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China Social Media Advertising Spend By Platform

China Social Media Advertising Spend By Platform

Social media advertising spend in China stood at US$3.5 billion by end of 2015, accounting for 11.2% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 54.8%. This growth is expected to continue in 2016 with brands expected to spend US$5.3 billion, representing an increase of 49.4% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 44.5% to reach US$23.0 billion in 2020, accounting for 30.3% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How is social media marketing budget being allocated and utilized?

Which social media site is gaining popularity on social media to target consumers?

Which social media sites are gaining or declining their market share in the country?

How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: China

Market Focus: Social Media Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the China. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Data covering future of social networking sites and its share in social media advertising.

Social media advertising spend for a period of 10 years, from 2011 to 2020.

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 China Online Advertising Spend
2.2 China Social Media Advertising Spend
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Market Share Analysis by Social Networking Sites
5.1 Snapshot
5.2 Social Media Advertising Spend by Social Networking Sites
5.2.1 Sina Weibo
5.2.2 Tencent
5.2.3 Kaixin
5.2.4 RenRen
Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: China Population Analysis (Million), 2010-2019
Table 7: China Inflation Trends (%), 2010-2019
Table 8: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: China Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: China Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 13: China Mobile Internet User Analysis (Million), 2010-2019
Table 14: China Number of Internet and Social Media Users (Million), 2010-2019
Table 15: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: China Number of Mobile and Smartphone Users(Million), 2010-2019
Table 17: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 19: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 20: China Online Spending per Internet User (US$), 2010-2019
Table 21: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 22: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 23: China Social Media Advertising Spend by Social Networking Sites (%), 2015
Table 24: China Social Media Advertising Spend on Sina Weibo Social Networking Site (US$ Million), 2011-2015
Table 25: China Social Media Advertising Spend on Tencent Social Networking Site (US$ Million), 2011-2015
Table 26: China Social Media Advertising Spend on Kaixin Social Networking Site (US$ Million), 2011-2015
Table 27: China Social Media Advertising Spend on RenRen Social Networking Site (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: China Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: China Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: China Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: China Population Analysis (%), 2014
Figure 13: China Inflation Trends (%), 2010-2019
Figure 14: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: China Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: China Number of Gamers – Online and Social (Million), 2010-2019
Figure 19: China Mobile Internet User Analysis (Million), 2010-2019
Figure 20: China Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: China Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 23: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 25: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 26: China Online Spending per Internet User (US$), 2010-2019
Figure 27: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 28: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 29: China Social Media Advertising Spend by Social Networking Sites (%), 2015
Figure 30: China Social Media Advertising Spend on Sina Weibo Social Networking Site (US$ Million), 2011-2015
Figure 31: China Social Media Advertising Spend on Tencent Social Networking Site (US$ Million), 2011-2015
Figure 32: China Social Media Advertising Spend on Kaixin Social Networking Site (US$ Million), 2011-2015
Figure 33: China Social Media Advertising Spend on RenRen Social Networking Site (US$ Million), 2011-2015

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