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Worldwide Yellow Pages 2007: Asia


Attention: There is an updated edition available for this report.

  • Methodology
  • Executive Summary
  • Worldwide Yellow Pages Market Overview
    • Introduction
      • Table Directory Revenue vs. Other Financial Measurements of 30 Leading Countries, 2006 (all figures in millions; U.S. $)
      • Table Directory Revenue by Country, 2005 vs. 2006 (in millions of U.S. $)
    • Exchange Rates
    • The World Market for Telephone Directory Advertising
      • Table Worldwide Yellow Pages Revenue Growth, 2005-2006 (in millions of U.S. $)
      • Table Telephone Directory Revenue in 30 Leading Countries, 2006 (in billions of U.S. $)
      • Table Yellow Pages Revenue Market Share, 30 Leading Countries, 2006 (in millions of U.S. $)
    • Telephone Directory Revenue per Capita
      • Table Telephone Directory Revenue per Capita, 30 Leading Countries, 2006 (in U.S. $)
    • Telephone Directory Revenue as a Percentage of GDP
    • Telephone Directory Revenue in Relation to the Telephone Industry
    • Telephone Directory Revenue in Relation to the Cell Phone Industry
      • Table Telephone Directory Revenue as a Percentage of GDP, 30 Leading Countries, 2006
      • Table Telephone Directory Revenue per Access Line, 30 Leading Countries, 2006 (in U.S. $)
      • Table Telephone Directory Revenue per Cell Phone, 30 Leading Countries, 2006 (in U.S. $)
    • Telephone Directory Advertising in Relation to All Advertising
    • Telephone Directory Advertising Growth
      • Table Telephone Directory Revenue as a Percentage of Overall Ad Spending, 2006
      • Table Telephone Directory Revenue Growth Rates, 2006
      • Table Telephone Directory Revenue Growth Rates, 2007P
      • Table Telephone Directory Revenue Growth Rates, 2008P
      • Table Worldwide Yellow Pages Revenue, 2006-2008P (in U.S. $ millions)
  • Asia Region Overview
    • Introduction
      • Table Directory Revenue in Asia, 2005-2007P (in millions of U.S. $)
      • Table Asia Region Market Overview, 2006 (All figures in millions, except population; U.S. $)
    • Exchange Rates
    • Telephone Directory Revenue per Capita
    • Telephone Directory Advertising in Relation to All Advertising
      • Table The Advertising Industry in Asia, 2006 (in millions of U.S. $)
  • China
    • Introduction: The Telephone Directory Market in China
      • Table Telephone Directory Market in Relation to the Economy, 2006
    • Telephone Directory Market in Relation to the Telephone Industry
    • Telephone Directory Market in Relation to the Advertising Industry
      • Table Directory Market in China, 2003-2007P (in millions of CNY)
    • Directory Publishing in China
      • China Telecom Yellow Pages
        • Table Telephone Directory Publishing in China, 2005-2006
      • ChinaBIG
        • Table Directory Publishing in Relation to the Telephone Industry, 2006
        • Table Growth in Telephone Industry in China, 2005-2006
    • Summary and Conclusions
      • Table The Advertising Industry in China, 2005-2006 (millions of CYN)
    • Profiles of Leading Yellow Pages Publishers in China
      • ChinaBIG
        • Table At a Glance: ChinaBIG
      • Shanghai Yellow Pages Advertising
        • Table At a Glance: Shanghai Yellow Pages
  • Hong Kong
    • Introduction: The Telephone Directory Market in Hong Kong
      • Table Telephone Directory Market in Relation to the Economy, 2006
    • Telephone Directory Market in Relation to the Telephone Industry
    • Telephone Directory Market in Relation to the Advertising Industry
      • Table Directory Market in Hong Kong, 2003-2007P (in millions of HK $)
      • Table Telephone Directory Publishing in Hong Kong, 2005-2006
      • Table Directory Publishing in Relation to the Telephone Industry, 2006
    • Directory Publishing in Hong Kong
      • Table Growth in Telephone Industry in Hong Kong, 2005-2006 (in millions of HK $)
      • Table The Advertising Industry in Hong Kong, 2005-2006 (millions of HK $)
    • Summary and Conclusions
    • Profile of Leading Yellow Pages Publisher in Hong Kong
      • Telecom Directories
        • Table At a Glance: Telecom Directories Ltd.
  • India
    • Introduction: The Telephone Directory Market in India
      • Table Telephone Directory Market in Relation to the Economy, 2006
    • Telephone Directory Market in Relation to the Telephone Industry
      • Table Directory Market in India, 2003-2007P (in Rs crore)
    • Telephone Directory Market in Relation to the Advertising Industry
      • Table Telephone Directory Publishing in India, 2005-2006
      • Table Directory Publishing in Relation to the Telephone Industry, 2006
    • Directory Publishing in India
      • Table Growth in Telephone Industry in India, 2005-2006 (in Rs crore)
      • Table The Advertising Industry in India, 2005-2006 (millions of rupees)
    • Summary and Conclusions
    • Profiles of Leading Yellow Pages Publishers in India
      • Getit Infoservices
        • Table At a Glance: Getit Infoservices
      • Infomedia India
        • Table At a Glance: Infomedia India
  • South Korea
    • Introduction: The Telephone Directory Market in South Korea
      • Table Telephone Directory Market in Relation to the Economy, 2006
    • Telephone Directory Market in Relation to the Telephone Industry
      • Table Directory Market in South Korea, 2003-2007P (in billions of KW)
    • Telephone Directory Market in Relation to the Advertising Industry
      • Table Telephone Directory Publishing in South Korea, 2005-2006
      • Table Directory Publishing in Relation to the Telephone Industry, 2006
      • Table Growth in Telephone Industry in South Korea, 2005-2006 (in billions of Korean won)
      • Table The Advertising Industry in South Korea, 2005-2006 (millions of KW)
    • Directory Publishing in South Korea
    • Summary and Conclusions
    • Profile of the Leading Yellow Pages Publisher in South Korea
      • Korea Telephone Directory Co.
        • Table At a Glance: Korea Telephone Directory Co.

In a global economy, yellow pages publishers are increasingly looking beyond the borders of their own countries to grow their businesses, and the key to making a successful business plan for international growth is to rely on solid data and informed analysis of current market dynamics in targeted countries and regions.

Through its Worldwide Yellow Pages report series, published continuously in four volumes throughout 2007 (Americas, Europe, Asia and the Pacific Rim), Simba paints a comprehensive picture of the yellow pages markets in 30 countries and provides all the facts and figures needed to accurately assess the most promising growth opportunities for publishers.

Worldwide Yellow Pages 2007: Asia contains an overview of the global yellow pages market, and provides a focus specifically on directory operations in China, Hong Kong, India and South Korea.

The Worldwide Yellow Pages report series provides first-hand access to the statistics and analysis that determine market strength:

  • The state of the yellow pages and directory publishing markets in 30 countries worldwide, including number of books, circulation, revenue and market share
  • Detailed descriptions of the business operations of leading players in each country
  • Directory revenue compared to population, GDP, and number of telephone lines by country
  • 2-year revenue/market share growth projections
  • Yellow pages ad spending compared to overall ad spending by country
  • Company profiles for major yellow pages publishers in each country


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