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Databook - Digital Advertising Spend in Italy, 2015

Databook - Digital Advertising Spend in Italy, 2015

Online advertising spend in Italy stood at US$2.0 billion by end of 2014, accounting for 18.2% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 8.2%. This growth is expected to continue in 2015 with brands expected to spend US$2.2 billion, representing an increase of 10.4% over 2014. Over the forecast period (2015-2019), Socintel360 expects online advertising spend to grow at a CAGR of 6.9% to reach US$2.9 billion in 2019, accounting for 23.7% of the total advertising spend.This report answers the following key questions:

How is online and mobile advertising expected to grow over the next five years?

How much is being spent on online advertising by industry?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the online advertising spend?

Which online advertising formats are gaining popularity to target consumers?

Which online sites are gaining / losing market share?This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Italy Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Italy Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 Italy Online Advertising Spend by Channels
5.1 Online Channel Dynamics - Overall
5.1.1 Benchmarking Italy with Other Key Markets
5.2 Online Channel Dynamics - Mobile
5.2.1 Italy Online Mobile Search Ad Spend
5.2.2 Italy Online Mobile Display Ad Spend
5.2.3 Italy Online Mobile Messaging Ad Spend
5.2.4 Italy Online Mobile Video Ad Spend
5.2.5 Benchmarking Italy with Other Key Markets
5.3 Online Channel Dynamics - Desktop
5.3.1 Italy Online Desktop Search Ad Spend
5.3.2 Italy Online Desktop Display Ad Spend
5.3.3 Italy Online Desktop Video Ad Spend
5.3.4 Benchmarking Italy with Other Key Markets
6 Italy Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 Italy Online Advertising Spend by Format
7.1 Italy Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 Italy Online Search Ad Spend
7.2.2 Italy Online Display (Excluding Video) Ad Spend
7.2.3 Italy Online Sponsorship Ad Spend
7.2.4 Italy Online Classified Ad Spend
7.2.5 Italy Online Email Ad Spend
7.2.6 Italy Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 Italy Online Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Arianna
9.2.6 YouTube
9.2.7 Twitter
List of Tables
Table 1: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 3: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Italy Population Analysis (Million), 2010-2019
Table 5: Italy Inflation Trends (%), 2010-2019
Table 6: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: Italy Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 11: Italy Mobile Internet User Analysis (Million), 2010-2019
Table 12: Italy Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Italy Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: Italy Number of Mobile and Smartphone Users (Million), 2010-2019
Table 15: Italy E-commerce & Sales & Growth Analysis (US$ Billion), 2010-2019
Table 16: Italy Online Spending per Internet User (US$), 2010-2019
Table 17: Italy Online Mobile Spending per Online User (US$), 2010-2019
Table 18: Italy Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 19: Italy Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 20: Italy Online Advertising Spend on Branding (US$ Million), 2010-2019
Table 21: Italy Online Advertising Spend on Sales (US$ Million), 2010-2019
Table 22: Italy Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 23: Italy Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 24: Italy Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 25: Italy Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 26: Italy Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 27: Italy Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 28: Italy Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 29: Italy Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 30: Italy Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 31: Italy Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 32: Italy Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 33: Italy Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 34: Italy Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 35: Italy Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 36: Italy Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 37: Italy Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 38: Italy Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 39: Italy Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 40: Italy Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 41: Italy Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 42: Italy Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 43: Italy Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 44: Italy Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 45: Italy Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 46: Italy Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 47: Italy Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 48: Italy Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 49: Italy Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 50: Italy Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 51: Italy Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 52: Italy Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 53: Italy Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 54: Italy Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 55: Italy Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 56: Italy Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 57: Italy Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 58: Italy Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 59: Italy Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 60: Italy Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 61: Italy Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 62: Italy Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 63: Italy Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 64: Italy Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 65: Italy Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 66: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 67: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 68: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 69: Italy Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 70: Italy Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 71: Italy Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 72: Italy Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 73: Italy Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 74: Italy Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 75: Italy Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 76: Italy Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 77: Italy Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 78: Italy Online Advertising Spend by Formats (%), 2014 vs. 2019
Table 79: Italy Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 80: Italy Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: Italy OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: Italy OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 83: Italy OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 84: Italy Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 85: Italy Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 86: Italy Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 87: Italy RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 88: Italy Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 89: Italy Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 90: Italy Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 91: Italy Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 92: Italy Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 93: Italy Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 94: Italy Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 95: Italy Online Advertising Spend by Online Sites (%), 2014
Table 96: Italy Online Advertising Spend on Google (US$ Million), 2010-2014
Table 97: Italy Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2010-2014
Table 98: Italy Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Table 99: Italy Online Advertising Spend on Facebook (US$ Million), 2010-2014
Table 100: Italy Online Advertising Spend on Arianna (US$ Million), 2010-2014
Table 101: Italy Online Advertising Spend on YouTube (US$ Million), 2010-2014
Table 102: Italy Online Advertising Spend on Twitter (US$ Million), 2010-2014
List of Figures
Figure 1: Methodology Framework
Figure 2: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 5: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 6: Italy Population Analysis (%), 2014
Figure 7: Italy Inflation Trends (%), 2010-2019
Figure 8: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 9: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Figure 10: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 11: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 12: Italy Number of Gamers - Online and Social (Million), 2010-2019
Figure 13: Italy Mobile Internet User Analysis (Million), 2010-2019
Figure 14: Italy Number of Internet and Social Media Users (Million), 2010-2019
Figure 15: Italy Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 16: Italy Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 17: Italy E-commerce & Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: Italy Online Spending per Internet User (US$), 2010-2019
Figure 19: Italy Online Mobile Spending per Online User (US$), 2010-2019
Figure 20: Italy Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 21: Italy Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 22: Italy Online Advertising Spend on Branding (US$ Million), 2010-2019
Figure 23: Italy Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 24: Italy Online Advertising Spend on Sales (US$ Million), 2010-2019
Figure 25: Italy Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 26: Italy Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 27: Italy Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 28: Italy Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 29: Italy Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 30: Italy Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 31: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 32: Italy Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 33: Italy Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 34: Italy Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 35: Italy Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 36: Italy Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 37: Italy Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 38: Italy Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 39: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 40: Italy Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 41: Italy Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 42: Italy Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 43: Italy Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 44: Italy Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 45: Italy Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 46: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 47: Italy Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 48: Italy Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 49: Italy Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 50: Italy Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 51: Italy Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 52: Italy Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 53: Italy Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 54: Italy Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 55: Italy Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 56: Italy Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 57: Italy Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 58: Italy Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 59: Italy Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 60: Italy Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 61: Italy Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 62: Italy Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 63: Italy Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 64: Italy Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 65: Italy Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 66: Italy Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 67: Italy Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 68: Italy Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 69: Italy Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 70: Italy Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 71: Italy Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 72: Italy Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 73: Italy Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 74: Italy Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 75: Italy Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 76: Italy Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 77: Italy Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 78: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 79: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 80: Italy Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 81: Italy Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 82: Italy Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 83: Italy Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 84: Italy Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 85: Italy Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 86: Italy Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 87: Italy Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 88: Italy Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 89: Italy Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 90: Italy Online Advertising Spend by Formats (%), 2014 vs. 2019
Figure 91: Italy Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 92: Italy Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 93: Italy Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 94: Italy Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 95: Italy Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 96: Italy Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 97: Italy Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 98: Italy Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 99: Italy RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 100: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 101: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 102: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
Figure 103: Italy Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 104: Italy Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 105: Italy Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 106: Italy Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 107: Italy Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: Italy Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: Italy Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 110: Italy Online Advertising Spend by Online Sites (%), 2014
Figure 111: Italy Online Advertising Spend on Google (US$ Million), 2010-2014
Figure 112: Italy Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Figure 113: Italy Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Figure 114: Italy Online Advertising Spend on Facebook (US$ Million), 2010-2014
Figure 115: Italy Online Advertising Spend on Arianna (US$ Million), 2010-2014
Figure 116: Italy Online Advertising Spend on YouTube (US$ Million), 2010-2014
Figure 117: Italy Online Advertising Spend on Twitter (US$ Million), 2010-2014

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