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Social Studies Market: Grades K-12

Social Studies Market: Grades K-12

NEED UP-TO-DATE INTELLIGENCE ON THE SOCIAL STUDIES NICHE?

EMR/Simba Information has just released its latest (January 2015) study of the Social Studies instructional materials market in grades K-12, a thorough analysis of current statistics and trends, with comparisons to EMR’s prior surveys conducted in 2010, 2006, and 2004.

YOUR KEY TO UNDERSTANDING TODAY’S $1 BILLION SOCIAL STUDIES MARKET

Social Studies Market, January 2015, covers the estimated $1.04 billion market for textbook and non-textbook Social Studies instructional materials and digital resources in 2014-15, a segment that has experienced 5.8% annual growth compared to EMR’s prior survey conducted in 2010-11.

EMR’s survey was designed to answer critical questions about Social Studies instruction in terms of preferred strategies and materials most frequently used. Areas investigated include which textbooks, supplemental materials, and publishers are used most often at different grade levels and how they are perceived by teachers, the level of discretionary funds spent on supplemental texts, workbooks, teacher resource materials, online/digital content, assessments, and other non-textbook materials and programs, and Social Studies topical areas in which educators are demanding new instructional materials.

  • Looking at the leading textbooks by grade level, in grades K-5 the top titles are Harcourt Social Studies/Harcourt with an 8.4% market penetration, Scott Foresman Social Studies/Scott Foresman (7.1%), Horizons: U.S. History/Harcourt (3.9%), and Social Studies Alive/Teacher’s Curriculum Institute (2.6%). Similar data is contained in the report for grades 6-8 and 9-12.
  • According to the overall sample, “not enough digital resources” (42.6%) was the biggest problem with their textbook, followed closely by “information not up-to-date” (37.2%), and “not aligned with Common Core” (36.4%).
  • The respondents were asked what percentage of their Social Studies class time is spent using digital tools and/or digital content. The average digital usage figure was 29.3% of class time, which translates to nearly one and a half full school days or class periods per week.
If you have questions about the current state of the Social Studies market, and where the demand is highest for new curriculum materials, digital products and services, this report has the answers.

If you need to know which Social Studies programs, materials, and publishers are most popular, and how much is being spent, by a number of product categories and in total, you should order this report now!


Excerpt From “Social Studies Market, grades K-12”
Education Market Research, January 2015, 204 pages

It is interesting to note that the market shares of the principal Social Studies textbook publishers haven’t changed very much, but the market shares of individual titles seem to have diminished. It appears that there are more titles in use than in past years, ranging from very old ones (6 years or more)to relatively new ones (2 years or less), thus making it more difficult for any one title to have a lock on the market. This could be, at least in part, a function of states, districts and schools stretching out their adoption cycles in an attempt to save money.

One difference detected by this survey is that there seems to be a proliferation of supplemental resources these days, and especially more digital resources. The allocation of Social studies class time to “digital” resources, reported by the educators, averaged 29.3%, which translates to nearly one and a half full school days or class periods per week.

  • EXECUTIVE SUMMARY
  • INTRODUCTION
  • METHOD
  • ANALYSIS OF SURVEY RESULTS
    • Response Rates And Demographics Of Survey Sample
    • Types Of Instructional Materials Used On A Frequent Basis
      • Table Ranking Of Learning Materials Used Frequently In Social Studies Classes
    • Core Social Studies Textbooks Currently In Use
      • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades K-5
      • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades 6-8
      • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades 9-12
    • Age And Satisfaction With Currently Adopted Core Programs
      • Table Age Of Currently Adopted Core Programs
    • Respondents' Likes And Dislikes Regarding Currently Adopted Textbooks
      • Table Ranking Of "Likes" With Current Textbooks
      • Table Ranking Of" Problems" With Current Textbooks
    • Buying Or Renting Used Textbooks In The Social Studies Curriculum Area
      • Table Replacement Social Studies Textbooks Purchased Per Year
      • Table Percent Of Replacement Textbooks Bought As Used Books
    • Alternatives To The Core Social Studies Textbook
      • Table Ranked List Of Alternatives To The Core Social Studies Textbook
    • Usage Of Maps, Globes, And Atlases
      • Table Types Of Maps And Globes Used On A Frequent Basis
      • Table Preferred Sources For Maps, Globes And Atlases
    • Supplemental And Reference Products
      • Table Ranking Of Supplemental Materials Providers
    • Effects Of Common Core Standards On The Social Studies Curriculum Area
      • Table Progress Implementing Common Core State Standards
      • Table District Plans To Handle Administration Of New Common Core Assessments
    • The Shift To Digital In The Social Studies Market Segment
      • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Table High-Digital Use Subgroups
      • Table Social Studies Class Time Allocated To Using Interactive Whiteboards
      • Table High-Interactive Whiteboard Use Subgroups
      • Table Social Studies Class Time Allocated To Using Tablets/Chromebooks/Mobile Devices
    • Favorite Social Studies-Related Web Sites For Student Use And For Teacher Resources
      • Table Favorite Social Studies-Related Web Sites For Student Use
      • Table Favorite Social Studies-Related Web Sites For Teacher Resources
    • Professional Development Time And Delivery Modes
      • Table Staff Time Devoted To Social Studies-Related Professional Development
      • Table Professional Development Preferred Delivery Modes
    • Topical Areas In Which Teachers Are Most Likely To Buy New Instructional Materials
      • Table Ranked List Of Topical Areas Educators Are Most Likely To Purchase
    • Expenditures For Social Studies Instructional Materials/Market Size
      • Table Spending On Social Studies Materials (Non-Textbook) By Category, 2014-15
    • Adoption And Open Territory States: Comparison Of Social Studies Usage Patterns
      • Table Social Studies Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Social Studies Textbook Satisfaction Level, Comparison Of Four Large States
      • Table Replacement Social Studies Textbooks Purchased Per Year
      • Table Used Social Studies Textbooks Purchased Per Year
      • Table Progress Implementing Common Core Standards
      • Table Amount Of Social Studies Class Time Spent Using Digital Tools/Content
      • Table Topics Most Likely To Purchase, Comparison Of Four Large States
      • Table Profile Of Social Studies Program Usage & Preferences, Adoption vs. Open Territory States
  • SUMMARY AND CONCLUSIONS
    • Table Progress Implementing Common Core State Standards
    • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
    • Table Profile Of Social Studies Program Usage & Preferences, Adoption vs. Open Territory States
  • APPENDIX: DATA TABLES
    • Table STATE OF RESIDENCE
    • Table REGION
    • Table WHICH OF THE FOLLOWING MOST CLOSELY DESCRIBES YOUR POSITION?
    • Table WITHIN WHICH GRADE SPAN DO YOU CURRENTLY TEACH OR SUPERVISE?
    • Table HOW MANY YEARS OF TEACHING/SUPERVISORY EXPERIENCE DO YOU HAVE?
    • Table HOW WOULD YOU DESCRIBE THE AREA IN WHICH YOUR SCHOOL IS LOCATED?
    • Table WHAT IS THE APPROXIMATE STUDENT ENROLLMENT IN YOUR DISTRICT?
    • Table WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS IN YOUR CLASSROOM? BOOKS/PRINT MATERIALS
    • Table WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS IN YOUR CLASSROOM? AUDIOVISUAL
    • Table WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS IN YOUR CLASSROOM? REFERENCE/PRINT
    • Table WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS IN YOUR CLASSROOM? DIGITAL RESOURCES
    • Table WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS IN YOUR CLASSROOM? TEACHER RESOURCE
    • Table WHICH CORE TEXTBOOK DO YOU CURRENTLY USE AS YOUR PRIMARY RESOURCE?
    • Table HOW RECENTLY DID YOU ADOPT THE CORE TEXTBOOK YOU CURRENTLY USE?
    • Table IF YOU HAD IT TO DO OVER, WOULD YOU CHOOSE THE SAME PROGRAM AGAIN?
    • Table WHAT DO YOU LIKE MOST ABOUT THE TEXTBOOK YOU CURRENTLY USE?
    • Table WHAT ARE THE BIGGEST PROBLEMS WITH THE TEXTBOOK YOU CURRENTLY USE?
    • Table ON AVERAGE, HOW MANY SOCIAL STUDIES TEXTBOOKS DO YOU BUY EACH YEAR TO REPLACE DAMAGED OR LOST BOOKS OR TO PROVIDE FOR ADDITIONAL STUDENTS WHO ENROLL?
    • Table ON AVERAGE, WHAT PERCENTAGE OF THE REPLACEMENT TEXTBOOKS YOU BUY (OR RENT) ARE USED BOOKS?
    • Table IF YOU DO NOT USE A CORE TEXTBOOK FOR SOCIAL STUDIES, WHAT DO YOU USE AS YOUR PRIMARY RESOURCE?
    • Table WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS WITH YOUR STUDENTS?
    • Table FROM WHAT SOURCE(S) DO YOU MOST PREFER TO ORDER MAPS, GLOBES, AND/OR ATLASES?
    • Table IN TERMS OF SOCIAL STUDIES SUPPLEMENTAL AND REFERENCE PRODUCTS, WHOSE MATERIALS DO YOU USE MOST?
    • Table WHERE WOULD YOU SAY YOUR SCHOOL OR DISTRICT STANDS IN TERMS OF IMPLEMENTING THE NEW COMMON CORE STATE STANDARDS (CCSS)?
    • Table TO WHAT DEGREE WOULD YOU SAY THE NEW COMMON CORE CHANGES THE WAY TEACHERS TEACH SOCIAL STUDIES AND/OR THE CURRICULUM MATERIALS THEY USE?
    • Table HOW DOES YOUR DISTRICT PLAN TO HANDLE THE ADMINISTRATION OF THE NEW COMMON CORE ASSESSMENTS?
    • Table ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT USING DIGITAL TOOLS AND/OR DIGITAL CONTENT?
    • Table ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT USING AN INTERACTIVE WHITEBOARD?
    • Table ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT WITH STUDENTS USING TABLETS OR CHROMEBOOKS, AND/OR OTHER MOBILE DEVICES?
    • Table WHICH SOCIAL STUDIES-RELATED WEB SITES HAVE YOU USED/DO YOU RECOMMEND FOR STUDENT USE?
    • Table WHICH SOCIAL STUDIES-RELATED WEB SITES HAVE YOU USED/DO YOU RECOMMEND FOR TEACHER RESOURCES?
    • Table HOW MUCH TIME WOULD YOU ESTIMATE IS DEVOTED TO STAFF DEVELOPMENT PER YEAR IN YOUR SCHOOL OR DISTRICT RELATED TO SOCIAL STUDIES CONTENT AND TEACHING METHODS?
    • Table IN TERMS OF STAFF TRAINING RELATED TO SOCIAL STUDIES, WHICH DELIVERY MODE WOULD YOU PREFER?
    • Table IN WHICH OF THE FOLLOWING TOPICAL AREAS ARE YOU MOST LIKELY TO PURCHASE NEW INSTRUCTIONAL MATERIALS IF THEY ARE AVAILABLE?
    • Table IF YOU HAD TO DESIGN A SINGLE NEW PRODUCT TO FILL A VERY STRONG NEED IN YOUR SOCIAL STUDIES CURRICULUM, WHAT TOPICAL AREA WOULD THAT BE?
    • Table ABOUT HOW MUCH WILL YOU SPEND THIS SCHOOL YEAR FOR SOCIAL STUDIES INSTRUCTIONAL MATERIALS? SUMMARY OF AVERAGES
    • Table WHICH CORE TEXTBOOK DO YOU CURRENTLY USE AS YOUR PRIMARY RESOURCE?
    • Table HOW RECENTLY DID YOU ADOPT THE CORE TEXTBOOK YOU CURRENTLY USE?
    • Table IF YOU HAD IT TO DO OVER, WOULD YOU CHOOSE THE SAME PROGRAM AGAIN?
    • Table ON AVERAGE, HOW MANY SOCIAL STUDIES TEXTBOOKS DO YOU BUY EACH YEAR TO REPLACE DAMAGED OR LOST BOOKS OR TO PROVIDE FOR ADDITIONAL STUDENTS WHO ENROLL?
    • Table ON AVERAGE, WHAT PERCENTAGE OF THE REPLACEMENT TEXTBOOKS YOU BUY (OR RENT) ARE USED BOOKS?
    • Table WHERE WOULD YOU SAY YOUR SCHOOL OR DISTRICT STANDS IN TERMS OF IMPLEMENTING THE NEW COMMON CORE STATE STANDARDS (CCSS)?
    • Table TO WHAT DEGREE WOULD YOU SAY THE NEW COMMON CORE CHANGES THE WAY TEACHERS TEACH SOCIAL STUDIES AND/OR THE CURRICULUM MATERIALS THEY USE?
    • Table HOW DOES YOUR DISTRICT PLAN TO HANDLE THE ADMINISTRATION OF THE NEW COMMON CORE ASSESSMENTS?
    • Table ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT USING DIGITAL TOOLS AND/OR DIGITAL CONTENT?
    • Table ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT USING AN INTERACTIVE WHITEBOARD?
    • Table ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT WITH STUDENTS USING TABLETS OR CHROMEBOOKS, AND/OR OTHER MOBILE DEVICES?
    • Table HOW MUCH TIME WOULD YOU ESTIMATE IS DEVOTED TO STAFF DEVELOPMENT PER YEAR IN YOUR SCHOOL OR DISTRICT RELATED TO SOCIAL STUDIES CONTENT AND TEACHING METHODS?
    • Table IN TERMS OF STAFF TRAINING RELATED TO SOCIAL STUDIES, WHICH DELIVERY MODE WOULD YOU PREFER?
    • Table IN WHICH OF THE FOLLOWING TOPICAL AREAS ARE YOU MOST LIKELY TO PURCHASE NEW INSTRUCTIONAL MATERIALS IF THEY ARE AVAILABLE?

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