- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Social Media Advertising Spend Market Share Analysis
- 2.1 China Online Advertising Spend
- 2.2 China Social Media Advertising Spend
- 2.3 Market Share Analysis
- 3 Social Media Marketing Budget Allocation
- 3.1 Channel Allocation
- 3.2 Functional Allocation
- 3.3 Analysis of Investment Avenues
- 4 Analysis of Macroeconomic, Business, and Consumer Drivers
- 4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 4.2 Consumer Insights
- 4.3 Internet & Technology Adoption
- 4.4 Devices & Platforms
- 4.5 Mobile Commerce
- 4.6 Advertising Spend Dynamics
- 5 China Social Media Advertising Spend by Industry
- 5.1 Snapshot of Key Verticals
- 5.2 Food & Beverages Social Media Ad Spend
- 5.2.1 Snapshot, 2011-2020
- 5.2.2 Analysis by Marketing Objective
- 5.2.3 Analysis by Channel Spend – Desktop vs. Mobile
- Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 3: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 4: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
- Table 5: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 6: China Population Analysis (Million), 2010-2019
- Table 7: China Inflation Trends (%), 2010-2019
- Table 8: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 9: China Number of Online & Mobile Buyers (Million), 2010-2019
- Table 10: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 11: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 12: China Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 13: China Mobile Internet User Analysis (Million), 2010-2019
- Table 14: China Number of Internet and Social Media Users (Million), 2010-2019
- Table 15: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 16: China Number of Mobile and Smartphone Users (Million), 2010-2019
- Table 17: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 18: China Number of Facebook & Twitter Users Analysis (Million), 2010-2019
- Table 19: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 20: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 21: China Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 22: China Online Spending per Internet User (US$), 2010-2019
- Table 23: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
- Table 24: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
- Table 25: China Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
- Table 26: China Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 27: China Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 1: Methodology Framework
- Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 4: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 5: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
- Figure 6: China Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
- Figure 7: China Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
- Figure 8: China Social Media Marketing Budget Growth Rate (%), 2015 – 2019
- Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
- Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
- Figure 11: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 12: China Population Analysis (%), 2014
- Figure 13: China Inflation Trends (%), 2010-2019
- Figure 14: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 15: China Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 16: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 17: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 18: China Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 19: China Mobile Internet User Analysis (Million), 2010-2019
- Figure 20: China Number of Internet and Social Media Users (Million), 2010-2019
- Figure 21: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 22: China Number of Mobile and Smartphone Users (Million), 2010-2019
- Figure 23: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 24: China Number of Facebook & Twitter Users Analysis (Million), 2010-2019
- Figure 25: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 26: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 27: China Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 28: China Online Spending per Internet User (US$), 2010-2019
- Figure 29: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
- Figure 30: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
- Figure 31: China Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
- Figure 32: China Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
- Figure 33: China Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 34: China Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
China Social Media Advertising Spend in Food & Beverage Industry
Social media advertising spend by food & beverage brands in China stood at US$669 million by end of 2015, accounting for 19.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 58.5%. This growth is expected to continue in 2016 with brands expected to spend US$1,017 million, representing an increase of 52.1% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media ad spend by food & beverage brands to grow at a CAGR of 47.1% to reach US$4,765 million in 2020, accounting for 20.8% share of the market.This report answers the following key questions:
How is social media advertising spending expected to grow over the next five years?
How much is being spent on social media advertising by food & beverage brands?
How is social media mobile advertising spending expected to grow over the next five years?
How is social media marketing budget being allocated and utilized by food & beverage brands?
This report provides detailed social media advertising spend database, covering in-depth trend analysis by food & beverage brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -
Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
Industry Split: This report provides advertising spending and growth analysis of food & beverage brand on social media advertising.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
This report provides detailed social media advertising spend by food & beverage industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:
Country Focus: China
Market Focus: Social Media Marketing
Industry Focus: Food & Beverage
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the China. This report provides:
Data covering future of social media advertising spend and its share in total online advertising.
Social media advertising spend by food & beverage industry for a period of 10 years, from 2011 to 2020.
Data covering future of social media mobile advertising spend and its share in social media advertising
Social media marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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