Australia Digital Advertising Spend in Health & Beauty Industry
Online advertising spend by health & beauty brands in Australia stood at US$91 million by end of 2015, accounting for 1.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 17.8%. This growth is expected to continue in 2016 with brands expected to spend US$105 million, representing an increase of 15.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by health & beauty brands to grow at a CAGR of 12.0% to reach US$166 million in 2020, accounting for 1.9% share of the market.This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How much is being spent on online advertising by health & beauty brands?
How is online mobile advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized by health & beauty brands?
This report provides detailed online advertising spend database, covering in-depth trend analysis by health & beauty brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Industry Split: This report provides advertising spending and growth analysis of health & beauty brand on online advertising.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by health & beauty industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:
Country Focus: Australia
Market Focus: Online Marketing
Industry Focus: Health & Beauty
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Australia. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Online advertising spend by health & beauty industry for a period of 10 years, from 2011 to 2020.
Data covering future of online mobile advertising spend and its share in online advertising
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Online Advertising Spend Market Share Analysis
- 2.1 Australia Online Advertising Spend
- 2.2 Market Share Analysis
- 3 Analysis of Macroeconomic, Business, and Consumer Drivers
- 3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 3.2 Consumer Insights
- 3.3 Internet & Technology Adoption
- 3.4 Devices & Platforms
- 3.5 Mobile Commerce
- 3.6 Advertising Spend Dynamics
- 4 Australia Online Advertising Spend by Industry
- 4.1 Snapshot of Key Verticals
- 4.2 Health & Beauty Online Ad Spend
- 4.2.1 Snapshot, 2011-2020
- 4.2.2 Analysis by Marketing Objective
- 4.2.3 Analysis by Channel Spend – Desktop vs. Mobile
- Table 1: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 3: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 4: Australia Population Analysis (Million), 2010-2019
- Table 5: Australia Inflation Trends (%), 2010-2019
- Table 6: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 7: Australia Number of Online & Mobile Buyers (Million), 2010-2019
- Table 8: Australia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 9: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 10: Australia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 11: Australia Mobile Internet User Analysis (Million), 2010-2019
- Table 12: Australia Number of Internet and Social Media Users (Million), 2010-2019
- Table 13: Australia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 14: Australia Number of Mobile and Smartphone Users(Million), 2010-2019
- Table 15: Australia Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 16: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 17: Australia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 18: Australia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 19: Australia Online Spending per Internet User (US$), 2010-2019
- Table 20: Australia Online Mobile Spending per Online User (US$), 2010-2019
- Table 21: Australia Health & Beauty Brands' Online Advertising Spend (US$ Million), 2011-2020
- Table 22: Australia Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 23: Australia Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 1: Methodology Framework
- Figure 2: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 4: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 5: Australia Population Analysis (%), 2014
- Figure 6: Australia Inflation Trends (%), 2010-2019
- Figure 7: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 8: Australia Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 9: Australia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 10: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 11: Australia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 12: Australia Mobile Internet User Analysis (Million), 2010-2019
- Figure 13: Australia Number of Internet and Social Media Users (Million), 2010-2019
- Figure 14: Australia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 15: Australia Number of Mobile and Smartphone Users(Million), 2010-2019
- Figure 16: Australia Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 17: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 18: Australia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 19: Australia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 20: Australia Online Spending per Internet User (US$), 2010-2019
- Figure 21: Australia Online Mobile Spending per Online User (US$), 2010-2019
- Figure 22: Australia Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
- Figure 23: Australia Health & Beauty Brands' Online Advertising Spend (US$ Million), 2011-2020
- Figure 24: Australia Health & Beauty Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 25: Australia Health & Beauty Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
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