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Worldwide Yellow Pages 2007 - Pacific Rim


Attention: There is an updated edition available for this report.

In a global economy, yellow pages publishers are increasingly looking beyond the borders of their own countries to grow their businesses, and the key to making a successful business plan for international growth is to rely on solid data and informed analysis of current market dynamics in targeted countries and regions.

Through its Worldwide Yellow Pages report series, published continuously in four volumes throughout 2007 (Americas, Europe, Asia and the Pacific Rim), Simba paints a comprehensive picture of the yellow pages markets in 30 countries and provides all the facts and figures needed to accurately assess the most promising growth opportunities for publishers.

Worldwide Yellow Pages 2007: Pacific Rim contains an overview of the global yellow pages market, and provides a focus specifically on directory operations in Australia, New Zealand, Japan, Singapore and Taiwan.

The Worldwide Yellow Pages report series provides first-hand access to the statistics and analysis that determine market strength:

  • The state of the yellow pages and directory publishing markets in 30 countries worldwide, including number of books, circulation, revenue and market share
  • Detailed descriptions of the business operations of leading players in each country
  • Directory revenue compared to population, GDP, and number of telephone lines by country
  • 2-year revenue/market share growth projections
  • Yellow pages ad spending compared to overall ad spending by country
  • Company profiles for major yellow pages publishers in each country


  • Methodology
  • Executive Summary
  • Worldwide Yellow Pages Market Overview
    • Introduction
      • Table Directory Revenue vs. Other Financial Measurements of 30 Leading Countries, 2006 (all figures in millions; U.S. $)
      • Table Directory Revenue by Country, 2005 vs. 2006 (in millions of U.S. $)
    • Exchange Rates
    • The World Market for Telephone Directory Advertising
      • Table Worldwide Yellow Pages Revenue Growth, 2005-2006 (in millions of U.S. $)
      • Table Telephone Directory Revenue in 30 Leading Countries, 2006 (in billions of U.S. $)
      • Table Yellow Pages Revenue Market Share, 30 Leading Countries, 2006 (in millions of U.S. $)
    • Telephone Directory Revenue per Capita
      • Table Telephone Directory Revenue per Capita, 30 Leading Countries, 2006 (in U.S. $)
    • Telephone Directory Revenue as a Percentage of GDP
    • Telephone Directory Revenue in Relation to the Telephone Industry
    • Telephone Directory Revenue in Relation to the Cell Phone Industry
      • Table Telephone Directory Revenue as a Percentage of GDP, 30 Leading Countries, 2006
      • Table Telephone Directory Revenue per Access Line, 30 Leading Countries, 2006 (in U.S. $)
      • Table Telephone Directory Revenue per Cell Phone, 30 Leading Countries, 2006 (in U.S. $)
    • Telephone Directory Advertising in Relation to All Advertising
    • Telephone Directory Advertising Growth
      • Table Telephone Directory Revenue as a Percentage of Overall Ad Spending, 2006
      • Table Telephone Directory Revenue Growth Rates, 2006
      • Table Telephone Directory Revenue Growth Rates, 2007P
      • Table Telephone Directory Revenue Growth Rates, 2008P
      • Table Worldwide Yellow Pages Revenue, 2006-2008P (in millions of U.S. $)
  • Pacific Rim Region Overview
    • Introduction
      • Table Directory Revenue in the Pacific Rim, 2005-2007P (in millions of U.S. $)
      • Table Pacific Rim Region Market Overview, 2006 (all figures in millions, except population; U.S. $)
    • Exchange Rates
    • Telephone Directory Revenue per Capita
    • Telephone Directory Advertising in Relation to All Advertising
      • Table The Advertising Industry in the Pacific Rim, 2006 (in millions of U.S. $)
  • Australia
    • Introduction: The Telephone Directory Market in Australia
      • Table Telephone Directory Market in Relation to the Economy, 2006
      • Table Directory Market in Australia, Fiscal 2003-2007 (in millions of A$)
    • Telephone Directory Market in Relation to the Telephone Industry
    • Telephone Directory Market in Relation to the Advertising Industry
      • Table Telephone Directory Publishing in Australia, Fiscal 2005-2007
    • Directory Publishing in Australia
      • Table Directory Publishing in Relation to the Telephone Industry, 2006
      • Table Growth in Telephone Industry in Australia, 2005-2006
    • Summary and Conclusions
      • Table The Advertising Industry in Australia, 2005-2006 (millions of A$)
    • Profile of the Leading Yellow Pages Publisher in Australia
      • Telstra Corp.
        • Table At a Glance: Sensis
  • Japan
    • Introduction: The Telephone Directory Market in Japan
      • Table Telephone Directory Market in Relation to the Economy, 2006
    • Telephone Directory Market in Relation to the Telephone Industry
      • Table Directory Market in Japan, 2003-2007P (in billions of yen)
    • Telephone Directory Market in Relation to the Advertising Industry
    • Directory Publishing in Japan
      • Table Telephone Directory Publishing in Japan, 2004-2006
      • Table Directory Publishing in Relation to the Telephone Industry, 2006
      • Table Growth in Telephone Industry in Japan, 2005-2006
    • Summary and Conclusions
      • Table The Advertising Industry in Japan, 2005-2006 (millions of yen)
    • Profiles of the Leading Yellow Pages Publishers in Japan
      • Japan Yellow Pages
        • Table At a Glance: Japan Yellow Pages
      • Nippon Group
        • Table At a Glance: NTT Directory Services
  • New Zealand
    • Introduction: The Telephone Directory Market in New Zealand
      • Table Telephone Directory Market in Relation to the Economy, 2006
      • Table Directory Market in New Zealand, 2003-2007P (in millions of NZ$)
    • Telephone Directory Market in Relation to the Telephone Industry
      • Table Telephone Directory Publishing in New Zealand, 2004-2006
      • Table Directory Publishing in Relation to the Telephone Industry, 2006
      • Table Growth in Telephone Industry in New Zealand, 2005-2006
      • Table The Advertising Industry in New Zealand, 2005-2006 (millions of NZ$)
    • Telephone Directory Market in Relation to the Advertising Industry
    • Directory Publishing in New Zealand
    • Summary and Conclusions
    • Profile of the Leading Yellow Pages Publisher in New Zealand
      • Yellow Pages Group
        • Table At a Glance: Yellow Pages Group
  • Singapore
    • Introduction: The Telephone Directory Market in Singapore
      • Table Telephone Directory Market in Relation to the Economy, 2006
    • Telephone Directory Market in Relation to the Telephone Industry
      • Table Directory Market in Singapore, 2003-2007P (in millions of S$)
    • Telephone Directory Market in Relation to the Advertising Industry
      • Table Telephone Directory Publishing in Singapore, 2004-2006
    • Directory Publishing in Singapore
      • Table Directory Publishing in Relation to the Telephone Industry, 2006
      • Table Growth in Telephone Industry in Singapore, 2005-2006 (in millions of S$)
      • Table The Advertising Industry in Singapore, 2005-2006 (in millions of S$)
    • Summary and Conclusions
    • Profile of the Leading Yellow Pages Publisher in Singapore
      • Yellow Pages Singapore
        • Table At a Glance: Yellow Pages Singapore
  • Taiwan
    • Introduction: The Telephone Directory Market in Taiwan
      • Table Telephone Directory Market in Relation to the Economy, 2006
    • Telephone Directory Market in Relation to the Telephone Industry
      • Table Directory Market in Taiwan, 2003- 2007P (in millions of T$)
      • Table Telephone Directory Publishing in Taiwan, 2004-2006
    • Telephone Directory Market in Relation to the Advertising Industry
      • Table Directory Publishing in Relation to the Telephone Industry, 2006
      • Table Growth in Telephone Industry in Taiwan, 2005-2006 (in millions of T$)
    • Directory Publishing in Taiwan
      • Table The Advertising Industry in Taiwan, 2005-2006 (millions of T$)
    • Summary and Conclusions
    • Profile of the Leading Yellow Pages Publisher in Taiwan
      • Chunghwa Telecom
        • Table At a Glance: Data Communications Business Group

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