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Supplemental Products: 2014 Size, Growth & Change

Supplemental Products: 2014 Size, Growth & Change

From 2002, when EMR began its tracking of the supplemental educational product market’s size and growth pattern, through 2005, this segment increased each year, averaging 5.2%year-to-year improvement. Since then it has been a roller coaster ride, with the industry reporting sales gains in 2007, 2010, and 2013, and sales declines in 2006, 2008, and 2009, and an essentially flat market in 2011 and 2012.As a result of these swings, the average market movement over the most recent six full calendar years (2008-13) has averaged -0.9%.

Fast forward to 2014, and now it appears that things are changing in a very positive direction, with reasonable prospects for the supplemental products market to return to the steady year-to-year growth pattern it recorded in the early 2000’s.

The fact that the overall market size in 2013 was $15.26 billion, an increase of 3.5% compared to 2012was good news. The fact that the consensus sales growth estimate for 2014, made by the 86 responding companies,was 6.3% is better news. And a closer inspection of this year’s survey data paints an even rosier picture than that.

 


  • EXECUTIVE SUMMARY
    • Profile Of Participating Companies
    • Estimated Total Industry Supplemental Products Sales, 2010-2013
  • INTRODUCTION
    • Definition Of "Supplemental Products Market"
    • Supplemental Products Categories Measured By EMR's 2014 Survey
    • Participants In The Supplemental Products Market Survey
  • METHOD
  • ANALYSIS OF RESULTS
    • Characteristics Of The Participating Companies
      • Table Media Used For Delivering Supplemental Products
      • Table Percentage Of Sales By Medium
      • Table Profile Of Participating Companies
    • Market Size, Structure And Growth Rate
    • Number Of Companies Currently Operating In The Supplemental Products Market
      • Table Estimated Number Of Companies In The Supplemental Products Market
    • Reported Market Size
      • Table Suppliers' Supplemental Products Sales By Sub-Group, 2012 & 2013 (Dollars in millions)
    • Sales Forecast And Confidence Level For 2014
      • Table Anticipated Sales Growth in 2014
    • Product Development Plans And Sales Of Digital Products
      • Table Product Development Plans For Digital Products (Publishers/Manufacturers)
    • Comparing "High Digital" and "Low Digital" Companies
      • Table Profile Of "High Digital" And "Low Digital" Sales Success Factors
    • Sizing The Market For Pre-K - 12 Digital Educational Resources
      • Table Comparison of 2010 Ed Tech And 2013/2014 EMR Survey Findings
      • Table Estimated Industry Sales Of Digital Educational Products: 2013
    • Market Trends Related To The Implementation Of Common Core Standards
      • Table Recording An Upswing In Buying As A Result Of Common Core?
    • Extrapolating From Reported Sales To Total Market Size
      • Supplemental Instructional Materials
        • Table Estimated Total Industry Supplemental Materials Sales, 2010-2013
    • School Consumable Supplies
      • Table Estimated Total Industry School Supplies Sales, 2010-2013
    • Hardware/Equipment/Furniture
      • Table Estimated Total Industry Hardware/Equipment/Furniture Sales, 2010-2013
    • Total Supplemental Products Market
      • Table Estimated Total Industry Supplemental Products Sales, 2010-2013
    • Supplemental Materials Growth Forecast For 2014
      • Table Respondents' Sales Growth Forecasts For Supplemental Products In 2014, 2013 And 2012
      • Table Historical Total Industry Supplemental Materials Sales Growth, 2002-2014
    • Analysis Of Sales Dollars By Channel
      • Table Supplemental Products Sales By Channel, 2010 And 2011 - 2012 SURVEY DATA (Sales in thousands of dollars)
      • Table Sales Channels Ranked By Percentage of Sales Increase From 2010 To 2011 - 2012 SURVEY DATA (Sales in thousands of dollars)
    • Analysis Of Sales Dollars By Combined Channels
      • Table Combined Channels Ranked By Percentage of Sales Increase From 2010 To 2011 2012 SURVEY DATA (Sales in thousands of dollars)
    • Analysis Of Supplemental Sales By Subject Area
      • Table Supplemental Sales By Subject Area, 2012 And 2013 (Sales in thousands of dollars)
      • Table Subject Areas Ranked By Percentage of Sales Increase From 2012 To 2013 (Sales in thousands of dollars)
    • Analysis Of Sales By Four Core Curriculum Areas
      • Table Core Subject Areas Ranked By Percentage of Sales Increase From 2012 To 2013 (Sales in thousands of dollars)
    • Supplemental Market Size By Subject Area
      • Table K-12 Market Estimates By Subject, 2013-14 School Year
    • Analysis Of Supplemental Sales By Product Application
      • Table Supplemental Sales By Product Application, 2012 And 2013 (Sales in thousands of dollars)
      • Table Comparing The Growth Rate Of Digital And Non-Digital Supplemental Products (Sales in thousands of dollars)
      • Table Product Applications Ranked By Percentage of Sales Increase From 2012 To 2013 (Sales in thousands of dollars)
    • School Supplies
      • Table School Supplies Ranked By Percentage of Sales Increase From 2012 To 2013
    • Equipment/Furniture
      • Table Hardware/Equipment/Furniture Ranked By Percentage of Sales Increase From 2012 To 2013 And 2010 To 2011
  • SUMMARY AND CONCLUSIONS
    • The Market Outlook Is Good, And It's Getting Better
    • Characteristics Of The Participating Companies
      • Table Media Used For Delivering Supplemental Products
      • Table Percentage Of Sales By Medium
      • Table Profile Of Participating Companies
    • Market Size And Structure
      • Table Estimated Total Industry Supplemental Products Sales, 2010-2013
    • Supplemental Materials Growth Forecast For 2014
      • Table Historical Total Industry Supplemental Materials Sales Growth, 2002-2014
    • Analysis Of Sales By Four Core Curriculum Areas
      • Table Core Subject Areas Ranked By Percentage of Sales Increase From 2012 To 2013 (Sales in thousands of dollars)
    • Analysis Of Supplemental Sales By Product Application
      • Table Comparing The Growth Rate Of Digital And Non-Digital Supplemental Products (Sales in thousands of dollars)
  • LIST OF SURVEY PARTICIPANTS
  • DEFINITIONS OF PRODUCT APPLICATIONS
  • ADDITIONAL DATA TABLES
    • Table GENERAL INFORMATION - Q.2 - EDUCATION-RELATED ASSOCIATIONS COMPANY BELONGS TO
    • Table GENERAL INFORMATION - Q.3 - PRIMARY BUSINESS OF COMPANY
    • Table GENERAL INFORMATION - Q.4 - MEDIA SELL SUPPLEMENTAL PRODUCTS OR SERVICES THROUGH
    • Table GENERAL INFORMATION - Q.5 - PERCENTAGE OF 2013 SALES DERIVED FROM PRINT OR OTHER TRADITIONAL MEDIA VS. DIGITAL RESOURCES OR RELATED HARDWARE: PRINT/TRADITIONAL MEDIA
    • Table GENERAL INFORMATION - Q.5 - PERCENTAGE OF 2013 SALES DERIVED FROM PRINT OR OTHER TRADITIONAL MEDIA VS. DIGITAL RESOURCES OR RELATED HARDWARE: DIGITAL RESOURCE/RELATED HARDWARE
    • Table GENERAL INFORMATION - Q.5 - PERCENTAGE OF 2013 SALES DERIVED FROM PRINT OR OTHER TRADITIONAL MEDIA VS. DIGITAL RESOURCES OR RELATED HARDWARE: FURNITURE/EQUIPMENT/SUPPLIES
    • Table GENERAL INFORMATION - Q.5 - PERCENTAGE OF 2013 SALES DERIVED FROM PRINT OR OTHER TRADITIONAL MEDIA VS. DIGITAL RESOURCES OR RELATED HARDWARE: OTHER
    • Table GENERAL INFORMATION - Q.6 - PERCENTAGE OF 2014 SALES EXPECT TO DERIVE FROM PRINT OR OTHER TRADITIONAL MEDIA VS. DIGITAL RESOURCES OR HARDWARE: PRINT/TRADITIONAL MEDIA
    • Table GENERAL INFORMATION - Q.6 - PERCENTAGE OF 2014 SALES EXPECT TO DERIVE FROM PRINT OR OTHER TRADITIONAL MEDIA VS. DIGITAL RESOURCES OR HARDWARE: DIGITAL RESOURCE/RELATED HARDWARE
    • Table GENERAL INFORMATION - Q.6 - PERCENTAGE OF 2014 SALES EXPECT TO DERIVE FROM PRINT OR OTHER TRADITIONAL MEDIA VS. DIGITAL RESOURCES OR HARDWARE: FURNITURE/EQUIPMENT/SUPPLIES
    • Table GENERAL INFORMATION - Q.6 - PERCENTAGE OF 2014 SALES EXPECT TO DERIVE FROM PRINT OR OTHER TRADITIONAL MEDIA VS. DIGITAL RESOURCES OR HARDWARE: OTHER
    • Table GENERAL INFORMATION - Q.7 - SALES ACTIVITY
    • Table GENERAL INFORMATION - Q.7 - 2012 SALES ACTIVITY - SUPPLEMENTAL INSTRUCTIONAL MATERIALS
    • Table GENERAL INFORMATION - Q.7 - 2012 SALES ACTIVITY - ALTERNATIVE BASAL
    • Table GENERAL INFORMATION - Q.7 - 2012 SALES ACTIVITY - SCHOOL SUPPLIES
    • Table GENERAL INFORMATION - Q.7 - 2012 SALES ACTIVITY - EDUCATIONAL HARDWARE
    • Table GENERAL INFORMATION - Q.7 - 2012 SALES ACTIVITY - FURNITURE/FIXTURES/EQUIPMENT
    • Table GENERAL INFORMATION - Q.7 - 2012 SALES ACTIVITY - OTHER PRODUCTS/SERVICES
    • Table GENERAL INFORMATION - Q.7 - 2012 SALES ACTIVITY - TOTAL COMPANY
    • Table GENERAL INFORMATION - Q.7 - 2013 SALES ACTIVITY - SUPPLEMENTAL INSTRUCTIONAL MATERIALS
    • Table GENERAL INFORMATION - Q.7 - 2013 SALES ACTIVITY - ALTERNATIVE BASAL
    • Table GENERAL INFORMATION - Q.7 - 2013 SALES ACTIVITY - SCHOOL SUPPLIES
    • Table GENERAL INFORMATION - Q.7 - 2013 SALES ACTIVITY - EDUCATIONAL HARDWARE
    • Table GENERAL INFORMATION - Q.7 - 2013 SALES ACTIVITY - FURNITURE/FIXTURES/EQUIPMENT
    • Table GENERAL INFORMATION - Q.7 - 2013 SALES ACTIVITY - OTHER PRODUCTS/SERVICES
    • Table GENERAL INFORMATION - Q.7 - 2013 SALES ACTIVITY - TOTAL COMPANY
    • Table GENERAL INFORMATION - Q.8 - ANTICIPATED SALES GROWTH FOR EDUCATIONAL PRODUCTS BUSINESS (EXCLUDING BASAL TEXTBOOKS) IN 2014 VS. 2013
    • Table GENERAL INFORMATION - Q.9 - DEGREE OF OPTIMISM REGARDING GROWTH OF EDUCATIONAL PRODUCTS BUSINESS IN 2014 VS. 2013
    • Table GENERAL INFORMATION - Q.10 - APPROXIMATE PERCENTAGE OF PRODUCT DEVELOPMENT PLAN FOCUSED ON DIGITAL TOOLS AND/OR DIGITAL CONTENT
    • Table GENERAL INFORMATION - Q.11 - ESTIMATED 2013 TOTAL SALES OF PRE-K - 12 DIGITAL INSTRUCTIONAL CONTENT
    • Table GENERAL INFORMATION - Q.12 - ESTIMATED 2013 TOTAL SALES OF PRE-K - 12 DIGITAL INSTRUCTIONAL SUPPORT
    • Table GENERAL INFORMATION - Q.13 - ESTIMATED 2013 TOTAL SALES OF PRE-K - 12 PLATFORMS/DIGITAL ADMINISTRATIVE TOOLS
    • Table GENERAL INFORMATION - Q.14 - RECORDING AN UPSWING IN BUYING AS A RESULT OF SCHOOLS CHANGING OVER TO THE COMMON CORE
    • Table SUPPLEMENTAL INSTRUCTIONAL MATERIALS - Q.1 - SALES BY SUBJECT AREA
    • Table SUPPLEMENTAL INSTRUCTIONAL MATERIALS - Q.1 - SALES BY SUBJECT AREA (SUMMARY OF MEANS)
    • Table SUPPLEMENTAL INSTRUCTIONAL MATERIALS - Q.2 - SALES BY APPLICATION OR FUNCTION
    • Table SUPPLEMENTAL INSTRUCTIONAL MATERIALS - Q.2 - SALES BY APPLICATION OR FUNCTION (SUMMARY OF MEANS)
    • Table SCHOOL CONSUMABLE SUPPLIES - Q.1 - SALES BY PRODUCT TYPE
    • Table SCHOOL CONSUMABLE SUPPLIES - Q.1 - SALES BY PRODUCT TYPE (SUMMARY OF MEANS)
    • Table EQUIPMENT AND FURNITURE - Q.1 - SALES BY PRODUCT TYPE
    • Table EQUIPMENT AND FURNITURE - Q.1 - SALES BY PRODUCT TYPE (SUMMARY OF MEANS)
    • Table SUPPLEMENTAL INSTRUCTIONAL MATERIALS - Q.1 - SALES BY SUBJECT AREA (COMBINED)
    • Table SUPPLEMENTAL INSTRUCTIONAL MATERIALS - Q.2 - SALES BY APPLICATION OR FUNCTION (COMBINED)
    • Table GENERAL INFORMATION - Q.7 - SALES ACTIVITY
    • Table GENERAL INFORMATION - Q.8 - ANTICIPATED SALES GROWTH FOR EDUCATIONAL PRODUCTS BUSINESS (EXCLUDING BASAL TEXTBOOKS) IN 2014 VS. 2013
    • Table GENERAL INFORMATION - Q.9 - DEGREE OF OPTIMISM REGARDING GROWTH OF EDUCATIONAL PRODUCTS BUSINESS IN 2014 VS. 2013
    • Table GENERAL INFORMATION - Q.14 - RECORDING AN UPSWING IN BUYING AS A RESULT OF SCHOOLS CHANGING OVER TO THE COMMON CORE

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