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China Digital Advertising Spend By Platform

China Digital Advertising Spend By Platform

Online advertising spend in China stood at US$31.6 billion by end of 2015, accounting for 48.6% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 36.4%. This growth is expected to continue in 2016 with brands expected to spend US$40.2 billion, representing an increase of 27.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 17.1% to reach US$75.8 billion in 2020, accounting for 69.1% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How is online marketing budget being allocated and utilized?

Which online site is gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: China

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the China. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of social networking sites and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Online marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 China Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Market Share Analysis by Online Sites
4.1 Snapshot
4.2 Online Advertising Spend by Online Sites
4.2.1 Baidu
4.2.2 Alibaba
4.2.3 Google China
4.2.4 Tencent
4.2.5 Sohu
4.2.6 Sina
4.2.7 Soufun
4.2.8 Youku & Tudou
4.2.9 Qihu 360
Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: China Population Analysis (Million), 2010-2019
Table 5: China Inflation Trends (%), 2010-2019
Table 6: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: China Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: China Number of Gamers - Online, Mobile and Social(Million), 2010-2019
Table 11: China Mobile Internet User Analysis (Million), 2010-2019
Table 12: China Number of Internet and Social Media Users (Million), 2010-2019
Table 13: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: China Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: China Online Spending per Internet User (US$), 2010-2019
Table 19: China Online Mobile Spending per Online User (US$), 2010-2019
Table 20: China Online Advertising Spend by Online Sites (%), 2015
Table 21: China Online Advertising Spend on Baidu (US$ Million), 2011-2015
Table 22: China Online Advertising Spend on Alibaba Social Networking Site (US$ Million), 2011-2015
Table 23: China Online Advertising Spend on Google China (US$ Million), 2011-2015
Table 24: China Online Advertising Spend on Tencent (US$ Million), 2011-2015
Table 25: China Online Advertising Spend on Sohu (US$ Million), 2011-2015
Table 26: China Online Advertising Spend on Sina (US$ Million), 2011-2015
Table 27: China Online Advertising Spend on Soufun (US$ Million), 2011-2015
Table 28: China Online Advertising Spend on Youku & Tudou (US$ Million), 2011-2015
Table 29: China Online Advertising Spend on Qihu 360 (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: China Population Analysis (%), 2014
Figure 6: China Inflation Trends (%), 2010-2019
Figure 7: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: China Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: China Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Figure 12: China Mobile Internet User Analysis (Million), 2010-2019
Figure 13: China Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: China Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: China Online Spending per Internet User (US$), 2010-2019
Figure 20: China Online Mobile Spending per Online User (US$), 2010-2019
Figure 21: China Online Advertising Spend by Online Sites (%), 2015
Figure 22: China Online Advertising Spend on Baidu (US$ Million), 2011-2015
Figure 23: China Online Advertising Spend on Alibaba (US$ Million), 2011-2015
Figure 24: China Online Advertising Spend on Google China (US$ Million), 2011-2015
Figure 25: China Online Advertising Spend on Tencent (US$ Million), 2011-2015
Figure 26: China Online Advertising Spend on Sohu (US$ Million), 2011-2015
Figure 27: China Online Advertising Spend on Sina (US$ Million), 2011-2015
Figure 28: China Online Advertising Spend on Soufun (US$ Million), 2011-2015
Figure 29: China Online Advertising Spend on Youku & Tudou (US$ Million), 2011-2015
Figure 30: China Online Advertising Spend on Qihu 360 (US$ Million), 2011-2015

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