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Databook - Digital Advertising Spend in the UK, 2015

Databook - Digital Advertising Spend in the UK, 2015

Online advertising spend in the UK stood at US$11.8 billion by end of 2014, accounting for 40.8% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 11.7%. This growth is expected to continue in 2015 with brands expected to spend US$13.1 billion, representing an increase of 10.6% over 2014. Over the forecast period (2015-2019), Socintel360 expects online advertising spend to grow at a CAGR of 8.7% to reach US$18.3 billion in 2019, accounting for 47.2% of the total advertising spend.This report answers the following key questions:

How is online and mobile advertising expected to grow over the next five years?

How much is being spent on online advertising by industry?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the online advertising spend?

Which online advertising formats are gaining popularity to target consumers?

Which online sites are gaining / losing market share?This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 UK Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 UK Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 UK Online Advertising Spend by Channels
5.1 Online Channel Dynamics - Overall
5.1.1 Benchmarking UK with Other Key Markets
5.2 Online Channel Dynamics - Mobile
5.2.1 UK Online Mobile Search Ad Spend
5.2.2 UK Online Mobile Display Ad Spend
5.2.3 UK Online Mobile Messaging Ad Spend
5.2.4 UK Online Mobile Video Ad Spend
5.2.5 Benchmarking UK with Other Key Markets
5.3 Online Channel Dynamics - Desktop
5.3.1 UK Online Desktop Search Ad Spend
5.3.2 UK Online Desktop Display Ad Spend
5.3.3 UK Online Desktop Video Ad Spend
5.3.4 Benchmarking UK with Other Key Markets
6 UK Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 UK Online Advertising Spend by Format
7.1 UK Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 UK Online Search Ad Spend
7.2.2 UK Online Display (Excluding Video) Ad Spend
7.2.3 UK Online Sponsorship Ad Spend
7.2.4 UK Online Classified Ad Spend
7.2.5 UK Online Email Ad Spend
7.2.6 UK Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 UK Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Twitter
9.2.6 YouTube
9.2.7 LinkedIn
List of Tables
Table 1: UK Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 3: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: UK Population Analysis (Million), 2010-2019
Table 5: UK Inflation Trends (%), 2010-2019
Table 6: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: UK Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: UK Mobile Internet User Analysis (Million), 2010-2019
Table 12: UK Number of Internet and Social Media Users (Million), 2010-2019
Table 13: UK Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: UK Number of Mobile and Smartphone Users (Million), 2010-2019
Table 15: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: UK Online Spending per Internet User (US$), 2010-2019
Table 19: UK Online Mobile Spending per Online User (US$), 2010-2019
Table 20: UK Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 21: UK Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 22: UK Online Advertising Spend on Branding (US$ Million), 2010-2019
Table 23: UK Online Advertising Spend on Sales (US$ Million), 2010-2019
Table 24: UK Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 25: UK Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 26: UK Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 27: UK Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 28: UK Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 29: UK Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 30: UK Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 31: UK Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 32: UK Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 33: UK Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 34: UK Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 35: UK Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 36: UK Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 37: UK Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 38: UK Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 39: UK Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 40: UK Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 41: UK Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 42: UK Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 43: UK Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 44: UK Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 45: UK Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 46: UK Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 47: UK Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 48: UK Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 49: UK Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 50: UK Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 51: UK Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 52: UK Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 53: UK Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 54: UK Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 55: UK Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 56: UK Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 57: UK Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 58: UK Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 59: UK Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 60: UK Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 61: UK Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 62: UK Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 63: UK Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 64: UK Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 65: UK Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 66: UK Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 67: UK Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 68: UK Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 69: UK Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 70: UK Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 71: UK Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 72: UK Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 73: UK Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 74: UK Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 75: UK Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 76: UK Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 77: UK Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 78: UK Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 79: UK Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 80: UK Online Advertising Spend by Formats (%), 2014 vs. 2019
Table 81: UK Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: UK Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 83: UK OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 84: UK OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 85: UK OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 86: UK Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 87: UK Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 88: UK Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 89: UK RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 90: UK Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 91: UK Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 92: UK Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 93: UK Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 94: UK Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 95: UK Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 96: UK Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 97: UK Online Advertising Spend by Online Sites (%), 2014
Table 98: UK Online Advertising Spend on Google (US$ Million), 2010-2014
Table 99: UK Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2010-2014
Table 100: UK Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Table 101: UK Online Advertising Spend on Facebook (US$ Million), 2010-2014
Table 102: UK Online Advertising Spend on Twitter (US$ Million), 2010-2014
Table 103: UK Online Advertising Spend on YouTube (US$ Million), 2010-2014
Table 104: UK Online Advertising Spend on LinkedIn (US$ Million), 2010-2014
List of Figures
Figure 1: Methodology Framework
Figure 2: UK Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: UK Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 5: UK Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 6: UK Population Analysis (%), 2014
Figure 7: UK Inflation Trends (%), 2010-2019
Figure 8: UK Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 9: UK Number of Online & Mobile Buyers (Million), 2010-2019
Figure 10: UK Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 11: UK Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 12: UK Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 13: UK Mobile Internet User Analysis (Million), 2010-2019
Figure 14: UK Number of Internet and Social Media Users (Million), 2010-2019
Figure 15: UK Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 16: UK Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 17: UK Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 18: UK E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 19: UK Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 20: UK Online Spending per Internet User (US$), 2010-2019
Figure 21: UK Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: UK Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 23: UK Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 24: UK Online Advertising Spend on Branding (US$ Million), 2010-2019
Figure 25: UK Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 26: UK Online Advertising Spend on Sales (US$ Million), 2010-2019
Figure 27: UK Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 28: UK Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 29: UK Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 30: UK Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 31: UK Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 32: UK Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 33: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 34: UK Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 35: UK Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 36: UK Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 37: UK Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 38: UK Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 39: UK Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 40: UK Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 41: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 42: UK Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 43: UK Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 44: UK Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 45: UK Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 46: UK Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 47: UK Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 48: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 49: UK Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 50: UK Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 51: UK Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 52: UK Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 53: UK Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 54: UK Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 55: UK Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 56: UK Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 57: UK Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 58: UK Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 59: UK Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 60: UK Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 61: UK Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 62: UK Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 63: UK Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 64: UK Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 65: UK Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 66: UK Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 67: UK Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 68: UK Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 69: UK Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 70: UK Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 71: UK Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 72: UK Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 73: UK Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 74: UK Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 75: UK Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 76: UK Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 77: UK Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 78: UK Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 79: UK Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 80: UK Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 81: UK Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 82: UK Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 83: UK Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 84: UK Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 85: UK Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 86: UK Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 87: UK Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 88: UK Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 89: UK Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 90: UK Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 91: UK Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 92: UK Online Advertising Spend by Formats (%), 2014 vs. 2019
Figure 93: UK Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 94: UK Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 95: UK Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 96: UK Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 97: UK Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 98: UK Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 99: UK Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 100: UK Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 101: UK RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 102: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 103: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 104: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
Figure 105: UK Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 106: UK Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 107: UK Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 108: UK Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: UK Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 110: UK Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 111: UK Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 112: UK Online Advertising Spend by Online Sites (%), 2014
Figure 113: UK Online Advertising Spend on Google (US$ Million), 2010-2014
Figure 114: UK Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Figure 115: UK Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Figure 116: UK Online Advertising Spend on Facebook (US$ Million), 2010-2014
Figure 117: UK Online Advertising Spend on Twitter (US$ Million), 2010-2014
Figure 118: UK Online Advertising Spend on YouTube (US$ Million), 2010-2014
Figure 119: UK Online Advertising Spend on LinkedIn (US$ Million), 2010-2014

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