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Publishing for the PreK-12 Market 2007-2008


Attention: There is an updated edition available for this report.

Click here to hear Lead Senior Analyst/Editor Kathy Mickey talk about the research behind Professional Publishing for the PreK-12 Market.
Publishing for the PreK-12 Market is the premier source for expert analysis on the highly competitive $8+ billion PreK-12 school market, where new business dynamics are being created by the demand for products that produce proven student achievement results, the changing nature of textbooks and the blending of print and technology, and the volatile merger and acquisitions market.

This new report offers the most up-to-date business information and market trends in print publishing and instructional technology. It presents the complete view of the U.S. school market in a single-source format, combining the segment breakdown and media analysis formerly available separately in Print Publishing for the School Market and Electronic Media for the School Market.

Use Publishing for the PreK-12 Market to evaluate the trends affecting the industry, assess market opportunities, benchmark performance among market leaders, and develop a realistic, effective strategy for maximum short- and long-term growth.

Topics include:

  • Growth figures, forecasts and projections through 2010 by media and market segment, including: textbooks, courseware, print supplements, modular software, testing, manipulatives, classroom magazines, video and trade books;
  • Relative strength of technology-based instructional materials against the dominant market position of textbooks;
  • Inroads by distance learning in the school market;
  • School market needs for supplemental materials;
  • State textbook adoption market analysis;
  • Trends and advances in statewide testing and classroom assessment segments;
  • Emergent technologies;
  • Market changes in policy, enrollment and funding;
  • 19 detailed company profiles of the leading U.S. school publishers and instructional technology providers.

This report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies currently driving the educational publishing industry.


  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
    • Customization and Collaboration
    • A Triumvirate of Print, Technology and Service
    • Market Begins Climb Back in 2007
      • Table Sales of Instructional Media to the U.S. PreK-12 School Market, 2005-2007P ($ in millions)
    • Textbooks Remain the Largest Segment
      • Table Market Share of Media Used in U.S. Classrooms, 2007P
    • Electronic Media Advances Steadily
    • Houghton Mifflin Pressures Pearson as Largest PreK-12 Publisher
      • Table Simba Information's PreK-12 U.S. Publisher Index, 2005-2007P ($ in millions; ranked by 2007 projected figures)
    • Pearson Is Largest PreK-12 Publisher
    • Harcourt Ensconced in No. 2 Position
    • Carnegie, Voyager and Scientific Learning Lead in Growth Rates
    • Tough Year in 2006 Thwarts Improved Operating Performance
      • Table Educational Publishers' Performance Index, 2006 vs. 2005 ($ in millions; ranked by 2006 operating margin)
    • Goodheart-Willcox Tops Performance Index
    • Continued Development in New Products
    • Standards, Customization and Building Communities
      • Table K-12 Instructional Program Trends
    • Publishers Grapple with Transition to Technology
    • Publishers Pursue Offshore Services to Cut Costs
    • M&A Activity in 2007 Consolidates Industry
      • Table Simba Information's Mergers & Acquisitions Index, December 2006 - August 2007
    • Technology Is a Pivotal Force in M&A Activity
  • Enrollment and Demographics
    • Introduction
      • Table Total Public/Private Projected K-12 Enrollment, 2006-2015 (# in 000)
    • Public Enrollment vs. Private Enrollment
      • Table Enrollment in Public and Private Schools, 2006-2015 (# in 000)
    • Fastest-Growing K-12 Enrollment Areas
    • Growth Rates Vary Across Largest Districts
      • Table States Experiencing Largest Enrollment Increases, 2006-2007 vs. 2005-2006 (# in 000; states ranked by absolute number increase)
      • Table 25 Counties with Largest Enrollment Increases, 2006-2007 (ranked by absolute number increase)
    • Schools Become More Diverse
    • More Special Needs Students in Schools
      • Table Top 25 Districts Based on Enrollment
      • Table 25 Districts with Highest Number LEP/ELL Students (School Year 2005-2006)
    • Homeschool Enrollment Growing
      • Table 25 Districts with Highest Number IEP Students (School Year 2005-2006)
      • Table Distribution of K-12 Homeschooled Students by Grade Level, 1999 & 2003*
  • Funding
    • Introduction
    • Politics Loom Over Funding
    • Federal Funding for 2007 and 2008
      • Table Federal Education Appropriations, 2006-2008P ($ in millions)
      • Table Proposed 2008 Federal Education Appropriations ($ in millions)
    • Title I Funding in States
      • Table U.S. Dept. of Education Title I State Grant Allocations, 2006-2008E (ranked by 2006 $)
    • Title I District Funding Picture
      • Table 50 Largest Title I Allocations to LEAs, 2007-2008E ($ in thousands)
      • Table Recipients of Reading First State Grants, 2006-2008E (ranked by 2006 $)
    • Reading First Funding
    • Tapping Special Education Funding
      • Table IDEA Funding (# in 000)
    • Improving the State Revenue Landscape
      • Table Instructional Materials Expenditure by State, 2005-2006
      • Table Top 50 Districts Per-Pupil Expenditures
    • Instructional Materials Funding
    • Large Districts Present Major Opportunities
  • Textbooks and Adoptions
    • Introduction
      • Table Textbook Share of Instructional Media Used in U.S. Classrooms, 2006 vs. 2007P ($ in millions)
    • Textbook Publishers Adapt to Customization
    • E-Books Supplement Print Textbooks
    • Infused with Technology, Textbooks Become Blended Solutions
    • Embracing Collaboration
    • Textbook Market: Adoption States and Open Territories
    • Adoption Cycle Improves in 2007
      • Table Selected K-12 State Adoption Schedules for Bid Years 2007-20101
    • Largest Districts Boost Benefit of Adoption States
      • Table 17 Counties with Fastest-Growing School Enrollment, 2005-2006 vs. 2006-2007 (Enrollment Growth of at least 5,000 students)
    • Outlook Is Stronger in 2007
    • Texas Makes Changes to Adoption Schedule
    • Harcourt Captures Texas 6-12 Math Adoption
      • Table Texas 2007 6-12 Math Textbook Adoption (Sales $ in thousands; ranked by total share)
    • Notable Wins in Open Territories
  • Instructional Software and Supplementary Materials
    • Introduction
    • Shift in Supplemental Purchasing
      • Table Teacher Buying Patterns, 2007
    • 2007 Supplemental Market Up 3.6%
      • Table Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2005 - 2007P ($ in millions)
    • School Specialty Leads Simba Supplemental Rankings
      • Table Simba Information's Supplemental Publisher Index, 2005-2007P ($ in millions; ranked by 2007 projected figures)
      • Table Planned High Use of Textbooks vs. Supplementals
    • Future of Supplementals
    • Open Source and Gaming Will Grow
  • Testing
    • Introduction
      • Table No Child Left Behind Testing Requirements
    • Policy Shifts
      • Table Testing Segment's Share of Instructional Media in U.S. Classrooms, 2006-2007P ($ in millions)
    • Testing Is a $1.22 Billion Industry in 2007
    • More Than $209 Million in Testing Contracts Awarded
      • Table Simba Information's 2007 Testing Contract Index January-August 2007
    • Classroom Assessment, Intervention Initiatives on the Rise
    • Future Directions: Online Testing
    • Future Directions: Formative Assessment
      • Table Assessment-Related State Legislative Initiatives, 2007
    • Future Directions: Assessment Under a Reauthorized NCLB
  • Emerging Technologies
    • Introduction
    • Computer Access in Schools
      • Table Percentage of Public School Instructional Rooms with Internet Access
      • Table Ratio of Public School Students to Instructional Computers with Internet Access
      • Table Computer Intensity by State
    • One-to-One Initiatives Drive Computer Access
      • Table One-to-One Computing
    • Use of Whiteboards, Clickers Grows
      • Table Fast-Growing Product Categories
    • Hardware Adds Content
    • Social Networking Changing Learning
    • Portals Aid Sharing of Data and Content
      • Table States with Portals
    • K-12 Virtual Education Expected to Grow
      • Table States with State-Sponsored Virtual Schools
    • Course Management Systems Enter K-12
  • Forecast and Conclusions
    • Table Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2006-2010P ($ in millions)
  • Company Profiles
    • American Education Corp.
      • Table Key Statistics: American Education Corp.
      • Table Financial Overview: AEC Corp., 2005-2007P ($ in 000)
    • Carnegie Learning Inc.
      • Table Key Statistics: Carnegie Learning Inc..
      • Table Financial Overview: Carnegie Learning Inc., 2005-2007P ($ in 000)
    • Educational Testing Service
      • Table Key Statistics:Educational Testing Service
      • Table Financial Overview: ETS, 2005-2007P ($ in 000)
    • Haights Cross Communications
      • Table Key Statistics: Haights Cross
      • Table Financial Overview: Haights Cross, 2005-2007P ($ in 000)
    • Harcourt Education (Reed Elsevier)
      • Table Key Statistics: Harcourt Education
    • Harcourt Education Divisions
      • Table Financial Overview: Reed Elsevier, 2005-2007P ($ in millions)
    • Houghton Mifflin Co.
      • Table Key Statistics: Houghton Mifflin Co.
      • Table Financial Overview: Houghton Mifflin, 2005-2007P ($ in 000)
    • Inspiration Software
      • Table Key Statistics: Inspiration Software
      • Table Financial Overview: Inspiration Software, 2005-2007P ($ in 000)
    • LeapFrog Enterprises Inc.
      • Table Key Statistics: LeapFrog Enterprises Inc.
      • Table Financial Overview: LeapFrog Enterprises Inc., 2005-2007P ($ in 000)
    • McGraw-Hill Education (The McGraw-Hill Cos. Inc.)
      • Table Key Statistics: McGraw-Hill Education
      • Table Financial Overview: McGraw-Hill Companies, 2005-2007P ($ in 000)
    • Pearson Education
      • Table Key Statistics: Pearson Education
      • Table Financial Overview: Pearson plc, 2005-2007P ($ in millions)
    • Peoples Education
      • Table Key Statistics: Peoples Education
      • Table Financial Overview Peoples Education, FY2006-FY20071 ($ in 000)
    • Plato Learning
      • Table Key Statistics: Plato Learning
      • Table Financial Overview: Plato Learning, FY2005-FY2007P ($ in 000)
    • The Princeton Review
      • Table Key Statistics: Princeton Review
      • Table Financial Overview: Princeton Review, 2005-2007P ($ in 000)
    • RD School & Educational Services (former WRC Media)
      • Table Key Statistics: RD School & Educational Services
      • Table Financial Overview: RD School & Educational Services (former WRC Media) FY2007 vs. FY2006 ($ in 000)
    • Renaissance Learning
      • Table Key Statistics: Renaissance Learning
      • Table Financial Overview: Renaissance Learning, 2005-2007P ($ in 000)
    • Scholastic Corp.
      • Table Key Statistics: Scholastic Corp.
      • Table Financial Overview: Scholastic, FY2006-FY2008P ($ in millions; fiscal year ends May 31)
    • School Specialty
      • Table Key Statistics: School Specialty
      • Table Financial Overview: School Specialty, FY2005-FY2007 ($ in 000; fiscal year ends April 30)
    • Scientific Learning Corp.
      • Table Key Statistics: Scientific Learning Corp.
      • Table Financial Overview: Scientific Learning Corp., 2005-2007P ($ in 000)
    • Voyager Learning Co.
      • Table Key Statistics: Voyager Learning Co.
      • Table Financial Overview: Voyager Learning Co., 2005-2007P ($ in 000)

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