Market Research Logo

Worldwide Yellow Pages Overview & North America Regional Segment


Attention: There is an updated edition available for this report.

Simba’s Worldwide Yellow Pages: 2006-2007 Overview is your guide to the global directory publishing industry, covering all eight major global regions. Simply put, it is the most comprehensive research available on the business of Yellow Pages and Internet Directory publishing worldwide.

Worldwide Yellow Pages: 2006-2007 Overview looks at 27 countries in order to provide a perspective on global Yellow Pages and Internet Directory trends.

Topics covered include:

  • Introduction: The Telephone Directory Market
  • Telephone Directory Market in Relation to the Telephone Industry
  • Telephone Directory Market in Relation to the Advertising Industry
  • Directory Publishing
  • Internet Directories
  • Suppliers to the Directory Market
  • Summary and Conclusions
  • Profiles of Leading Publishers Directory Publishers

    Simba’s Worldwide Yellow Pages: 2006-2007 Overview is the undisputed resource for market level information, including growth rates, forecast, as well as company level information, including revenues, key executives, key development 2000-2005.

    Each regional volume includes:

  • Size comparison to the entire telecommunications segment
  • Telephone revenues by region/country - per capita and GDP
  • Statistics on directory advertising in relation to local economic factors
  • Directory revenue forecasts for the next three years
  • Data on directory advertising versus other media
  • Key contact information on each publisher, including key personnel with e-mail



  • TABLE OF CONTENTS
    Overview

    Executive Summary

    Chapter 1: Overview of the Worldwide Yellow Pages Market
    Introduction
    Exchange Rates
    The World Market for Telephone Directory Advertising
    Telephone Directory Revenue Per Capita
    Telephone Directory Revenue as a Percentage of GDP
    Telephone Directory Revenue in Relation to the Telephone Industry
    Telephone Directory Advertising in Relation to All Advertising
    Telephone Directory Advertising Growth

    Table 1.1: Directory Revenue vs. Other Financial Measures of 27 Leading Nations, 2004
    Table 1.2: Worldwide Yellow Pages Revenue Growth, 2003-2004
    Table 1.3: Telephone Directory Revenue in 27 Leading Nations, 2004
    Table 1.4: Market Share, Worldwide Telephone Directory Market, by Country, 2004
    Table 1.5: Market Share Breakdown, Worldwide Telephone Directory Publishing Market, 2004
    Table 1.6: Telephone Directory Revenue Per Capita, 27 Leading Nations, 2004
    Table 1.7: Telephone Directory Revenue as a Percentage of GDP, 27 Leading Nations, 2004
    Table 1.8: Telephone Directory Revenue Per Access Line, 27 Leading Nations, 2004
    Table 1.9: Telephone Directory Revenue as a Percentage of Overall Ad Spending, 2004
    Table 1.10: Telephone Directory Revenue Growth Rates, 2004
    Table 1.11: Telephone Directory Revenue Growth Rates, 2005 Projected
    Table 1.12: Telephone Directory Revenue Growth Rates, 2006 Projected

    Chapter 2: Worldwide Yellow Pages Market: Regional Overviews
    The Telephone Directory Market in North America
    The Telephone Directory Market in South America
    The Telephone Directory Market in Eastern Europe
    The Telephone Directory Market in Central Europe
    The Telephone Directory Market in Western Europe
    The Telephone Directory Market in Scandinavia
    The Telephone Directory Market in Asia
    The Telephone Directory Market in the Pacific Rim

    Table 2.1: Directory Revenue, North America, 2004 vs. 2003
    Table 2.2: Breakdown of Directory Revenue, North America, 2004
    Table 2.3: North America Market Overview, 2004
    Table 2.4: Directory Revenue, North America vs. Rest of World, 2004
    Table 2.5: Directory Revenue, Selected Countries, South America, 2004 vs. 2003
    Table 2.6: Breakdown of Directory Revenue, Selected Countries, South America, 2004
    Table 2.7: South America Market Overview, Selected Countries, 2004
    Table 2.8: Directory Revenue, Selected Countries South America, 2004
    Table 2.9: Directory Revenue, Selected Countries, Eastern Europe, 2004 vs. 2003
    Table 2.10: Breakdown of Directory Revenue, Selected Countries,Eastern Europe, 2004
    Table 2.11: Eastern Europe Market Overview, Selected Countries, 2004
    Table 2.12: Directory Revenue, Eastern Europe, Selected Countries vs. Rest of World, 2004
    Table 2.13: Directory Revenue, Central Europe, 2004 vs. 2003
    Table 2.14: Breakdown of Directory Revenue, Central Europe, 2004
    Table 2.15: Central Europe Market Overview, 2004
    Table 2.16: Directory Revenue, Central Europe vs. Rest of World, 2004
    Table 2.17: Directory Revenue, Western Europe, 2004 vs. 2003
    Table 2.18: Breakdown of Directory Revenue, Western Europe, 2004
    Table 2.19: Western Europe Market Overview, 2004
    Table 2.20: Directory Revenue, Western Europe vs. Rest of World, 2004
    Table 2.21: Directory Revenue, Scandinavia, 2004 vs. 2003
    Table 2.22: Breakdown of Directory Revenue, Scandinavia, 2004
    Table 2.23: Scandinavia Market Overview, 2004
    Table 2.24: Directory Revenue, Scandinavia vs. Rest of World, 2004
    Table 2.25: Directory Revenue, Asia, 2004 vs. 2003
    Table 2.26: Breakdown of Directory Revenue, Asia, 2004
    Table 2.27: Asia Market Overview, 2004
    Table 2.28: Directory Revenue, Asia vs. Rest of World, 2004
    Table 2.29: Directory Revenue, Pacific Rim, 2004 vs. 2003
    Table 2.30: Breakdown of Directory Revenue, Pacific Rim, 2004
    Table 2.31: Pacific Rim Market Overview, 2004
    Table 2.32: Directory Revenue, Pacific Rim vs. Rest of World, 2004
    TABLE OF CONTENTS
    North America Volume


    Executive Summary

    Chapter 1: Region Overview
    Introduction: The Telephone Directory Market in North America
    Exchange Rates
    Telephone Directory Revenue Per Capita
    Telephone Directory Advertising in Relation to All Advertising

    Table 1.1: Directory Revenue in North America, 2004 vs. 2003
    Table 1.2: Breakdown of Directory Revenue, North America, 2004
    Table 1.3: North American Market Overview, 2004
    Table 1.4: Directory Revenue, North America vs. Rest of World, 2004
    Table 1.5: The Advertising Industry in North America, 2004

    Chapter 2: Canada
    Introduction: The Telephone Directory Market in Canada
    Telephone Directory Market in Relation to the Telephone Industry
    Telephone Directory Market in Relation to the Advertising Industry
    Directory Publishing in Canada
    Yellow Pages Group
    Aliant
    Manitoba Telecom Services
    SaskTel
    Internet Directories
    Summary and Conclusions
    Profiles of Leading Publishers in Canada
    Aliant
    Manitoba Telecom Services
    SaskTel
    Yellow Pages Group

    Table 2.1: Telephone Directory Market in Relation to the Economy, 2004
    Table 2.2: Directory Market Revenue Growth, Canada, 2000-2004,
    Projected 2005-2006
    Table 2.3: Telephone Directory Publishing in Canada, 2004-2006P
    Table 2.4: Directory Publishing in Relation to the Telephone Industry, 2004
    Table 2.5: Growth in Canada's Telephone Industry, 2002-2004
    Table 2.6: The Advertising Industry in Canada, 2002-2004
    Table 2.7: Telephone Directory Publishers in Canada, 2005

    Chapter 3: Mexico
    Introduction: The Telephone Directory Market in Mexico
    Telephone Directory Market in Relation to the Telephone Industry
    Telephone Directory Market in Relation to the Advertising Industry
    Directory Publishing in Mexico
    Internet Directories
    Suppliers to the Directory Market in Mexico
    Summary and Conclusions
    Profile of the Leading Publisher in Mexico
    Telefonos de Mexico S.A. (TelMex)

    Table 3.1: Telephone Directory Market in Relation to the Economy, 2004
    Table 3.2: Directory Market Revenue Growth, Mexico, 2000-2004, Projected 2005-2006
    Table 3.3: Telephone Directory Publishing in Mexico, 2002-2004
    Table 3.4: Directory Publishing in Relation to the Telephone Industry, 2004
    Table 3.5: Growth in Mexico's Telephone Industry, 2002-2004
    Table 3.6: The Advertising Industry in Mexico, 2002-2004

    Chapter 4: United States
    Introduction: The Telephone Directory Market in the United States
    Telephone Directory Market in Relation to the Telephone Industry
    Telephone Directory Market in Relation to the Advertising Industry
    Directory Publishing in the United States
    SBC Yellow Pages
    Verizon Information Services
    BellSouth Advertising & Publishing
    Dex Media
    Alltel Publishing
    CBD Media
    R.H. Donnelley Publishing & Advertising
    TransWestern Publishing
    Yellow Book USA
    Internet Directories
    Suppliers to the Directory Market in the United States
    Summary and Conclusions
    Profiles of Leading Publishers in the United States
    Alltel Corp.
    BellSouth Corp.
    CBD Media
    Dex Media Inc.
    R.H. Donnelley
    SBC Communications
    Verizon Communications
    Yellow Book USA

    Table 4.1: Telephone Directory Market in Relation to the Economy, 2004
    Table 4.2: Directory Market Revenue Growth, United States, 2002-2004, Projected 2005-2006
    Table 4.3: Telephone Directory Publishing in the United States, 2002-2004
    Table 4.4: Directory Publishing in Relation to the Telephone Industry
    Table 4.5: Growth in the United States Telephone Industry, 2002-2004
    Table 4.6: The Advertising Industry in the United States, 2002-2004
    Table 4.7: Telephone Directory Publishers in the United States, 2004

    Download our eBook: How to Succeed Using Market Research

    Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

    Download eBook

    Share this report