Databook - Digital Advertising Spend in Italy, 2015
Online advertising spend in Italy stood at US$2.0 billion by end of 2014, accounting for 18.2% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 8.2%. This growth is expected to continue in 2015 with brands expected to spend US$2.2 billion, representing an increase of 10.4% over 2014. Over the forecast period (2015-2019), Socintel360 expects online advertising spend to grow at a CAGR of 6.9% to reach US$2.9 billion in 2019, accounting for 23.7% of the total advertising spend.This report answers the following key questions:
How is online and mobile advertising expected to grow over the next five years?
How much is being spent on online advertising by industry?
How is online marketing budget being allocated and utilized?
Which marketing objectives are driving the online advertising spend?
Which online advertising formats are gaining popularity to target consumers?
Which online sites are gaining / losing market share?This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats: Search Ad Spend Display Ad Spend Sponsorship Ad Spend Classified Ad Spend Email Ad Spend Video Ad Spend
Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals. Food & Beverages Health & Beauty Technology & ICT Services Leisure Travel & Tourism Financial Services Automotive Media Entertainment Telecoms Retail Pharmaceutical & Healthcare Public Sector Real estate Education
Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives: Branding Direct Sales Lead Generation/Increase Traffic Product Launch
By Gaming: This report provides breakdown of online gaming advertising spend by following categories: Around Games & Apps Environment Ad Spend In Game Environment Ad Spend In Game Immersive Ad Spend Exclusive Advertising Games Spend
By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend