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Yellow Pages Market Forecast 2003


Attention: There is an updated edition available for this report.

For over 17 years, Simba Information’s annual YELLOW PAGES MARKET FORECAST has provided reliable, comprehensive analysis of the lucrative and evolving yellow pages business. As the premier report in its field, it contains dozens of charts and tables packed with the information you need to effectively beat the competition. RBOCs, independent telcos, non-utility publishers, certified marketing reps, consultants, printers, suppliers, online services providers, and investment professionals rely on Simba’s YELLOW PAGES MARKET FORECAST every year for its critical look at the state of the U.S. yellow pages market and its exclusive projections for future growth. This invaluable report will help you uncover opportunities for expansion, benchmark your performance against that of your competitors, size up regional yellow pages performance by publisher type, get the inside track on what’s driving investment activity…and much, much more!


Table Of Contents
Table Of Tables
Executive Summary
Chapter 1: Overview Of The U.S. Yellow Pages Publishing Market

Introduc
Industry Size And Growth
National,Regional And Local Economies
U.S. Personal Income Growth Rate Slows In 2001
Mergers And Acquisitions In 2001
Litigation,Current And Historical
Industry Trends,Prospects And Analysis
Increased Consolidation
Telco Spin-Offs Of Publishing Operations
Further Expansion To Strategic Markets
A New Name For Industry Association
Increased Focus On The Cmr And National Channel
Chapter 2: Yellow Pages Advertising And Publishing

Introd
Total Ad Spending In The United States
National Advertising Agencies
Tmp Worldwide
Wahlstrom Group
Berry Network
Ketchum Directory Advertising
Yellow Pages Advertising Rates
The Regional Bell Publishers
Bellsouth Advertising & Publishing Corp.
Qwest Dex
Sbc Directory Operations
Verizon Information Services
Independent Telco And Non-Telco Publishers
Alltel Publishing
Cent_Shing
Eatel/Sunshine Pages
Sprint Publishing & Advertising
Cbd Media
Clarke Directory Publications
Dat
Feist Publications Inc.
Phone Directories Co
Transwestern Publishing
Valley Yellow Pages
White Directory Publishers
Yellow Book Usa
Independent Publishers Vs.Non-Belltelcos Vs.Rbocpublishers
Employment In Directory Publishing
Outlook For 2002
Chapter 3: Internet Yellow Pages

Introd
Internet Yellow Pages Rely On The Buddy System
Products Are Consistently Improving
Distribution Deals Are More Important Than Ad Revenues
Licensing Deals Thrive
Localization Vs.National Scope
The Future Of Wireless Is On Hold
Internet Directory Model Changes In Tough Economic Climate
Some Online Directories Were Unable To Survive The Downturn
Data Comes From A Variety Of Sources
Unfolding The Map
How Internet Yellow Pages Ads Are Sold
To Bundle Or Not To Bundle
Closer To The Cutting Edge
My Friends Call Me Cash
The Demise Of Video Yellow Pages,Scanning Technology
Chapter 4: Markets For Printers And Suppliers

Introd
Print Production In 2001
Competition Among Leading Directory Printers
R.R. Donnelley & Sons
Quebecor World Directory Group
Stevens Graphics
Verizon Information Services Printing
College Publishing
Paper Prices During 2001 And 2002
Changes In The Pre-Media Market
Amdo
Net-Linx
Volt Information Sciences
Non-Print Service Providers
Distribution
Sales Agents Continue To Struggle
R.H. Donnelley
The Berry Co.
Summary And Conclusions
Chapter 5: Profiles Of Regional Bell Publishers

Bells_Her
Qwest Dex
Sbc Communications
Verizon Corp.
Chapter 6: Profiles Of Independent Telco Publishers

Alltel Corp.
Cent
Eatel
Sprint Corp.
Chapter 7: Profiles Of Independent Publishers

Cbd M_D.
Clarke Directory Publications
Dat
Feist Publications Inc.
Phone Directories Co
Transwestern Publishing
Valley Yellow Pages
White Directory Publishers
Yellow Book Usa
Chapter 8: Profiles Of Leading Printers And Suppliers

Amdocs.
The Berry Co.
College Publishing
Quebecor World Inc.
R.H. Donnelley
R.R. Donnelley
Stevens Graphics Inc
Verizon Information Services Printing
Volt Information Sciences Inc.
Chapter 9: Profiles Of Leading Internet-Only Directoriesinfousa.Com

Sbn.Co
Switchboard.Com
Yellowonline.Com
Yellowpages.Com
Table Of Tables

Table 1.1: Statistical Summary Of The Yellow Pages Industry, 1996-2002
Table 1.2: U.S. States (Plus District Of Columbia)Ranked By Per Capita Income, 2000-2001
Table 1.3: Fastest Growing States (Plus District Of Columbia) In Per Capita Income
Table 1.4: Acquisitions,Mergers,Divestitures And New Ventures By Yellow Pages Publishers,January 2001 - April 2002
Table 1.5: Financial Size Of Selected Yellow Pages Acquisitions
Table 1.6: Yellow Pages Lawsuits, 1982-2002
Table 1.7: Selected Start-Ups By Non-Telco Publishers, 2001
Table 2.1: Revenue Growth In All U.S. Advertising Media, 1996 - 2002e
Table 2.2: National Vs.Local Advertising Revenues, 1996-2002e
Table 2.3: Yellow Pages Revenues Compared To Other Local Advertising Media, 1996 - 2002e
Table 2.4: Comparison Of National And Local Yellow Pages Revenues, 1996 - 2002e
Table 2.5: Selected Largest Certified Marketing Representatives, 1999 - 2001
Table 2.6: Rate Increases,25 Top Rboc Directories, 1990 - 2002e
Table 2.7: Dhc Rates,Cpms In25 Top Rboc Directories
Table 2.8: Yellow Pages Revenues For Regional Bell Publishers, 2000 - 2002e
Table 2.9: Yellow Pages Revenues Vs.Total Revenues,10 Telco Companies, 2002e
Table 2.10: Estimated Revenues Of Select Non-Telco Publishers, 2000 - 2001
Table 2.11: Yellow Pages Revenues By Publisher Category, 2000 - 2002e
Table 2.12: Select Telco-Affiliate Publishers Ranked By Employee Headcount, 1999 - 2001
Table 2.13: Forecast Yellow Pages Revenues, 2002
Table 2.14: Yellow Pages Revenues Vs.Telco Revenues Vs.Advertising In All Media, 1985 - 2001
Table 2.15: Yellow Pages Growth Rates, 1990 - 2001 And Forecast 2002
Table 3.1: Internet Yellow Pages Advertising Revenue, 2000 - 2002
Table 3.2: Internet Yellow Pages Key Alliances, 2001 -2002
Table 3.3: Internet Yellow Pages Revenues,Selected Publishers, 2001 - 2002
Table 3.4: Who Powers Whom, 2001 - 2002
Table 3.5: Wireless Partnerships
Table 3.6: Sources Of Rboc Online Directory Listings
Table 3.7: Online Directory Map Sources
Table 3.8: Basic Internet Yellow Pages Listing Charges
Table 3.9: Online Directory Advertising Options
Table 3.10: Banner Ad Network Distribution
Table 4.1: Rboc Directory Publishers By Circulation, 2000 - 2001
Table 4.2: Large Independent Telco And Non-Telco Directory Publishers By Circulation, 2000 - 2001
Table 4.3: Number Of Titles And Yellow Pages Volume In Rboc Directories With Circulation More Than 50,000, 2000 - 2001
Table 4.4: Circulation In Rboc Top Books Versus Total Rboc Circulation, 2000 - 2001
Table 4.5: Summary Of Leading Directory Printers,Major Customers And Print Runs, 2000 - 2001
Table 4.6: Capacity And Consumption,Uncoated Groundwood Paper, 2000 - 2001
Table 4.7: Paper Consumed For Telephone Directories, 1997 - 2001
Table 4.8: Outlays For Printing,Paper,Other Production And Distribution,Directory Publishing Industry, 1998 - 2001

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