Market Research Logo

Brazil Digital Advertising Spend in Real Estate Industry

Brazil Digital Advertising Spend in Real Estate Industry

Online advertising spend by real estate brands in Brazil stood at US$247 million by end of 2015, accounting for 5.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 24.5%. This growth is expected to continue in 2016 with brands expected to spend US$290 million, representing an increase of 17.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by real estate brands to grow at a CAGR of 11.7% to reach US$451 million in 2020, accounting for 4.3% share of the market.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by real estate brands?

How is online mobile advertising expected to grow over the next five years?

How is online marketing budget being allocated and utilized by real estate brands?

This report provides detailed online advertising spend database, covering in-depth trend analysis by real estate brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Industry Split: This report provides advertising spending and growth analysis of real estate brand on online advertising.

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend by real estate industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:

Country Focus: Brazil

Market Focus: Online Marketing

Industry Focus: Real Estate

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Brazil. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Online advertising spend by real estate industry for a period of 10 years, from 2011 to 2020.

Data covering future of online mobile advertising spend and its share in online advertising

Online marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Brazil Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Brazil Online Advertising Spend by Industry
4.1 Snapshot of Key Verticals
4.2 Real Estates Online Ad Spend
4.2.1 Snapshot, 2011-2020
4.2.2 Analysis by Marketing Objective
4.2.3 Analysis by Channel Spend – Desktop vs. Mobile
Table 1: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Brazil Population Analysis (Million), 2010-2019
Table 5: Brazil Inflation Trends (%), 2010-2019
Table 6: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Brazil Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: Brazil Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: Brazil Mobile Internet User Analysis (Million), 2010-2019
Table 12: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Brazil Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: Brazil Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Brazil Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: Brazil Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: Brazil Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: Brazil Online Spending per Internet User (US$), 2010-2019
Table 20: Brazil Online Mobile Spending per Online User (US$), 2010-2019
Table 21: Brazil Real Estate Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 22: Brazil Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 23: Brazil Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 1: Methodology Framework
Figure 2: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Brazil Population Analysis (%), 2014
Figure 6: Brazil Inflation Trends (%), 2010-2019
Figure 7: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: Brazil Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: Brazil Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: Brazil Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Brazil Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: Brazil Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Brazil Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: Brazil Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: Brazil Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: Brazil Online Spending per Internet User (US$), 2010-2019
Figure 21: Brazil Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: Brazil Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 23: Brazil Real Estate Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 24: Brazil Real Estate Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 25: Brazil Real Estate Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report