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Yellow Pages Market Forecast 2007


Attention: There is an updated edition available for this report.

An all new edition of the industry’s premier market analysis and forecast report -- Yellow Pages Market Forecast 2007 -- packed with all of the most current statistics and detail you need to build a successful plan for growth this year and beyond.

Use YPMF 2007 to uncover the driving forces shaping the strength and direction of the overall market:

  • The state of the overall U.S. yellow pages and directory publishing industry, including number of books, circulation and revenue
  • The continued emergence of syndicated usage research as an industry tool to combat other media battling for yellow pages ad dollars
  • Insight into the changing competitive landscape, from the impact of start-up directories on incumbent books to the growth in Internet-only and Hispanic directory markets
  • Insider views of industry mergers & acquisitions
  • And more

This volume is packed with the information you need to help benchmark your success, target your revenue growth, pinpoint investment activity drivers, identify growth opportunities and much more:

  • Revenue broken out by Telco segment and Independent segment
  • Three-year revenue/market share projections through 2009
  • Advertising spending, rates and trends, including overall page volume, page billings, double half column (DHC) rates and more
  • Over 40 charts and graphs
  • 25+ company profiles that span RBOCs, independents, online-only directories and printers/suppliers

Published annually since 1986, Yellow Pages Market Forecast offers an in-depth, authoritative analysis of the entire U.S. yellow pages market, from utility publishers to independents. This study is the source for informed perspective on significant market developments and objective, accurate forecasts for industry growth.


  • Methodology
  • Executive Summary
    • Table Share of Yellow Pages Ad Spending vs. All Other Media, 2007P
    • Table Aggregate Revenue Growth by Publisher Type, 2006 ($ in millions)
  • Overview of the U.S. Yellow Pages Publishing Market
    • Introduction
      • Table Statistical Summary of the Yellow Pages Industry, 2001-2006
      • Table RBOC Revenue Growth, 2000-2006
    • Industry Size and Growth
      • Table Personal Income by State, Q3 2005 vs. Q3 2006 ($ in millions, seasonally adjusted at annual rates)
    • National and State Economy
      • Table Fastest Growing States in Personal Income, Q3 2005 vs. Q3 2006 (Millions of dollars, seasonally adjusted at annual rates)
      • Table Slowest Growing States in Personal Income, Q3 2005 vs. Q3 2006 ($ in millions, seasonally adjusted at annual rates)
    • Industry Trends and Analysis
      • Increased Competition
        • Table Selected Start-Ups, 2006-2008
      • RBOC Companion Directories Provide a Short-Term Revenue Boost
      • The Internet Continues to Loom Large on the Horizon
      • Market for Hispanic Directories Continues to Expand
      • Syndicated Usage Research Has Growing Pains
    • Mergers, Acquisitions, Divestitures Remain Strong in 2006 and Q1 2007
      • Table Financial Size of Selected Yellow Pages Acquisitions, 2006-Q1 2007 (Revenue and values in $ millions)
      • Table Financial Size of Selected Historical Yellow Pages Acquisitions, 1988-2005
    • Litigation in the Yellow Pages Industry
      • The Ticking Time Bomb: Do Not Deliver
        • Table Yellow Pages Industry Lawsuits, 1983-Q1 2007
  • Yellow Pages Advertising and Publishing
    • Introduction
      • Table Yellow Pages Growth Rates, 1991-2007P
      • Table Revenue Growth in All U.S. Advertising Media, 2004-2007P ($ in millions)
      • Table National vs. Local Advertising Revenue, 2004-2007P ($ in millions)
    • Total Advertising and Yellow Pages Advertising
      • Table Yellow Pages Advertising Compared to Local Advertising and All Advertising, 2004-2007P ($ in millions)
      • Table Yellow Pages' Share of U.S. Advertising, 2002-2007P ($ in millions)
      • Table National vs. Local Yellow Pages Advertising, 2004-2007P ($ in millions)
    • Leading Certified Marketing Representatives (CMRs)
      • TMP Directional Marketing
      • Wahlstrom Group
        • Table Selected Largest Certified Marketing Representatives (CMRs), by Revenue, 2005-2006 (Billings in $ millions)
      • Berry Group
      • Ketchum Directory Advertising
        • Table Average Advertising Rate Increases, 25 Top RBOC Directories, 1990-2007
    • Yellow Pages Advertising Rates
      • Table DHC Rates in 25 Top RBOC Directories, 2007 vs. 2006
      • Table Yellow Pages Revenue for Regional Bell Publishers, 2005-2007P ($ in millions)
    • Yellow Pages Advertising Revenue at Regional Bell Operating Cos.
    • The Consolidation of the RBOC World
      • AT&T Yellow Pages
      • Idearc Media
      • R.H. Donnelley
        • Table Largest U.S. Yellow Pages Directory Publishers, 2006 (Revenue and Circulation Numbers in Millions)
    • The Changing Face of the Industry
    • Independent Non-Telco and Telco Publishers
      • Table Estimated Revenue of Select Non-Telco Publishers, 2005-2006 ($ in millions)
      • Yellow Book USA
      • White Directory Publishers
      • Valley Yellow Pages
      • DataNational
      • Phone Directories Co.
      • User-Friendly Phone Book
    • Independents Lose Ground Slightly in Metro Markets
      • Table DHC Rates, Major Competitive Yellow Pages Markets, 2007 vs. 2006
    • Leading Independent Telco Publishers
      • Windstream Yellow Pages
      • CBD Media
      • CenturyTel
        • Table Yellow Pages Revenue Growth by Publisher Type, 1996-2010P ($ in millions)
    • Independent Publishers vs. Non-Bell Publishers vs. RBOC Publishers
      • Table Yellow Pages Market Share by Publisher Type, 1996-2010P
    • Employment in Directory Publishing
    • Forecast Industry Growth
      • Table Select Telco-Affiliate Publishers Ranked by Employee Headcount, 2003-2006
      • Table Yellow Pages Revenue vs. Telco Revenue vs. Advertising in All Media, 1985-2006 ($ in millions)
  • Markets for Printers and Suppliers
    • Introduction
      • Table RBOC Directory Publishers by Circulation, 2004-2006 (Circulation in millions)
      • Table Large Independent Telco and Non-Telco Directory Publishers by Circulation, 2004-2006 (Circulation in millions)
    • Directory Unit Production by Publisher
      • Table Titles and Yellow Pages Volume in RBOC Directories with 50,000+ Circulation, 2005 vs. 2006
    • Billings in RBOCs' 50,000+ Circulation Directories Increased in 2006
      • Table RBOC Books with Over 50,000 Circulation vs. Total RBOC Circulation, 2005-2006 (Circulation in millions)
    • Leading Directory Printers
      • R.R. Donnelley
        • Table Leading Directory Printers, Major Customers and Print Runs, 2005-2006
      • Quebecor World
      • Stevens Graphics
      • College Publishing
    • Paper Consumption by Directory Publishers
      • Table Capacity and Consumption, Total Uncoated Groundwood Paper, 2005-2006 in metric tons (000)
      • Table U.S. Demand for Directory Paper, 2005-2006 (in metric tons, 000)
    • The Pre-Media Market
      • Amdocs
        • Table Outlays for Printing, Paper, Other Production and Distribution; Directory Publishing Industry, 2002-2006 ($ in millions)
      • Volt Information Sciences
    • Summary and Conclusions
  • Profiles of RBOC Publishers
    • AT&T Communications
      • Table At a Glance: AT&T Communications
      • Table Revenue Growth, AT&T Yellow Pages, 2004-2006 (in millions)
      • Table Revenue Growth, BellSouth Advertising & Publishing, 2004-2006 (in millions)
    • R.H. Donnelley
      • Table At a Glance: R.H. Donnelley
      • Table Revenue Growth, R.H. Donnelley, 2004-2006 (in millions)
    • Idearc Media
      • Table At a Glance: Idearc Media
      • Table Revenue Growth, Idearc Media, 2004-2006 (in millions)
  • Profiles of Leading Independent Telco Publishers
    • CBD Media
      • Table At a Glance: CBD Media
    • CenturyTel
      • Table At a Glance: CenturyTel
    • Citizens Communications
      • Table At a Glance: Citizens Communications
    • EATEL
      • Table At a Glance: EATEL/SunShine Pages
    • Windstream Yellow Pages
      • Table At a Glance: Windstream YP
  • Profiles of Leading Independent Publishers
    • Ambassador Yellow Pages
      • Table At a Glance: Ambassador Publishing
    • DataNational
      • Table At a Glance: DataNational
    • Names & Numbers
      • Table At a Glance: Names & Numbers
    • Ogden Directories
      • Table At a Glance: Ogden Directories
    • Phone Directories Co.
      • Table At a Glance: Phone Directories Co.
    • User-Friendly Phone Book
      • Table At a Glance: User-Friendly Phone Book
    • Valley Yellow Pages
      • Table At a Glance: Valley Yellow Pages
    • White Directory Publishers
      • Table At a Glance: White Directory Publishers
    • Yellow Book USA
      • Table At a Glance: Yellow Book USA
  • Profiles of Leading Printers and Suppliers
    • Amdocs Ltd.
      • Table At a Glance: Amdocs Ltd.
    • The Berry Co. Inc.
      • Table At a Glance: The Berry Co. Inc.
    • College Publishing
      • Table At a Glance: College Publishing
    • Quebecor World Inc.
      • Table At a Glance: Quebecor World Inc.
    • R.R. Donnelley & Sons
      • Table At a Glance: R.R. Donnelley & Sons
    • Stevens Graphics Inc.
      • Table At a Glance: Stevens Graphics Inc.
    • Volt Information Sciences
      • Table At a Glance: Volt Information Sciences

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