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Trade E-Book Publishing 2013

Since 2009, Simba Information has presented its groundbreaking Trade E-Book Publishing series, and for Trade E-Book Publishing 2013 Simba continues its tradition of providing independent research and vital analysis about this fast-changing market continues. 

Through a nationally representative survey of U.S. adults administered multiple times per year, Simba establishes the history of e-books and e-readers and makes projections on the future of both. Trends on e-books read, bought and acquired for free are showcased along with demographic intelligence about the e-book consumer—including gender, age, household income, education level and more. Unlike other research sources, Trade E-Book Publishing precisely measures the commitment consumers have to digital content by making the distinction between those who merely read and those who buy before drilling down for further analysis. Data on e-book prices is again included, and in this edition is augmented by compelling figures revealing how much consumers have actually spent on e-books in the past year. 

Simba, which has a long history in e-books, puts context in the market by revealing what percentage of U.S. adults buy print books as well as e-books, and for the first time Simba asks the most recent sample whether childrens/YA e-books have been purchased in the past year. Additionally, the report offers critical psychographic analysis of e-book users. 

The highly sought after hardware data has also become even more valuable in this edition thanks to new trend information on some of the most popular e-book hardware lines like the iPad, Kindle and Nook devices - and reveals some surprising data on what proportion of iPad owners do not read e-books.

With over 65 charts, Trade E-Book Publishing 2013 is the resource for anyone who wants to understand how the e-book market and the consumers within really function. Grab your copy today!


  • Methodology
  • Executive Summary
  • "Short of Expectations"
    • Introduction
      • Do You Read E-Books: Yes or No
        • Table E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months
      • The Scale of the Market
        • Table Paperback Book Consumption vs. E-Books 2012
        • Table U.S. Trade Book and Electronic Book Net Sales, January 2011-November 2012
  • Trends & User Demographics in the E-Book Marketplace
    • Introduction
    • E-Book Consumers vs. Print Book Consumers-and Where They Overlap
      • Table Overview of Book Purchasing Population (U.S. Adults) Consumer Trends
      • Table Number of E-Books Read in Past 12 Months (2008-2012)
      • Table Number of E-Books Read in Past 12 Months February 2010 - February 2013
      • Table Paperback Book Reading Habits (All Adults & E-Book Users) 2012
      • Table Hardcover Book Reading Habits (All Adults & E-Book Users) 2012
      • Table Paperback Book Buying Habits (All Adults & E-Book Users) 2012
      • Table Hardcover Book Buying Habits (All Adults & E-Book Users) 2012
    • Heavy Spenders of E-Books Slipped in 2012
      • Table Amount of Money Spent on E-Books in Last 12 Months
    • Free E-Books Being Mostly Consumed By Low Spenders
      • Table Number of Free E-Books Acquired in Past 12 Months February 2010 - February 2012
      • Table Number of E-Books Bought in Past 12 Months February 2010 - February 2013
    • E-Book Buying Habits and the Now-Endangered `Post-Holiday Pattern'
    • Library Use With E-Books Continues as Print Books Hold On
      • Table Sources of Free E-Books 2011-2012
    • Cost of E-Books Still Ranges While Bestsellers Command Higher Prices
      • Table Overview of Book Buying Population (U.S. Adults): Price Sensitivity Among All Adults, Book Buyers, E-Book and Kindle Users (all numbers in 000)
      • Table Average Price, Amazon Kindle Top 100 Bestsellers, 2010-2012
    • Cannibalization of Print Books by E-Books Feeding Market Dysfunction
      • Table Overview of Book Purchasing Population (U.S. Adults): Hardcover's Two-Year Slide (Number of adults in thousands)
    • Digital Rights Management, `Walled Garden' Controversy Continues
    • The Demographics of the Electronic Book Buyer
      • Gender
        • Table E-Book Demographics by Gender
      • Age Group
      • Marital Status
        • Table E-Book Demographics by Age Group
        • Table E-Book Demographics by Marital Status
      • Children in Household
      • Employment Status
        • Table E-Book Demographics by Children in Household
      • Educational Attainment
        • Table E-Book Demographics by Employment Status
        • Table E-Book Demographics by Educational Attainment
      • Race/Ethnicity
      • Urban vs. Suburban Locale
        • Table E-Book Demographics by Race/Ethnicity
        • Table E-Book Demographics by Urban vs. Suburban/Rural Locale
        • Table E-Book Demographics by Region
      • Region
        • Table E-Book Demographics by Household Income Bracket
      • By Household Income Bracket
    • E-Books and the Children's/YA Segment
      • Table Print and Digital Children's Book Purchases (2012-2013)
      • Table Opinions on Children, Reading and Technology (2012)
      • Table Reasons for Buying a Print/Digital Children's/YA Book in Last 12 Months (2012-2013)
  • Overview of E-book Users: Psychographic Details
    • Table Overview of Book Purchasing Population General Attitudes: Any Agree (in 000)
    • Table Overview of Book Purchasing Population Psychographic Scale: Health and Image Leader (in 000)
    • E-Book User's Involvement With Social Media
      • Table Overview of Book Purchasing Population: E-book User Involvement With Social Media: Any Agree (in 000)
      • Table Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement (in 000)
    • E-book Users' Involvement with Other Media
      • E-book Users and The Internet
        • Table Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement (in 000)
        • Table Overview of Book Purchasing Population Internet Life: Any Agree (in 000)
        • Table Overview of Book Purchasing Population Psychographic Scale: Internet Activity (in 000)
        • Table Overview of Book Purchasing Population Psychographic Scale: Internet Activity: News Seeking (in 000)
        • Table Overview of Book Purchasing Population Psychographic Scale: Research/Information Gathering (in 000)
        • Table Overview of Book Purchasing Population High Tech: Any Agree (in 000)
      • E-book Users and High Tech
      • E-book Users and Cell Phones
        • Table Overview of Book Purchasing Population Psychographic Scale: Early Adopter (in 000)
        • Table Overview of Book Purchasing Population Psychographic Scale: Tech Shy (in 000)
        • Table Overview of Book Purchasing Population Cell Phones: Attitudes & Opinions: Any Agree (in 000)
        • Table Overview of Book Purchasing Population Psychographic Scale: Traditional Mobile Use (in 000)
        • Table Overview of Book Purchasing Population Psychographic Scale: Focus on Mobile Features (in 000)
      • Shopping and Consumer Behavior
        • Table Overview of Book Purchasing Population Shopping Behavior: Any Agree (in 000)
      • E-book Users and Receptivity to Advertising
        • Table Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree (in 000)
        • Table Overview of Book Purchasing Population Advertising: Any Agree (in 000)
        • Table Overview of Book Purchasing Population Psychographic Scale: Advertising Receptivity(in 000)
        • Table Overview of Book Purchasing Population Psychographic Scale: Advertising Negativity (in 000)
        • Table Overview of Book Purchasing Population Video Advertisements Noticed in the Past 30 Days (in 000)
      • E-book Users, Automobiles and Travel
        • Table Overview of Book Purchasing Population Non-Video Advertisements Noticed in the Past 30 Days (in 000)
        • Table Overview of Book Purchasing Population Opinions About Automobiles: Any Agree (in 000)
        • Table Overview of Book Purchasing Population Travel: Any Agree (in 000)
        • Table Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago (in 000)
      • Looking Ahead
        • Table Overview of Book Purchasing Population Psychographic Scale: Financially Better/Worse for Next 12 Months (in 000)
        • Table Overview of Book Purchasing Population Psychographic Scale: Outlook On American Economy (in 000)
  • Tablets, E-Readers, Phones: Trends for E-Book Hardware
    • Introduction
    • The Evolution of E-Book Formats
    • The Hardware
      • The Personal Computer
        • Table PC User Trends (E-Books) February 2010 - February 2013
      • Mobile Phone or PDA
        • Table Mobile Phone User Trends (E-Books) February 2010 - February 2013
      • Apple's iPhone and iPod Touch
      • Apple's iPad and Other Tablets
        • Table iPad Ownership Trends September 2010 - February 2013
        • Table iPad User Trends (E-Books) June 2010 - February 2013
      • Dedicated Reading Devices
        • Table Sony Device User Trends (E-Books) June 2010 - February 2013
        • Table Amazon Kindle User Trends February 2010 - February 2013
        • Table Barnes & Noble Nook User Trends June 2010 - February 2013
        • Table Select Current U.S. E-Book Reading Devices, by Launch Date
        • Table E-Book Hardware Use Trends February 2011 - February 2013
    • The Future of Dedicated Devices
    • The Most Popular Devices Today (and Tomorrow)
      • Table Devices Used to Read E-Books, 2008
      • Table Devices Used to Read E-Books, 2009
      • Table Devices Used to Read E-Books, 2010
      • Table Devices Used to Read E-Books, 2011
      • Table Devices Used to Read E-Books, 2012
      • Table Projected Devices To Be Used To Consume E-Books (2013-2014)
  • Recommendations and Forecasts
    • Forecasts
      • Table Percentage of U.S. Adults Who Will Buy Print and Digital Books (2013 - 2015 Projections)
    • Recommendations
      • Table Devices Used to Read E-Books: 2013 - 2015 Projections

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