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School Library Market Report 2008-2009

School Library Market Report 2008-2009 is a new report from Simba Information, the trusted source for publishing market intelligence.

This report offers an up-close analysis of the K-12 school library market, providing publishing decision-makers the most up-to-the-minute business information on market trends, opportunities and growth potential.

Use this report to analyze overall growth potential and assess niche opportunities, evaluate trends affecting the market and benchmark performance of the industry leaders to position yourself effectively for short- and long-term growth.

Topics include:

  • Buying power of school libraries
  • Funding outlook
  • School library demand for materials
  • Effective marketing and distribution channels
  • The impact of emergent technologies
  • Leading materials providers

This report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies currently driving this segment of the educational publishing industry.


  • Methodology
  • Executive Summary
  • Introduction and Trends
    • Introduction
      • Federal Spur to School Library Growth
      • Categorical Funding Decline
      • SKILLs Act Seeks Dedicated Media Specialists
      • Shift from Stacks to Media Centers
      • Web 2.0 and Teacher Resources
        • Table Percentage of Media Specialists Who Train Teachers and Students in Technology Train
      • Direct Instruction
      • Synergy Between Media Centers and Classroom Instruction
        • Table Hours Spent on Instruction
      • Increasing Shared Purchasing
      • The Role of Libraries in Literacy
        • Table Four Most Popular Reading Activities in the Media Center
        • Table Electronic Reading Programs' Significance in Media Centers
      • Electronic Reading Programs Have Role
      • Impact of No Child Left Behind
      • Increasing Media-Specialist Positions
      • Advocacy
  • PreK-12 School Library Market Size and Landscape
    • Introduction
    • School Libraries and Staffing by the Numbers
      • Table Number of School Media Centers and Media Specialists
      • Table School Library Decision Makers, 2008 vs. 2007
      • Paraprofessionals Fill Gaps
      • Consolidating Jobs
    • Variety of Decision Makers
    • 1.5 Billion Visits to School Libraries
      • Table Frequency of Student Visits to Library or Web Site
      • Table Reason for Visiting School Library or Web Site
      • Table Drivers for Greater Student Use of School Library or Web Site
    • Library Materials Market Grows 2.8%
      • State Purchasing Projected Up 11.1%
        • Table Total Market for School Library Materials ($ in millions)
      • At School Level, Nearly $10 Per-Student Average Funding Is Low
        • Table Total Average School Library Expenditures, 2008-2009
  • School Library Media Center Purchasing Power and
    • Introduction
    • School Site Purchasing
    • Districts as Customers
      • Case Study: Mankato, Minn., Public Schools
      • Case Study: Los Angeles Unified School District
    • States as Customers
      • Case Study: Florida
    • Buying Clout Through Consortia
    • School Library Expenditures
      • Table Total School Library Expenditures by Category ($ in millions; expenditures at school
      • Electronic Materials Account for 25% of Total Market
    • Elementary Schools Represent 36% of Media Expenditures
      • Table School Media Center Expenditures by Type of School ($ in millions)
    • Funding Sources for School Site Purchasing
      • Table Funding Sources for School-Site Library Material Expenditures ($ in millions)
      • Individual School Budget Is Largest Source of Materials Funding
      • State Funding Varies
      • District Funds
      • Federal Resources Are Diffused
        • Table Federal Library Funding Sources
  • Demand & Purchasing Patterns for School Library Materials
    • Introduction
    • For Readers, Print Holds On
      • Print Reference Is Threatened
      • Replenishing Aging Materials
        • Table Library Collection Age
      • Meeting the Needs of English-Language Learners, Struggling Readers
      • Databases Can Help ELL, Struggling Readers
      • Public School PreK Initiatives Pressure Media Offerings
    • Building Electronic Products
      • E-books and Databases
      • Database Vendors Working on Federated Searches
      • Single Log-Ons
      • E-book Acceptance Remains Low
      • Media Specialists Cite E-book Benefits
      • Publishers Still Look for Viable E-book Business Model
        • Table Use of Technology in Media Centers
    • School Libraries Use Technology to Manage Resources
    • Follett Captures Largest Installed Base of Automated Systems
      • Table Top Automation Systems for School Districts, 2006
      • Appeal of Virtual Libraries
    • Weaving Web 2.0 Into School Library Media Centers
      • Access vs. Authority
        • Table Use of Social Networking Tools in K-12 Schools
      • Case Study: Curriki
      • Publishers Incorporate Web 2.0 Tools in Products
      • Publishers Use Web 2.0 to Market
    • Shifting Formats for Audio, Video and Software
    • Other Purchasing Trends
      • One-Stop Shopping and Aggregation
      • Classroom-Library Connection
      • Student Information Literacy and Professional Development
      • Budgeting Concerns
  • Marketing & Distribution
    • Introduction
      • Table Elements of a School Library Marketing Plan
    • Key Marketing Elements
      • Branding to Stand Out
      • Recommendations and Discounts
        • Table Factors That Influence Media Center Purchases
    • The Competitive Landscape
      • Table Leading School Library Specialist Book Publishers
      • Print Publishers
      • Reference Publishers
        • Table Leading School Library Reference Publishers
      • Electronic Aggregators
        • Table Leading Electronic Aggregators for the School Library Market
      • Wholesalers/Jobbers
      • Other Vendors
    • Trends in Distribution
  • Conclusions & Forecast
    • Table U.S. School Library Market, 2008-2009 to 2012-2013 ($ in millions)
    • Growth in Electronic Media
    • Print Continues to Dominate Library Segment
  • Who's Who
    • ABC-CLIO
      • ABDO Publishing
      • Baker & Taylor
      • Capstone Publishing
      • Discovery Education
      • EBSCO
      • Encyclopaedia Britannica
      • Facts On File
      • Follett
      • Gale
      • Gareth Stevens
      • Greenwood Publishing Group
      • H.W. Wilson
      • Ingram Library Services
      • Lerner Publishing Group
      • Marshall Cavendish
      • Overdrive
      • ProQuest
      • Recorded Books
      • Rosen Publishing
      • Scholastic Classroom & Library Group
      • World Book

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