Market Research Logo

Simba Information's 2010 National Textbook Adoption Scorecard and 2011 Outlook


Attention: There is an updated edition available for this report.

Simba Information’s National Textbook Adoption Scorecard and Outlook report has become the essential tool for market and business intelligence on textbook adoptions. And the 2010 edition with 2011 outlook continues the tradition of providing the necessary intelligence for developers and marketers of instructional materials in a convenient single-source reference edition.

This report offers the most comprehensive analysis available of the results of 2010 state textbook adoptions that is expected to generate roughly $900 million in first-year revenue for publishers.

Prepared by the analysts at Simba Information, the 2010 National Textbook Adoption Scorecard and 2011 Outlook covers sales results in specific states, including Texas reading and Florida math, the two largest adoption opportunities in 2010, as well as several other states.

The report also examines the remaining opportunities in California, traditionally the largest opportunity for selling, and the impact of suspension of its adoptions until 2013-2014.

The report features:

  • Results from individual states,
  • Results in major disciplines,
  • Results by grade segments,
  • Scorecard of results and market share by publisher,
  • Index of top-selling K-8 textbooks,
  • Performance trends of electronic products,
  • Impact of funding constraints and changes in state academic standards,
  • State-by-state calendar of key adoption opportunities in 2011 and beyond.

Publishers, editors, marketing, business development and investment professionals who need to understand the factors driving the textbook adoption market continue to make this report an essential tool in their strategic arsenal.


  • Methodology
  • Simba Information's 2010 National Textbook Adoption Scorecard and 2011 Outlook
    • Introduction and Trends
    • 20 States Form Core of Textbook Adoptions
      • Table Textbook Adoption States
    • Textbook Adoption Cycles
    • 2010 Textbook Adoption Opportunity and Results
      • Table 2010 Textbook Adoption Opportunity, Selected Disciplines (Total estimated opportunity: $800 million)
    • Math Opportunities Contract in 2010
    • Florida is Second Largest Opportunity in 2010
      • Table Florida 2010 Mathematics Adoption (Estimated sales; $ in thousands)
      • Breaking Down K-5 and 6-8 Sales
        • Table Florida 2010 Math Adoption, K-5 (Total estimated value: $107.8 million)
        • Table Florida 2010 Math Adoption, 6-8 (Total estimated value: $107.8 million)
      • Oklahoma Mathematics Spending Estimated at $20.2 Million
        • Table Oklahoma 2010 K-12 Mathematics Adoption (results as of November 2010)
      • Light Purchasing in N. C. in 6-12 Math and World Languages
      • McGraw-Hill Leads in 6-12 Math
        • Table North Carolina Grades 6-12 Math Adoption Results, 2010 ($ in thousands; ranked by total share)
      • Some Indiana Math Purchasing Delayed by Common Core
      • West Virginia Purchases Math
      • Texas Drives Reading Spending to the Top
        • Table Texas 2010 K-12 Reading/Literature Adoption (results as of October 31, 2010)
        • Table Tennessee 2010 Language Arts Adoption ($ in thousands)
        • Table Tennessee K-5 Language Arts Adoption, 2010 (Total estimated value: $7.0 million)
      • Tennessee Language Arts Spending Estimated at $25.9 Million
        • Table Tennessee 6-8 Language Arts Adoption, 2010 (Total estimated value: $9.3 million)
        • Table Tennessee 9-12 Language Arts Adoption, 2010 (Total estimated value: $9.2 million)
      • Spending Is Truncated in World Languages
        • Table Tennessee World Language Estimated Sales, 2010 (sales in thousands)
        • Table Tennessee World Languages (Total value: $7.7 million)
      • Houghton Mifflin Harcourt Leads World Languages
      • Tennessee Spends $5.6 million for Spanish
        • Table New Mexico World Language Estimated Sales, 2010 (sales in thousands)
        • Table New Mexico World Languages (Total value: $2.2 million)
      • New Mexico Schools Spend $2.2 Million for World Language
        • Table North Carolina Grades 6-12 World Language Adoption Results, 2010 (ranked by total share)
      • HMH Leads World Language Purchasing in North Carolina
      • Only Virginia Selects Social Studies in 2010
      • Fairfax Prepares for Electronic Texts
      • Prince William Plans for Two-Year Buy
      • Four Districts Pilot Social Studies on iPads
      • Social Studies Builds
      • Only Mississippi Selects Science in 2010
      • Standards Call for Rigor Alignment
      • Louisiana, Alabama Purchase Career & Tech Ed
        • Table Louisiana Career & Technical Education (Publishers ranked by local sales)
      • Funding Petered out in Alabama
        • Table Alabama Career & Technical Education
    • Houghton Mifflin Harcourt Tops 2010 Adoption Publisher Scorecard
      • Table Simba Information's Adoption Scorecard, 2010 ($ in thousands; ranked by total sales1)
      • McGraw-Hill Secures Second Spot Overall
      • Pearson Places Third
    • States More Open to Electronic Materials in 2010
      • Redefining Textbooks
      • From Approval to Purchase in Texas
      • Commissioner's List Will Boost Electronic in Texas
      • Virginia Prepares for Digital Future
    • Forecast: Adoption Market Tightens up in 2011
    • Alabama: No Money; No Adoption
      • Language Arts out in South Carolina
      • West Virginia Pushes Back Calendar until 2013
    • North Carolina Pushes Ahead with Reading in 2011
      • Table Texas Adopted Language Arts, PreK Systems, Proclamation 2011
    • Texas Schools Lead Market with Language Arts, PreK Systems
      • Commissioner's List Goes Live
        • Table Commissioner's List of Electronic Textbooks
        • Table Indiana Adopted K-12 Science and Health Materials Publishers, 2011
    • Three States Plan Investment in Science in 2011
      • Supplementing Older Materials for Texas Science
    • 2012 and Beyond
    • Forward-Looking Adoption Calendars are Tentative
      • Table Selected K-12 State Adoption Schedules for Purchase Years 2011-2014

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report