China Social Media Advertising Spend in Food & Beverage Industry

China Social Media Advertising Spend in Food & Beverage Industry

Social media advertising spend by food & beverage brands in China stood at US$669 million by end of 2015, accounting for 19.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 58.5%. This growth is expected to continue in 2016 with brands expected to spend US$1,017 million, representing an increase of 52.1% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media ad spend by food & beverage brands to grow at a CAGR of 47.1% to reach US$4,765 million in 2020, accounting for 20.8% share of the market.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by food & beverage brands?

How is social media mobile advertising spending expected to grow over the next five years?

How is social media marketing budget being allocated and utilized by food & beverage brands?

This report provides detailed social media advertising spend database, covering in-depth trend analysis by food & beverage brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Industry Split: This report provides advertising spending and growth analysis of food & beverage brand on social media advertising.

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media advertising spend by food & beverage industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:

Country Focus: China

Market Focus: Social Media Marketing

Industry Focus: Food & Beverage

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the China. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Social media advertising spend by food & beverage industry for a period of 10 years, from 2011 to 2020.

Data covering future of social media mobile advertising spend and its share in social media advertising

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.