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Writing Market, Grades K-8

Writing Market: 2006 is the first-ever study from Education Market Research on the estimated $230 million U.S. Writing instructional materials market for grades K-8, with additional information on the estimated $89 million market for Spelling materials and the estimated $48 million market for Handwriting materials.

The report provides an objective look at this elementary and middle school market segment based on the results of a detailed survey that was mailed in spring 2006 to 16,000 classroom teachers in grades K-2 and 3-5, English/language arts teachers in grades 6-8, principals and district curriculum/instruction supervisors.

Writing Market: 2006 identifies the most frequently used Writing textbook and supplemental programs and leading publishers by grade level. The report also pinpoints how and when Writing is taught, the proper mix of writing styles, and the perceived strengths and weaknesses of currently adopted Writing instructional programs.

If you need to know which Writing, Spelling and Handwriting programs, materials and publishers are most popular, how much is being spent, and what the demand is for new Writing instructional materials, you can’t afford to be without Writing Market: 2006.


  • EXECUTIVE SUMMARY
  • INTRODUCTION
  • METHOD
  • ANALYSIS OF SURVEY RESULTS
    • Response Rates And Demographics Of Survey Sample
    • How And When Writing Is Taught
    • The Proper Mix Of Writing Styles
    • Instructional Materials Used To Teach Writing
    • Strengths And Weaknesses Of Supplemental Writing Programs
    • Online Services Used To Assist With Writing Instruction
    • Preferred Sources For Buying Writing Instructional Materials
    • Spelling Instructional Programs
    • Handwriting Instructional Programs
    • Spending On Writing, Spelling And Handwriting/Estimated Market Size
    • Demand For New Writing Instructional Materials
  • SUMMARY AND CONCLUSIONS
    • Market Size Estimates
    • How And When Writing Is Taught
    • Instructional Materials Used To Teach Writing
    • Strengths And Weaknesses Of Supplemental Writing Programs
    • Preferred Sources For Buying Writing Instructional Programs
    • Spelling Instructional Programs
    • Handwriting Instructional Programs
    • Demand For New Writing Instructional Materials
  • DATA TABLES
    • Table STATE OF RESIDENCE
    • Table REGION
    • Table WHICH OF THE FOLLOWING MOST CLOSELY DESCRIBES YOUR POSITION
    • Table WHAT GRADE(S) DO YOU CURRENTLY TEACH OR SUPERVISE
    • Table HOW MANY YEARS OF TEACHING/SUPERVISORY EXPERIENCE DO YOU HAVE
    • Table IN WHICH TYPE OF AREA IS YOUR SCHOOL/DISTRICT LOCATED
    • Table ARE YOU FAMILIAR WITH THE WAYS IN WHICH WRITING IS TAUGHT IN YOUR SCHOOL OR DISTRICT
    • Table WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES THE WAY YOU TEACH WRITING
    • Table WITH WHICH OF THE FOLLOWING STATEMENTS DO YOU AGREE
    • Table ABOUT HOW FREQUENTLY DO YOU TEACH WRITING
    • Table ABOUT HOW MUCH CLASS TIME DO YOU ALLOCATE PER WEEK FOR WRITING INSTRUCTION
    • Table WHAT PERCENTAGE OF YOUR STUDENTS WRITING TIME IS ALLOCATED TO: JOURNAL WRITING
    • Table WHAT PERCENTAGE OF YOUR STUDENTS WRITING TIME IS ALLOCATED TO: WRITING PROCESS
    • Table WHAT PERCENTAGE OF YOUR STUDENTS WRITING TIME IS ALLOCATED TO: OTHER
    • Table WHAT WOULD YOU SAY IS THE PROPER MIX OF WRITING STYLES FOR YOUR STUDENTS JOURNAL WRITING
    • Table WHAT WOULD YOU SAY IS THE PROPER MIX OF WRITING STYLES FOR YOUR STUDENTS EXPOSITORY WRITING
    • Table WHAT WOULD YOU SAY IS THE PROPER MIX OF WRITING STYLES FOR YOUR STUDENTS NARRATIVE WRITING
    • Table WHAT WOULD YOU SAY IS THE PROPER MIX OF WRITING STYLES FOR YOUR STUDENTS PERSUASIVE WRITING
    • Table HOW WOULD YOU DESCRIBE THE INSTRUCTIONAL MATERIALS YOU USE TO SUPPORT THE TEACHING OF WRITING
    • Table WHICH CORE TEXTBOOK TO HELP TEACH WRITING DO YOU USE
    • Table WHICH SUPPLEMENTAL PROGRAMS TO HELP TEACH WRITING DO YOU USE
    • Table IF YOU HAD TO DO IT OVER, WOULD YOU CHOOSE THE SAME SUPPLEMENTAL WRITING PROGRAM AGAIN
    • Table WHAT ARE THE KEY STRENGTHS OF THE SUPPLEMENTAL WRITING PROGRAMS YOU ARE FAMIILIAR WITH
    • Table WHAT ARE THE KEY WEAKNESSES OF THE SUPPLEMENTAL WRITING PROGRAMS YOU ARE FAMIILIAR WITH
    • Table DO YOU CURRENTLY USE ANY ONLINE SERVICE TO ASSIST WITH WRITING INSTRUCTION
    • Table WHEN YOU BUY WRITING INSTRUCTIONAL MATERIALS, FROM WHICH OF THE FOLLOWING PUBLISHERS DO YOU MOST PREFER TO ORDER
    • Table ABOUT HOW FREQUENTLY DO YOU TEACH SPELLING
    • Table ABOUT HOW MUCH CLASS TIME DO YOU ALLOCATE PER WEEK FOR SPELLING INSTRUCTION
    • Table WHEN YOU BUY SPELLING INSTRUCTIONAL MATERIALS, FROM WHICH OF THE FOLLOWING PUBLISHERS DO YOU MOST PREFER TO ORDER
    • Table ABOUT HOW FREQUENTLY DO YOU TEACH HANDWRITING
    • Table ABOUT HOW MUCH CLASS TIME DO YOU ALLOCATE PER WEEK FOR HANDWRITING INSTRUCTION
    • Table WHEN YOU BUY HANDWRITING INSTRUCTIONAL MATERIALS, FROM WHICH OF THE FOLLOWING PUBLISHERS DO YOU MOST PREFER TO ORDER
    • Table HOW MUCH WILL YOU PERSONALLY SPEND THIS SCHOOL YEAR FOR INSTRUCTIONAL MATERIALS IN EACH OF THE FOLLOWING CATEGORIES WRITING
    • Table HOW MUCH WILL YOU PERSONALLY SPEND THIS SCHOOL YEAR FOR INSTRUCTIONAL MATERIALS IN EACH OF THE FOLLOWING CATEGORIES SPELLING
    • Table HOW MUCH WILL YOU PERSONALLY SPEND THIS SCHOOL YEAR FOR INSTRUCTIONAL MATERIALS IN EACH OF THE FOLLOWING CATEGORIES HANDWRITING
    • Table HOW MUCH WILL YOU PERSONALLY SPEND THIS SCHOOL YEAR FOR INSTRUCTIONAL MATERIALS IN EACH OF THE FOLLOWING CATEGORIES ALL OTHER
    • Table HOW MUCH WILL YOU PERSONALLY SPEND THIS SCHOOL YEAR FOR INSTRUCTIONAL MATERIALS TOTAL EXPENDITURE
    • Table IF YOU WERE ADVISING THE PUBLISHERS REGARDING WRITING INSTRUCTIONAL MATERIALS, WHAT WOULD YOU TELL THEM REGARDING PROGRAMS ON THE MARKET
    • Table IF YOU THINK SOMETHING BETTER IS NEEDED, PLEASE DESCRIBE THE NEW PRODUCT

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