Social Studies Market: Grades K-12
NEED UP-TO-DATE INTELLIGENCE ON THE SOCIAL STUDIES NICHE?
EMR/Simba Information has just released its latest (January 2015) study of the Social Studies instructional materials market in grades K-12, a thorough analysis of current statistics and trends, with comparisons to EMR’s prior surveys conducted in 2010, 2006, and 2004.
YOUR KEY TO UNDERSTANDING TODAY’S $1 BILLION SOCIAL STUDIES MARKET
Social Studies Market, January 2015, covers the estimated $1.04 billion market for textbook and non-textbook Social Studies instructional materials and digital resources in 2014-15, a segment that has experienced 5.8% annual growth compared to EMR’s prior survey conducted in 2010-11.
EMR’s survey was designed to answer critical questions about Social Studies instruction in terms of preferred strategies and materials most frequently used. Areas investigated include which textbooks, supplemental materials, and publishers are used most often at different grade levels and how they are perceived by teachers, the level of discretionary funds spent on supplemental texts, workbooks, teacher resource materials, online/digital content, assessments, and other non-textbook materials and programs, and Social Studies topical areas in which educators are demanding new instructional materials.
Excerpt From “Social Studies Market, grades K-12”
Education Market Research, January 2015, 204 pages
It is interesting to note that the market shares of the principal Social Studies textbook publishers haven’t changed very much, but the market shares of individual titles seem to have diminished. It appears that there are more titles in use than in past years, ranging from very old ones (6 years or more)to relatively new ones (2 years or less), thus making it more difficult for any one title to have a lock on the market. This could be, at least in part, a function of states, districts and schools stretching out their adoption cycles in an attempt to save money.
One difference detected by this survey is that there seems to be a proliferation of supplemental resources these days, and especially more digital resources. The allocation of Social studies class time to “digital” resources, reported by the educators, averaged 29.3%, which translates to nearly one and a half full school days or class periods per week.