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Databook - Digital Advertising Spend in Brazil, 2015

Databook - Digital Advertising Spend in Brazil, 2015

Online advertising spend in Brazil stood at US$3.9 billion by end of 2014, accounting for 14.9% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 29.3%. This growth is expected to continue in 2015 with brands expected to spend US$4.8 billion, representing an increase of 24.1% over 2014. Over the forecast period (2015-2019), Socintel360 expects online advertising spend to grow at a CAGR of 17.1% to reach US$9.1 billion in 2019, accounting for 22.2% of the total advertising spend.This report answers the following key questions:

How is online and mobile advertising expected to grow over the next five years?

How much is being spent on online advertising by industry?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the online advertising spend?

Which online advertising formats are gaining popularity to target consumers?

Which online sites are gaining / losing market share?This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Brazil Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Brazil Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 Brazil Online Advertising Spend by Channels
5.1 Online Channel Dynamics - Overall
5.1.1 Benchmarking Brazil with Other Key Markets
5.2 Online Channel Dynamics - Mobile
5.2.1 Brazil Online Mobile Search Ad Spend
5.2.2 Brazil Online Mobile Display Ad Spend
5.2.3 Brazil Online Mobile Messaging Ad Spend
5.2.4 Brazil Online Mobile Video Ad Spend
5.2.5 Benchmarking Brazil with Other Key Markets
5.3 Online Channel Dynamics - Desktop
5.3.1 Brazil Online Desktop Search Ad Spend
5.3.2 Brazil Online Desktop Display Ad Spend
5.3.3 Brazil Online Desktop Video Ad Spend
5.3.4 Benchmarking Brazil with Other Key Markets
6 Brazil Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 Brazil Online Advertising Spend by Format
7.1 Brazil Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 Brazil Online Search Ad Spend
7.2.2 Brazil Online Display (Excluding Video) Ad Spend
7.2.3 Brazil Online Sponsorship Ad Spend
7.2.4 Brazil Online Classified Ad Spend
7.2.5 Brazil Online Email Ad Spend
7.2.6 Brazil Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 Brazil Online Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Ask Jeeves
9.2.6 YouTube
9.2.7 Twitter
List of Tables
Table 1: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 3: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Brazil Population Analysis (Million), 2010-2019
Table 5: Brazil Inflation Trends (%), 2010-2019
Table 6: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Brazil Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 10: Brazil Mobile Internet User Analysis (Million), 2010-2019
Table 11: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Table 12: Brazil Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 13: Brazil Number of Mobile and Smartphone Users (Million), 2010-2019
Table 14: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 15: Brazil Online Spending per Internet User (US$), 2010-2019
Table 16: Brazil Online Mobile Spending per Online User (US$), 2010-2019
Table 17: Brazil Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 18: Brazil Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 19: Brazil Online Advertising Spend on Branding (US$ Million), 2010-2019
Table 20: Brazil Online Advertising Spend on Sales (US$ Million), 2010-2019
Table 21: Brazil Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 22: Brazil Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 23: Brazil Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 24: Brazil Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 25: Brazil Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 26: Brazil Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 27: Brazil Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 28: Brazil Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 29: Brazil Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 30: Brazil Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 31: Brazil Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 32: Brazil Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 33: Brazil Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 34: Brazil Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 35: Brazil Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 36: Brazil Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 37: Brazil Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 38: Brazil Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 39: Brazil Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 40: Brazil Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 41: Brazil Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 42: Brazil Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 43: Brazil Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 44: Brazil Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 45: Brazil Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 46: Brazil Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 47: Brazil Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 48: Brazil Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 49: Brazil Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 50: Brazil Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 51: Brazil Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 52: Brazil Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 53: Brazil Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 54: Brazil Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 55: Brazil Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 56: Brazil Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 57: Brazil Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 58: Brazil Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 59: Brazil Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 60: Brazil Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 61: Brazil Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 62: Brazil Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 63: Brazil Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 64: Brazil Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 65: Brazil Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 66: Brazil Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 67: Brazil Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 68: Brazil Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 69: Brazil Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 70: Brazil Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 71: Brazil Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 72: Brazil Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 73: Brazil Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 74: Brazil Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 75: Brazil Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 76: Brazil Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 77: Brazil Online Advertising Spend by Formats (%), 2014 vs. 2019
Table 78: Brazil Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 79: Brazil Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 80: Brazil OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: Brazil OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: Brazil OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 83: Brazil Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 84: Brazil Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 85: Brazil Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 86: Brazil RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 87: Brazil Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 88: Brazil Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 89: Brazil Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 90: Brazil Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 91: Brazil Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 92: Brazil Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 93: Brazil Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 94: Brazil Online Advertising Spend by Online Sites (%), 2014
Table 95: Brazil Online Advertising Spend on Google (US$ Million), 2010-2014
Table 96: Brazil Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2010-2014
Table 97: Brazil Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Table 98: Brazil Online Advertising Spend on Facebook (US$ Million), 2010-2014
Table 99: Brazil Online Advertising Spend on Ask Jeeves (US$ Million), 2010-2014
Table 100: Brazil Online Advertising Spend on YouTube (US$ Million), 2010-2014
Table 101: Brazil Online Advertising Spend on Twitter (US$ Million), 2010-2014
List of Figures
Figure 1: Methodology Framework
Figure 2: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 5: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 6: Brazil Population Analysis (%), 2014
Figure 7: Brazil Inflation Trends (%), 2010-2019
Figure 8: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 9: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Figure 10: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 11: Brazil Number of Gamers - Online and Social (Million), 2010-2019
Figure 12: Brazil Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Brazil Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 15: Brazil Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 16: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 17: Brazil Online Spending per Internet User (US$), 2010-2019
Figure 18: Brazil Online Mobile Spending per Online User (US$), 2010-2019
Figure 19: Brazil Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 20: Brazil Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 21: Brazil Online Advertising Spend on Branding (US$ Million), 2010-2019
Figure 22: Brazil Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 23: Brazil Online Advertising Spend on Sales (US$ Million), 2010-2019
Figure 24: Brazil Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 25: Brazil Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 26: Brazil Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 27: Brazil Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 28: Brazil Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 29: Brazil Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 30: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 31: Brazil Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 32: Brazil Online Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 33: Brazil Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 34: Brazil Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 35: Brazil Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 36: Brazil Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 37: Brazil Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 38: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 39: Brazil Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 40: Brazil Online Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 41: Brazil Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 42: Brazil Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 43: Brazil Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 44: Brazil Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 45: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 46: Brazil Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 47: Brazil Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 48: Brazil Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 49: Brazil Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 50: Brazil Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 51: Brazil Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 52: Brazil Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 53: Brazil Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 54: Brazil Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 55: Brazil Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 56: Brazil Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 57: Brazil Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 58: Brazil Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 59: Brazil Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 60: Brazil Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 61: Brazil Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 62: Brazil Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 63: Brazil Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 64: Brazil Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 65: Brazil Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 66: Brazil Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 67: Brazil Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 68: Brazil Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 69: Brazil Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 70: Brazil Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 71: Brazil Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 72: Brazil Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 73: Brazil Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 74: Brazil Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 75: Brazil Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 76: Brazil Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 77: Brazil Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 78: Brazil Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 79: Brazil Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 80: Brazil Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 81: Brazil Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 82: Brazil Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 83: Brazil Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 84: Brazil Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 85: Brazil Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 86: Brazil Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 87: Brazil Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 88: Brazil Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 89: Brazil Online Advertising Spend by Formats (%), 2014 vs. 2019
Figure 90: Brazil Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 91: Brazil Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 92: Brazil Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 93: Brazil Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 94: Brazil Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 95: Brazil Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 96: Brazil Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 97: Brazil Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 98: Brazil RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 99: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 100: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 101: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014 vs. 2019
Figure 102: Brazil Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 103: Brazil Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 104: Brazil Online Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 105: Brazil Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 106: Brazil Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 107: Brazil Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: Brazil Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: Brazil Online Advertising Spend by Online Sites (%), 2014
Figure 110: Brazil Online Advertising Spend on Google (US$ Million), 2010-2014
Figure 111: Brazil Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Figure 112: Brazil Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Figure 113: Brazil Online Advertising Spend on Facebook (US$ Million), 2010-2014
Figure 114: Brazil Online Advertising Spend on Ask Jeeves (US$ Million), 2010-2014
Figure 115: Brazil Online Advertising Spend on YouTube (US$ Million), 2010-2014
Figure 116: Brazil Online Advertising Spend on Twitter (US$ Million), 2010-2014

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