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Simba Information's 2008 National Textbook Adoptions Scorecard and 2009 Outlook


Attention: There is an updated edition available for this report.

Simba Information’s 2008 National Textbook Adoptions Scorecard and 2009 Outlook presents the crucial business intelligence on textbook adoptions necessary for developers and marketers of instructional materials in a convenient single-source reference edition.

This report offers the most comprehensive analysis available of the results of 2008 state textbook adoptions that is expected to generate nearly $900 million in first-year revenue for publishers, as well as creating traction for publishers in non-adoption states, or open territories, and creating opportunities for publishers of supplementary materials in ensuing years.

Prepared by the analysts at Simba Information, the 2008 National Textbook Adoptions Scorecard and 2009 Outlook covers sales results in specific states, including California, Florida and Texas, and provides guidance for opportunities to come.

Topics include:

  • Results from individual states
  • Results in major disciplines
  • Results by grade segments
  • Scorecard of results and market share by publisher
  • Index of top-selling K-8 textbooks
  • Performance trends of electronic products
  • Outlook for key adoption opportunities in 2009 and beyond

This report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies currently driving this important segment of the educational publishing industry.


  • Methodology
  • Simba Information's 2008 National Textbook Adoptions Scorecard and 2009 Outlook
    • Introduction and Background
      • Table Textbook Adoption States
    • Role of Funding
    • Textbook Adoption Cycles
    • Key Adoption States
    • Increasing Complexity
    • 2008 Textbook Adoption Opportunity and Results
      • Table 2008 Textbook Adoption Opportunity, Selected Disciplines (Total opportunity: $890M -$900M)
    • 2008 Math Sales Driven by Texas Elementary Spending
      • Pearson's enVisionMATH Dominates K-5 in Texas
      • McGraw-Hill Captures 2nd Place
        • Table Texas 2008 K-5 Math Textbook Adoption
      • Houghton Mifflin Harcourt Places 3rd
      • Budget Crisis, Uncertainty Over Algebra Temper California Buying
      • Mississippi Also Bought Math
    • 2008 Off-Year for Science
    • Reading Sales Strong for K-5
      • Florida Schools Offered Many Choices
      • $79.7 Million for K-5 Reading in Florida
        • Table Florida 2008 Reading K-5 Adoption ($ in thousands)
      • Little Interest for Development Reading for 6-8
      • Comprehensive and Supplemental Intervention Lag
      • Alabama Pushed for Integration of Intervention in Reading Programs
        • Table Alabama 2008 Reading and Literature Adoption (Estimated sales of comprehensive programs; $ in thousands)
      • Intervention Sales in Alabama
      • Pearson Commanded Alabama Elementary Segment
      • PreK Is Small Segment
      • Harcourt/Houghton Mifflin Combo
      • Pearson Leads the Charge in Oklahoma
        • Table Oklahoma 2008 Reading and Literature Adoption ($ in thousands)
      • Harcourt/Houghton Mifflin Strong in Oklahoma
      • Harcourt Shows Strength in K-12 in Louisiana Reading
      • Little Reading Purchased in Idaho
    • Light Year for English Language Arts
      • Indiana ELA Spending Estimated at $15 Million to $20 Million
    • Social Studies Big in North Carolina and Tennessee
      • North Carolina Social Studies Spending Estimated at $57.9 Million
        • Table North Carolina 2008 Social Studies Adoption ($ in thousands)
      • Tennessee Social Studies Spending Estimated at $50.8 Million
        • Table Tennessee 2008 Social Studies Adoption ($ in thousands)
    • McGraw Hill Leads Simba's 2008 Adoption Scorecard
      • Table Simba Information's Adoption Scorecard, 2008 ($ in thousands; ranked by total sales*)
    • Pearson, McGraw-Hill Titles Dominate K-5 Best-Sellers; HMH in 6-8
      • Table Simba's Best-Selling Textbook Series, 2008 ($ in millions)
    • Electronic Providers Struggle to Find Adoption Path
      • Florida Accepts Technology for Intervention
      • Pearson Succeeds with Blended Approach in Math
      • States Vary on Technology Acceptance
    • Forecast: Decline in Adoption Market in 2009
      • California Is Largest Adoption Opportunity
        • Table California's Adopted Reading K-8 Materials, 2009
      • Math in Five States
      • 2010 and Beyond
        • Table Selected K-12 State Adoption Schedules for Bid Years 2008-20111

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