Market Research Logo

Databook - Digital Advertising Spend in Australia, 2015

Databook - Digital Advertising Spend in Australia, 2015

Online advertising spend in Australia stood at US$4.6 billion by end of 2014, accounting for 32.3% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 19.3%. This growth is expected to continue in 2015 with brands expected to spend US$5.3 billion, representing an increase of 13.7% over 2014. Over the forecast period (2015-2019), Socintel360 expects online advertising spend to grow at a CAGR of 11.1% to reach US$8.0 billion in 2019, accounting for 50.7% of the total advertising spend.This report answers the following key questions:

How is online and mobile advertising expected to grow over the next five years?

How much is being spent on online advertising by industry?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the online advertising spend?

Which online advertising formats are gaining popularity to target consumers?

Which online sites are gaining / losing market share?This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Online Sites: This report provides breakdown of online advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.1 Scope
1.3 Methodology
1.4 Definitions
1.5 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Australia Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Australia Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 Australia Online Advertising Spend by Industry
5.1 Snapshot of Key Verticals
5.2 Food & Beverages Online Ad Spend
5.2.1 Snapshot, 2010-2019
5.2.2 Analysis by Marketing Objective
5.2.3 Analysis by Channel Spend - Desktop vs. Mobile
5.3 Health & Beauty Online Ad Spend
5.3.1 Snapshot, 2010-2019
5.3.2 Analysis by Marketing Objective
5.3.3 Analysis by Channel Spend - Desktop vs. Mobile
5.4 Computer Product & Service Online Ad Spend
5.4.1 Snapshot, 2010-2019
5.4.2 Analysis by Marketing Objective
5.4.3 Analysis by Channel Spend - Desktop vs. Mobile
5.5 Leisure Travel & Tourism Online Ad Spend
5.5.1 Snapshot, 2010-2019
5.5.2 Analysis by Marketing Objective
5.5.3 Analysis by Channel Spend - Desktop vs. Mobile
5.6 Financial Services Online Ad Spend
5.6.1 Snapshot, 2010-2019
5.6.2 Analysis by Marketing Objective
5.6.3 Analysis by Channel Spend - Desktop vs. Mobile
5.7 Automotive Online Ad Spend
5.7.1 Snapshot, 2010-2019
5.7.2 Analysis by Marketing Objective
5.7.3 Analysis by Channel Spend - Desktop vs. Mobile
5.8 Media Online Ad Spend
5.8.1 Snapshot, 2010-2019
5.8.2 Analysis by Marketing Objective
5.8.3 Analysis by Channel Spend - Desktop vs. Mobile
5.9 Entertainment Online Ad Spend
5.9.1 Snapshot, 2010-2019
5.9.2 Analysis by Marketing Objective
5.9.3 Analysis by Channel Spend - Desktop vs. Mobile
5.1 Telecom Online Ad Spend
5.10.1 Snapshot, 2010-2019
5.10.2 Analysis by Marketing Objective
5.10.3 Analysis by Channel Spend - Desktop vs. Mobile
5.11 Retail Online Ad Spend
5.11.1 Snapshot, 2010-2019
5.11.2 Analysis by Marketing Objective
5.11.3 Analysis by Channel Spend - Desktop vs. Mobile
5.12 Pharmaceutical & Healthcare Online Ad Spend
5.12.1 Snapshot, 2010-2019
5.12.2 Analysis by Marketing Objective
5.12.3 Analysis by Channel Spend - Desktop vs. Mobile
5.13 Public Sector Online Ad Spend
5.13.1 Snapshot, 2010-2019
5.13.2 Analysis by Marketing Objective
5.13.3 Analysis by Channel Spend - Desktop vs. Mobile
5.14 Real Estate Online Ad Spend
5.14.1 Snapshot, 2010-2019
5.14.2 Analysis by Marketing Objective
5.14.3 Analysis by Channel Spend - Desktop vs. Mobile
5.15 Education Online Ad Spend
5.15.1 Snapshot, 2010-2019
5.15.2 Analysis by Marketing Objective
5.15.3 Analysis by Channel Spend - Desktop vs. Mobile
6 Australia Online Advertising Spend by Channels
6.1 Online Channel Dynamics - Overall
6.1.1 Benchmarking Australia with Other Key Markets
6.2 Online Channel Dynamics - Mobile
6.2.1 Australia Online Mobile Search Ad Spend
6.2.2 Australia Online Mobile Display Ad Spend
6.2.3 Australia Online Mobile Messaging Ad Spend
6.2.4 Australia Online Mobile Video Ad Spend
6.2.5 Benchmarking Australia with Other Key Markets
6.3 Online Channel Dynamics - Desktop
6.3.1 Australia Online Desktop Search Ad Spend
6.3.2 Australia Online Desktop Display Ad Spend
6.3.3 Australia Online Desktop Video Ad Spend
6.3.4 Benchmarking Australia with Other Key Markets
7 Australia Online Advertising Spend by Format
7.1 Australia Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 Australia Online Search Ad Spend
7.2.2 Australia Online Display (Excluding Video) Ad Spend
7.2.3 Australia Online Sponsorship Ad Spend
7.2.4 Australia Online Classified Ad Spend
7.2.5 Australia Online Email Ad Spend
7.2.6 Australia Online Video Ad Spend
8 Australia Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 MySpace
9.2.3 Facebook
9.2.4 Yahoo
9.2.5 Microsoft
9.2.6 AOL
9.2.7 Twitter
9.2.8 IAC
9.2.9 Amazon
List of Tables
Table 1: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 3: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Australia Population Analysis (Million), 2010-2019
Table 5: Australia Inflation Trends (%), 2010-2019
Table 6: Australia Consumer Spending / Expenditure & Growth Analysis (US$), 2010-2019
Table 7: Australia Business Confidence Trend, 2010-2014
Table 8: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Table 9: Australia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 10: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 11: Australia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 12: Australia Mobile Internet User Analysis (Million), 2010-2019
Table 13: Australia Number of Internet and Online Users (Million), 2010-2019
Table 14: Australia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 15: Australia Number of Mobile and Smartphone Users(Million), 2010-2019
Table 16: Australia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 17: Australia Ecommerce & Mcommerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 18: Australia Tablet & Smartphone Mcommerce Sales (US$ Billion), 2010-2019
Table 19: Australia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 20: Australia Online Spending per Internet User (US$), 2010-2019
Table 21: Australia Online Mobile Spending per Online User (US$), 2010-2019
Table 22: Australia Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 23: Australia Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 24: Australia Online Advertising Spend on Branding (US$ Million), 2010-2019
Table 25: Australia Online Advertising Spend on Sales (US$ Million), 2010-2019
Table 26: Australia Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 27: Australia Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 28: Australia Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 29: Australia Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 30: Australia Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 31: Australia Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 32: Australia Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 33: Australia Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 34: Australia Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 35: Australia Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 36: Australia Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 37: Australia Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 38: Australia Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 39: Australia Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 40: Australia Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 41: Australia Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 42: Australia Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 43: Australia Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 44: Australia Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 45: Australia Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 46: Australia Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 47: Australia Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 48: Australia Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 49: Australia Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 50: Australia Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 51: Australia Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 52: Australia Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 53: Australia Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 54: Australia Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 55: Australia Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 56: Australia Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 57: Australia Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 58: Australia Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 59: Australia Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 60: Australia Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 61: Australia Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 62: Australia Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 63: Australia Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 64: Australia Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 65: Australia Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 66: Australia Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 67: Australia Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Table 68: Australia Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Table 69: Australia Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 70: Australia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Table 71: Australia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 72: Australia Online Mobile Advertising Spend by Mobile Formats (%), 2014vs.2019
Table 73: Australia Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 74: Australia Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 75: Australia Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 76: Australia Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 77: Australia Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 78: Australia Online Desktop Advertising Spend by Desktop Formats (%), 2014vs.2019
Table 79: Australia Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 80: Australia Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: Australia Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: Australia Online Advertising Spend by Formats (%), 2014vs.2019
Table 83: Australia Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 84: Australia Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 85: Australia OnlineSponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 86: Australia OnlineClassified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 87: Australia OnlineEmail Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 88: Australia Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 89: Australia Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 90: Australia Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 91: Australia Online Gaming Advertising Spend by Gaming Categories (%), 2014vs.2019
Table 92: Australia Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 93: Australia Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 94: Australia Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 95: Australia Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 96: Australia Online Advertising Spend by Online Sites (%), 2014
Table 97: Australia Online Advertising Spend on Google (US$ Million), 2010-2014
Table 98: Australia Online Advertising Spend on MySpace Social Networking Site (US$ Million), 2010-2014
Table 99: Australia Online Advertising Spend on Facebook (US$ Million), 2010-2014
Table 100: Australia Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Table 101: Australia Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Table 102: Australia Online Advertising Spend on AOL (US$ Million), 2010-2014
Table 103: Australia Online Advertising Spend on Twitter (US$ Million), 2010-2014
Table 104: Australia Online Advertising Spend on IAC (US$ Million), 2010-2014
Table 105: Australia Online Advertising Spend on Amazon (US$ Million), 2010-2014
List of Figures
Figure 1: Methodology Framework
Figure 2: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 5: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 6: Australia Population Analysis (%), 2014
Figure 7: Australia Inflation Trends (%), 2010-2019
Figure 8: Australia Consumer Spending / Expenditure & Growth Analysis (US$), 2010-2019
Figure 9: Australia Business Confidence Trend, 2010-2014
Figure 10: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Figure 11: Australia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 12: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 13: Australia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 14: Australia Mobile Internet User Analysis (Million), 2010-2019
Figure 15: Australia Number of Internet and Online Users (Million), 2010-2019
Figure 16: Australia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 17: Australia Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 18: Australia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 19: Australia Ecommerce & Mcommerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 20: Australia Tablet & Smartphone Mcommerce Sales (US$ Billion), 2010-2019
Figure 21: Australia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 22: Australia Online Spending per Internet User (US$), 2010-2019
Figure 23: Australia Online Mobile Spending per Online User (US$), 2010-2019
Figure 24: Australia Online Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 25: Australia Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 26: Australia Online Advertising Spend on Branding (US$ Million), 2010-2019
Figure 27: Australia Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 28: Australia Online Advertising Spend on Sales (US$ Million), 2010-2019
Figure 29: Australia Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 30: Australia Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 31: Australia Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 32: Australia Online Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 33: Australia Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 34: Australia Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 35: Australia Food & Beverage Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 36: Australia Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 37: Australia Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 38: Australia Health & Beauty Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 39: Australia Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 40: Australia Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 41: Australia Computer Product & Service Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 42: Australia Computer Product & Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 43: Australia Computer Product & Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 44: Australia Leisure Travel & Tourism Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 45: Australia Leisure Travel & Tourism Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 46: Australia Leisure Travel & Tourism Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 47: Australia Financial Services Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 48: Australia Financial Service Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 49: Australia Financial Service Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 50: Australia Automotive Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 51: Australia Automotive Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 52: Australia Automotive Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 53: Australia Media Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 54: Australia Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 55: Australia Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 56: Australia Entertainment Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 57: Australia Entertainment Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 58: Australia Entertainment Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 59: Australia Telecom Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 60: Australia Telecom Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 61: Australia Telecom Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 62: Australia Retail Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 63: Australia Retail Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 64: Australia Retail Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 65: Australia Pharmaceutical & Healthcare Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 66: Australia Pharmaceutical & Healthcare Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 67: Australia Pharmaceutical & Healthcare Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 68: Australia Public Sector Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 69: Australia Public Sector Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 70: Australia Public Sector Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 71: Australia Real Estate Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 72: Australia Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 73: Australia Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 74: Australia Education Brands' Online Advertising Spend (US$ Million), 2010-2019
Figure 75: Australia Education Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2014vs.2019
Figure 76: Australia Education Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 77: Australia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014vs.2019
Figure 78: Online Advertising Spend by Channelsfor Key Markets (%), 2014
Figure 79: Australia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 80: Australia Online Mobile Advertising Spend by Mobile Formats (%), 2014vs.2019
Figure 81: Australia Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 82: Australia Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 83: Australia Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 84: Australia Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 85: Australia Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 86: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 87: Australia Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 88: Australia Online Desktop Advertising Spend by Desktop Formats (%), 2014vs.2019
Figure 89: Australia Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 90: Australia Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 91: Australia Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 92: Australia Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 93: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 94: Australia Online Advertising Spend by Formats (%), 2014vs.2019
Figure 95: Australia Online Search Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 96: Australia Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 97: Australia Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 98: Australia Online Classified Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 99: Australia Online Email Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 100: Australia Online Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 101: Global Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 102: Global Snapshot - Online Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 103: Global Online Gaming Advertising Spend Snapshot - Breakdown by Gaming Categories (%), 2014vs.2019
Figure 104: Australia Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 105: Australia Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 106: Australia Online Gaming Advertising Spend by Gaming Categories (%), 2014vs.2019
Figure 107: Australia Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: Australia Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: Australia Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 110: Australia Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 111: Australia Online Advertising Spend by Online Sites (%), 2014
Figure 112: Australia Online Advertising Spend on Google (US$ Million), 2010-2014
Figure 113: Australia Online Advertising Spend on MySpace (US$ Million), 2010-2014
Figure 114: Australia Online Advertising Spend on Facebook (US$ Million), 2010-2014
Figure 115: Australia Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Figure 116: Australia Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Figure 117: Australia Online Advertising Spend on AOL (US$ Million), 2010-2014
Figure 118: Australia Online Advertising Spend on Twitter (US$ Million), 2010-2014
Figure 119: Australia Online Advertising Spend on IAC (US$ Million), 2010-2014
Figure 120: Australia Online Advertising Spend on Amazon (US$ Million), 2010-2014

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report