 16: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 17: US Number of Online & Mobile Buyers (Million), 2010-2019
Figure 18: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 19: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 20: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 21: US Mobile Internet User Analysis (Million), 2010-2019
Figure 22: US Number of Internet and Social Media Users (Million), 2010-2019
Figure 23: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 24: US Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 25: US Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 26: US Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 27: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 28: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 29: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 30: US Online Spending per Internet User (US$), 2010-2019
Figure 31: US Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 32: US Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 33: US Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 34: US Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 35: US Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Figure 36: US Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 37: US Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Figure 38: US Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 39: US Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 40: US Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 41: US Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 42: US Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 43: US Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 44: US Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 45: US Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 46: US Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 47: US Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 48: US Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 49: US Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 50: US Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 51: US Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 52: US Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 53: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 54: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 55: US Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 56: US Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 57: US Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 58: US Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 59: US Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 60: US Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 61: US Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 62: US Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 63: US Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 64: US Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 65: US Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 66: US Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 67: US Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 68: US Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 69: US Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 70: US Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 71: US Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 72: US Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 73: US Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 74: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 75: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 76: US Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 77: US Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 78: US Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 79: US Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 80: US Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 81: US Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 82: US Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 83: US Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 84: US Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 85: US Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 86: US Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 87: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 88: US Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 89: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 90: US Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 91: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 92: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 93: Social Media Advertising Spend by Channels for Key Markets (%), 2014
Figure 94: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 95: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 96: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 97: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 98: US Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 99: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 100: US Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 101: US Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 102: US Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 103: US Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 104: US Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 105: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 106: US Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 107: US Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 108: US Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 109: US Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 110: US Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 111: US Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 112: US Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 113: US Social Media Advertising Spend by Social Networking Sites (%), 2014
Figure 114: US Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Figure 115: US Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Figure 116: US Social Media Advertising Spend on LinkedIn Social Networking Site (US$ Million), 2010-2014
Figure 117: US Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Figure 118: US Social Media Advertising Spend on Reddit Social Networking Site (US$ Million), 2010-2014

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