Databook Q1 2014: US Digital Advertising Spend By Marketing Objective
Online advertising spend on branding is expected to reach US$18,621 million by end of 2014, accounting for 35.8% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online advertising spend on branding to grow at a CAGR of 9.2% to reach US$26,492 million in 2018, accounting for 32.6% share of the market. Online advertising on product launch is expected to account for 7.4% of the market by end of 2018, growing at a CAGR of 16.9% over the forecast period.
This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on online?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding Direct Sales Lead Generation/Increase Traffic Product Launch
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by marketing objective data and trend analysis for a period of 10 years (2009-2018) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: United States Market Focus: Online Marketing Industry Focus: All Industry Verticals Data Data & Analysis Analysis: This report provides an extensive data and trend analysis of the online advertising spend by marketing objective in the US. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online advertising spend by marketing objectives for a period of 10 years, from 2009 to 2018.
Online marketing budget allocation for 2014 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.