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Brazil Digital Advertising Spend By Platform

Brazil Digital Advertising Spend By Platform

Online advertising spend in Brazil stood at US$4.8 billion by end of 2015, accounting for 16.5% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 27.9%. This growth is expected to continue in 2016 with brands expected to spend US$5.8 billion, representing an increase of 20.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 15.5% to reach US$10.4 billion in 2020, accounting for 24.0% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How is online marketing budget being allocated and utilized?

Which online site is gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Brazil

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Brazil. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of social networking sites and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Online marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Brazil Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Market Share Analysis by Online Sites
4.1 Snapshot
4.2 Online Advertising Spend by Online Sites
4.2.1 Google
4.2.2 Microsoft
4.2.3 Yahoo
4.2.4 Facebook
4.2.5 Ask Jeeves
4.2.6 YouTube
4.2.7 Twitter
Table 1: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Brazil Population Analysis (Million), 2010-2019
Table 5: Brazil Inflation Trends (%), 2010-2019
Table 6: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Brazil Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 10: Brazil Mobile Internet User Analysis (Million), 2010-2019
Table 11: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Table 12: Brazil Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 13: Brazil Number of Mobile and Smartphone Users(Million), 2010-2019
Table 14: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 15: Brazil Online Spending per Internet User (US$), 2010-2019
Table 16: Brazil Online Mobile Spending per Online User (US$), 2010-2019
Table 17: Brazil Online Advertising Spend by Online Sites (%), 2015
Table 18: Brazil Online Advertising Spend on Google (US$ Million), 2011-2015
Table 19: Brazil Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2011-2015
Table 20: Brazil Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Table 21: Brazil Online Advertising Spend on Facebook (US$ Million), 2011-2015
Table 22: Brazil Online Advertising Spend on Ask Jeeves (US$ Million), 2011-2015
Table 23: Brazil Online Advertising Spend on YouTUbe (US$ Million), 2011-2015
Table 24: Brazil Online Advertising Spend on Twitter (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Brazil Population Analysis (%), 2014
Figure 6: Brazil Inflation Trends (%), 2010-2019
Figure 7: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: Brazil Number of Gamers - Online and Social (Million), 2010-2019
Figure 11: Brazil Mobile Internet User Analysis (Million), 2010-2019
Figure 12: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Figure 13: Brazil Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 14: Brazil Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 15: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 16: Brazil Online Spending per Internet User (US$), 2010-2019
Figure 17: Brazil Online Mobile Spending per Online User (US$), 2010-2019
Figure 18: Brazil Online Advertising Spend by Online Sites (%), 2015
Figure 19: Brazil Online Advertising Spend on Google (US$ Million), 2011-2015
Figure 20: Brazil Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Figure 21: Brazil Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Figure 22: Brazil Online Advertising Spend on Facebook (US$ Million), 2011-2015
Figure 23: Brazil Online Advertising Spend on Ask Jeeves (US$ Million), 2011-2015
Figure 24: Brazil Online Advertising Spend on YouTube (US$ Million), 2011-2015
Figure 25: Brazil Online Advertising Spend on Twitter (US$ Million), 2011-2015

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