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K-12 Technology Tools & Trends 2009


Attention: There is an updated edition available for this report.

Simba Information’s K-12 Technology Tools and Trends 2009 report provides crucial business intelligence on the use and future growth of technology in U.S. schools from popular devices to organizational tools and networking applications.

With increased demand for individualized student learning, and the recognized need to continue initiatives to raise student achievement and keep U.S. students competitive in the 21st century global economy, expectations are for growth in the use of technology in schools, fueled by support from a new administration in Washington, D.C.

Specifically for this new report, Simba Information teamed up with leading education market research firm Market Data Retrieval to conduct a survey of district and school technology coordinators and curriculum directors on their technology needs and purchasing plans in the next five years. The results of the survey are bolstered by the in-depth interviews, case studies and the insight of Simba Information analysts to examine current impacts of technology and what educators envision as the next wave of technology to hit K-12 classrooms.

Topics include:

  • Trends in school preference and use of various computing devices from desktops to cell phones and MP3 players;
  • Penetration of electronic/interactive whiteboards;
  • Demand for instructional management systems;
  • Expectations for classroom use of Web 2.0 applications;
  • Impact of technology use on curriculum content, including e-textbooks, assessment and video.

Presenting findings from K-12 Technology Tools & Trends 2009, Simba senior analyst Kathy Mickey spoke at the MDR-hosted webinar K-12 Technology: The Latest Usage & Buying Trends.

In the challenging economic climate in the school market, the K-12 Technology Tools and Trends 2009 report is an essential market intelligence tool more critical than ever for publishers and editors, technology hardware and software developers, as well as marketing, business development and investment professionals.

Survey topics examine current and projected use of instructional devices: desktop computer, laptops/notebook computers, tablets, electronic whiteboards, handheld computing devices, cell phones and MP3 players.

Also, organizational tools: learning management systems, instructional management systems, course management systems, portals and distance learning courses. And, networking and Web 2.0 applications for professional development and classroom instruction.


STAMFORD, CT—June 1, 2009—Economic stimulus funding and a larger discretionary budget for the U.S. Department of Education are creating a fertile environment for the growth of technology use in K-12 schools, according to K-12 Technology Tools and Trends 2009, a recent report from Simba Information. On June 9, join Simba senior analyst Kathy Mickey and MDR’s Kathleen Brantley as they provide findings from the report as well as a recent survey conducted by MDR on the current use and future growth of technology in our schools, including digital whiteboards, digital content and e-books.

“One of the strongest trends in the K-12 education market is that schools are setting academic goals and then looking for technology devices, services and content that will help them fulfill their goals,” said Mickey. “The joint MDR survey and Simba report K-12 Technology Tools and Trends 2009—and the June 9 webinar—are designed to help providers and publishers navigate the markets as schools and districts build their plans and make their choices.”

K-12 Technology: The Latest Usage and Buying Trends, hosted by MDR, will also feature Ed Zaiontz, executive director of Information Services for the Round Rock (TX) Independent School District, who will discuss how technology is being used in his school district.

About Simba Information: Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts.

About MDR: Market Data Retrieval (MDR), a D&B Company, is the market’s first choice for direct sales and marketing solutions, powered by the most complete, current, and accurate education databases available in the industry.

As the leading U.S. provider of marketing information and services for the K-12, higher education, library, early childhood, and related education markets, MDR can provide direct mail lists, email contacts and deployment, sales contact and lead solutions, and market research and analysis.

  • Methodology
  • Executive Summary
  • Introduction
    • Expanding Tool Choice for Instruction and Learning
    • Technology Opportunities Are Also Challenges
      • Table Computer Use by Teachers
      • Access Remains a Problem
    • Student Is the Ultimate Customer
      • Table Student Engagement
    • Funding in Flux
      • Table NCLB IID Funding to Integrate Technology in U.S. Public Schools
      • Federal Government Will Play a Broad Role
    • More Choices but Still Call for Simplicity
  • Presentation Devices & Tools
    • Introduction
      • Table Educators Indicate Technologies Currently Used for Instruction
      • Table Tech Leaders Pick Most Useful Classroom Tools
    • Wireless Fueling `Immersion' School
      • Table Educators Rate Presentation Technologies on Positive or Negative Potential for Impacting Student Performance
    • Move to One-to-One Difficult for Some
    • Security Worries Amid Questions of Control and Access
    • The Netbook Market Is Growing
      • Table Lake Forest Country Day School At a Glance
      • Matching Minis to School,Student Needs
    • Whiteboards Lead the Way
      • Whiteboards Not Used to Fullest Potential
      • Training on Whiteboards Is Key
      • Public Attention Solidifies Whiteboard Popularity
      • Rapid Changes in Whiteboard Technology
    • SMART Technologies Adds SMART Table
    • Cell Phones Ring at the School Door
      • Cell Phone Use Grows
        • Table Cell Phones Have Potential as Instructional Tools
      • Cell Phones Distrusted
      • Smartphones Offer Advanced Capabilities Often with PC-Like Functionality
      • Handheld Market Evolves
    • Slates Look for Their Own Niche
    • Alphasmart Among the First
    • Engagement, Mastery and Remediation with Clickers
      • Dukane Goes Straight to Enterprise Level
      • Califone Entered Clicker Market in 2008
      • Combining Clickers with Other Tools
    • Projectors and Document Cameras Go Digital
    • USB Bracelets Provide More Portability
    • Portable Media Players Made for Schools
    • MIT Pursues E-Reader Advances
    • Some See Market for Simplifying
  • Organizational Tools
    • Introduction
    • Creating Virtual Learning Environments
      • Table Organizational Tools Educators Would Like to Implement or Implement More Extensively
    • Accountability Fuels Growth
    • Hybridization and Collaboration
    • Next Step: The Web
      • Table Sites Using Moodle Virtual Learning Environment Worldwide
    • Evolving Technology Blurs Lines
    • Leaders Build Out Products, Services
      • Table Top Five Learning Management Systems by Market Share
      • Houghton Mifflin Harcourt Offers ThinkCentral
      • Schools Combine Products to Suit Needs
    • Pearson's Perspective Looks to Answer `Now What?'
    • Portals Advance Communication, Centralize Access to Resources
      • Firms Develop Tools for Portals
    • Virtual Environments Transform Distance Learning
      • Online Learning in Early Stages for K-12
        • Table View of Online Learning by Students, Grades 3-12
      • States Support Virtual Learning
        • Table States' Distance Learning Initiatives
        • Table Alabama's First Choice Program At a Glance
      • For-Profit Colleges Enter the High School Distance Market
  • Networking and Communities
    • Introduction
      • Table Biggest Barriers to Web 2.0 Tool Use in Classrooms
    • Digital Natives Are Adept at Social Networking
    • Adding Value to 21st Century Skills
    • Helping Teachers Incorporate Social Networking Skills
      • WeAreTeachers Brings Educators to Facebook
    • Professional Development
      • Networking to Market Professional Services
    • Tapping Social Networking as an Instructional Tool
      • VLEs Offer Network Opportunities
      • Wikis Are Content-Rich
      • Blogs Are Writing and Discussion Tools
      • Concise Writing: Twitter
    • Games Engage Students
      • Gaming Attracts Researchers
      • Second Life Opens Worlds for Practice and Play
  • Impact for Content
    • Introduction
      • Table Use of Devices if More Digital Content Was Available
    • Follett Beefs Up Distribution of E-Books, Digital Content
    • Publishers, Tech Providers Form Partnerships
    • Content More Frequently Part of Package
      • Pearson's Perspective Blends Content and Assessment
      • Technology Literacy Standards Driving Interest
      • Content Potential Limited by Bandwidth Limitations
        • Table Bandwidth Lapses in Typical Class Periods
  • Outlook and Conclusions
    • Overview
      • Table Devices Expected to Be Purchased for Instructional Purposes
      • Table Organizational Tools Expected to Be Purchased for Instructional Purposes
    • Educators Prepare for New Environment
    • Companies Ready a Variety of Options
    • Partnering for Specific Solutions
    • Cost Influences Purchasing Decisions
      • Table Factors Influencing Hardware Purchasing Decisions
      • Table Factors Influencing Software Purchasing Decisions
    • Tools Will Connect Content and Assessment
    • Virtual Learning Environments Could Change Education
    • Funding Environment May Be Opportunity
      • Table Highlights of Planned Education Investment in ARR Act
    • Local Money Key for Technology Purchasing
    • Taking Stock Means Finding New Opportunities
  • Company Profiles
    • Apple Inc.
    • Blackboard Inc.
    • Dell
    • Dukane Corp.
    • Elluminate
    • Hewlett-Packard Co.
    • K12 Inc.
    • LeapFrog Enterprises Inc.
    • Pearson
    • Plato Learning
    • Promethean Inc.
    • SMART Technologies ULC
    • Tabula Digita
    • WeAreTeachers

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