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Simba Information's 2012 National Textbook Adoption Scorecard and 2013 Outlook


Attention: There is an updated edition available for this report.

Simba Information’s National Textbook Adoption Scorecard and Outlook report has become the essential tool for market and business intelligence on textbook adoptions. This 2012 edition with 2013 outlook continues the tradition of providing the necessary intelligence for developers and marketers of instructional materials in a convenient single-source reference edition. This report offers the most comprehensive analysis available of the results of 2012 state textbook adoptions that are a key part of growth strategies for publishers of textbooks and electronic instructional materials.

Prepared by the analysts at Simba Information, the 2012 National Textbook Adoption Scorecard and 2013 Outlook covers sales results in specific states, including Texas language arts and Florida science, the two largest adoption opportunities in 2012, as well as about a dozen other states.

The report features:

  • Results from individual states
  • Results in major disciplines
  • Results by grade segments
  • Scorecard of results and market share by publisher
  • Index of top-selling K-8 textbooks
  • Performance trends of electronic products
  • Impact of funding constraints and changes in state academic standards
  • State-by-state calendar of key adoption opportunities in 2013 and beyond

Publishers, editors, marketing, business development and investment professionals who need to understand the factors driving the textbook adoption market continue to make this report an essential tool in their strategic arsenal.


  • Methodology
  • Simba Information's 2012 National Textbook Adoption Scorecard and 2013 Outlook
    • Introduction and Trends
    • 20 States Form Core of Textbook Adoptions
      • Table Textbook Adoption States
    • Textbook Adoption Cycles
    • Digital and Other Adjustments
    • 2012 Textbook Adoption Opportunity and Results
      • Table 2012 Textbook Adoption Opportunity, Selected Disciplines
      • Reduced Opportunity in 2012
    • Florida Buys Social Studies
      • McGraw-Hill Dominates the Market for K-5
      • McGraw-Hill Also Leads in 6-8
      • Pearson is Most Popular High School Choice
        • Table Florida 2012 Social Studies Adoption
      • Florida Making Switch to Digital
      • Changing Materials, Changing Processes
        • Table Texas Second-Year Adoption Results, 2012
    • Texas Schools Restrain Spending on Instructional Materials
      • Sharing the IM Allotments in Texas
      • Houghton Mifflin Harcourt Leads in Texas
        • Table Texas PreKindergarten Systems Adoption, Second-Year Sales, 2012
      • Pearson Takes Lead in Year 2 PreK Sales
    • Few California Districts Adopt New Programs
      • Elk Grove Digs Deep for Math
    • South Carolina Struggles for Funding
      • Table South Carolina 2012 K-5 English Language Arts Textbook Adoption
      • Houghton Mifflin Harcourt Dominates K-5 ELA
        • Table Alabama 2012 K-12 Mathematics Textbook Adoption
    • Alabama Adopts Math as State Prepares to Promote Digital
      • K-5 Powers Houghton Mifflin Harcourt to Win in K-12 Math
      • Huntsville Jumps into Digital
    • Tennessee Adoption Spending Estimated at $31.8 Million
      • Spending for Arts and High School Electives
        • Table Tennessee 2012 Literature Adoption
    • Houghton Mifflin Harcourt Tops 2012 Adoption Publisher Scorecard
      • Florida Helps McGraw-Hill Secure Second Overall
      • Pearson Places Third
    • Forecast: Possibilities in 2013
      • Table Simba Information's Adoption Publisher Scorecard, 2012
      • Florida Readies for Common Core and Technology
        • Table Recommended Programs, California 2013 Bridge Adoption for K-7 Mathematics and K-8 English Language Arts
      • California Recommends 19 Programs as Bridge to Common Core
      • Indiana Begins to Buy Reading
      • Reading Programs Approved
        • Table Indiana Reading Programs Approved 2012
      • ELA Next on Indiana's Schedule
      • Georgia Gears up for K-12 Math
        • Table Georgia Recommended K-12 Mathematics Publishers for 2013 School District Adoptions
      • South Carolina Awaits Funding for 2013
      • Oklahoma Resumes Adoption Cycle
      • Social Studies and Science Flipped
      • West Virginia Approves Social Studies for 2013 Purchasing
      • Making the Switch to Digital
      • Adoption Hiatus Benefitted Technology
      • Off-Cycle Reviewing Begins
      • West Virginia Requests Calendar Change
    • Forward-Looking Adoption Calendar Could Weather Changes
      • Table Selected K-12 State Adoption Schedules for Purchase Years 2013-2016

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