China Social Media Advertising Spend in Food & Beverage Industry

1 About this Report

1.1 About Socintel360

1.2 Summary

1.3 Scope

1.4 Methodology

1.5 Definitions

1.6 Disclaimer

2 Social Media Advertising Spend Market Share Analysis

2.1 China Online Advertising Spend

2.2 China Social Media Advertising Spend

2.3 Market Share Analysis

3 Social Media Marketing Budget Allocation

3.1 Channel Allocation

3.2 Functional Allocation

3.3 Analysis of Investment Avenues

4 Analysis of Macroeconomic, Business, and Consumer Drivers

4.1 Macroeconomic Fundamentals and Industry Growth Dynamics

4.2 Consumer Insights

4.3 Internet & Technology Adoption

4.4 Devices & Platforms

4.5 Mobile Commerce

4.6 Advertising Spend Dynamics

5 China Social Media Advertising Spend by Industry

5.1 Snapshot of Key Verticals

5.2 Food & Beverages Social Media Ad Spend

5.2.1 Snapshot, 2011-2020

5.2.2 Analysis by Marketing Objective

5.2.3 Analysis by Channel Spend – Desktop vs. Mobile

Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Table 2: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Table 3: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020

Table 4: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020

Table 5: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019

Table 6: China Population Analysis (Million), 2010-2019

Table 7: China Inflation Trends (%), 2010-2019

Table 8: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019

Table 9: China Number of Online & Mobile Buyers (Million), 2010-2019

Table 10: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019

Table 11: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019

Table 12: China Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019

Table 13: China Mobile Internet User Analysis (Million), 2010-2019

Table 14: China Number of Internet and Social Media Users (Million), 2010-2019

Table 15: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019

Table 16: China Number of Mobile and Smartphone Users (Million), 2010-2019

Table 17: China Number of Ereader and IPad Users Analysis (Million), 2010-2019

Table 18: China Number of Facebook & Twitter Users Analysis (Million), 2010-2019

Table 19: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019

Table 20: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019

Table 21: China Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019

Table 22: China Online Spending per Internet User (US$), 2010-2019

Table 23: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019

Table 24: China Social Media Mobile Spending per Social Media User (US$), 2010-2019

Table 25: China Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020

Table 26: China Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020

Table 27: China Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

Figure 1: Methodology Framework

Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Figure 3: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Figure 4: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020

Figure 5: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020

Figure 6: China Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015

Figure 7: China Social Media Mobile Marketing as % of Social Media Marketing (%), 2015

Figure 8: China Social Media Marketing Budget Growth Rate (%), 2015 – 2019

Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?

Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)

Figure 11: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019

Figure 12: China Population Analysis (%), 2014

Figure 13: China Inflation Trends (%), 2010-2019

Figure 14: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019

Figure 15: China Number of Online & Mobile Buyers (Million), 2010-2019

Figure 16: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019

Figure 17: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019

Figure 18: China Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019

Figure 19: China Mobile Internet User Analysis (Million), 2010-2019

Figure 20: China Number of Internet and Social Media Users (Million), 2010-2019

Figure 21: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019

Figure 22: China Number of Mobile and Smartphone Users (Million), 2010-2019

Figure 23: China Number of Ereader and IPad Users Analysis (Million), 2010-2019

Figure 24: China Number of Facebook & Twitter Users Analysis (Million), 2010-2019

Figure 25: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019

Figure 26: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019

Figure 27: China Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019

Figure 28: China Online Spending per Internet User (US$), 2010-2019

Figure 29: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019

Figure 30: China Social Media Mobile Spending per Social Media User (US$), 2010-2019

Figure 31: China Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015

Figure 32: China Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020

Figure 33: China Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020

Figure 34: China Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

China Social Media Advertising Spend in Food & Beverage Industry

Social media advertising spend by food & beverage brands in China stood at US$669 million by end of 2015, accounting for 19.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 58.5%. This growth is expected to continue in 2016 with brands expected to spend US$1,017 million, representing an increase of 52.1% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media ad spend by food & beverage brands to grow at a CAGR of 47.1% to reach US$4,765 million in 2020, accounting for 20.8% share of the market.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by food & beverage brands?

How is social media mobile advertising spending expected to grow over the next five years?

How is social media marketing budget being allocated and utilized by food & beverage brands?

This report provides detailed social media advertising spend database, covering in-depth trend analysis by food & beverage brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Industry Split: This report provides advertising spending and growth analysis of food & beverage brand on social media advertising.

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend

This report provides detailed social media advertising spend by food & beverage industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:

Country Focus: China

Market Focus: Social Media Marketing

Industry Focus: Food & Beverage

Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the China. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.

Social media advertising spend by food & beverage industry for a period of 10 years, from 2011 to 2020.

Data covering future of social media mobile advertising spend and its share in social media advertising

Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.