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Print Publishing for the School Market 2007-2008

The ultimate source for PreK-12 print publishing market intelligence

Here is the in-depth information you need to understand the demand for print instructional media for PreK-12 schools. Print Publishing for the School Market 2006-2007 gives you an accurate and unbiased inside look at el-hi publishing, delivering the facts and forecasts you need to make better strategic decisions.

Print Publishing for the School Market guides you with market size data and growth forecasts, analysis of market trends and tips for success, broken out by the six most prominent media formats: textbooks, print supplements, manipulatives, assessment, classroom magazines, and trade books.

Turn to Print Publishing for the School Market for insights on ...

  • Industry Size and Structure
  • Growth Figures and Projections Through 2009, by Media and Market
  • Segment
  • Enrollment & Demographics
  • Funding
  • PreK & High School Trends & Initiatives
  • Textbooks & Adoptions
  • Supplementary Instructional Materials
  • Testing
  • Data Management
  • Forecasts and Conclusions


Print Publishing for the School Market 2007-2008 covers the six most prominent forms of print media used for instruction in U.S. K-12 schools—textbooks, print supplements, manipulatives, state-level tests, trade books and classroom magazines.

For this edition, Simba Information also conducted research and compiled information on the growing field of data management, including sizing the market, examining its potential for growth and identifying the major companies in the field. While data management may be largely a concern of back-office administrators, its use has infiltrated the classroom, and using data to inform instruction has gained momentum.

For this report, Simba conducted nationwide research, including interviews with publishing industry executives, consultants, industry analysts, state education officials and local school educators and education policy experts. The results of these interviews and Simba’s own research were collated and used to size the industry, and define and analyze the segments and industry trends.

Most of the information in this report was compiled exclusively by Simba Information. Some data was supplied by respected third-party organizations, including the U.S. Department of Education, the U.S. Census Bureau, the Association of American Publishers, Market Data Retrieval and the Center on Education Policy.

  • Methodology
  • Executive Summary
    • Table Breakdown of Sales of Print and Electronic Media to the PreK-12 School Market, 2006
  • Industry Size and Structure
    • Introduction
    • Market Forces at Work
    • Market Dips in 2006
      • Table Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2004-2006P ($ in millions)
    • Textbooks Remain the Largest Segment
    • Technology Media Outpaces Print Media
      • Table Market Share of Media Sold Into U.S. Classrooms, 2006P
    • Textbooks Command 55% of All Print Media
      • Table Print Media Used for Instruction in U.S. Schools, 2004-2006P ($ in millions)
      • Table Share of Print Media Used for Instruction in U.S. Schools, 2006P, Total = $6.25 Billion
    • Pearson Education Reigns as Largest PreK-12 Publisher
      • Table Simba's U.S. Print-Based PreK-12 Publisher Index, 2004-2006P ($ in millions; ranked by 2006P sales)
    • M&A Activity in High Gear in 2006
      • Table Simba Information's Merger & Acquisition Index, 2006
  • Market Trends
    • Introduction
    • Federal Policy Initiatives
    • English-Language Learner Population, Programs Grow
      • Table 10 U.S. Public School Districts with Highest Percentage of Students in ELL1 Programs, 2003-2004
      • Table English-Language Program Growth, 1990 vs. 2000 (in 000)
      • Table Special Education Enrollment, 20 Largest U.S. Public School Districts, 2003-2004
    • 1.3 Million Students in Individualized Education Programs
    • Rising Interest in Professional Development
      • Table Areas of Greatest Need to Improve Student Performance
    • Federal Government Key Provider of P.D. Funding
    • Tutoring Market Has Not Yet Reached Full Potential
      • Table Supplemental Education Services (SES) Providers by Type, 2005
    • Reforming High School and Connecting to College
      • Table Dropout Rates of 15-to 24-Year-Olds Who Dropped Out of Grades 10-12, 1993-2003
    • PreK Momentum Continues
    • McGraw-Hill, Pearson Most Widely Used Programs in ERF Programs
      • Table Curriculum Leaders, 2006 Early Reading First Grants ($ in 000)
    • Continued Population Growth Among 3-to 5-Year-Olds
      • Table Actual and Projected Preprimary School-Age Populations, 2004-2015 (# in 000)
  • Enrollment and Demographics
    • Introduction
      • Table Total Public/Private Projected K-12 Enrollment, 2004-2015 (# in 000)
      • Table Enrollment in Public and Private Schools, 2004-2015 (# in 000)
    • Public Enrollment vs. Private Enrollment
    • South, West Continue to Grow; Northeast Declines
      • Table U.S. K-12 Public School Enrollment by Region, 2006-2015 (# in 000, ranked by % change)
    • Recent Growth Areas
    • Nevada, Arizona Are Fastest-Growing K-12 States from 2003 to 2015
      • Table Public School Enrollment by State, 2005-2006 vs. 2004-2005 (Ranked by absolute number increase in descending order)
      • Table Top 10 Fastest-Growing States by U.S. Public School Enrollment, 2003-2015 (# in 000; states ranked by % change)
      • Table Enrollment by County, 25 Districts with Largest Increases, 2005-2006 (ranked by absolute number increase)
    • School Construction Plans Forged Ahead in 2005, Slow in 2006
      • Table School Construction, Where the Money Goes, by Building Type, 2006
    • Schools Become More Diverse
      • Table Percentage of K-12 Students by Race/Ethnicity by State, Fall 1992 & Fall 2002
    • Homeschool Enrollment Grows 28.9% Between 1999 and 2003
      • Table Distribution of K-12 Homeschooled Students by School Enrollment, 1999 and 2003*
    • Instructional Content Sources for Homeschooling
  • Funding
    • Introduction
    • Federal Role in Education Funding
      • Table Federal Education Appropriations, 2005-2007P ($ in millions)
    • Changes Proposed for 2007 Federal Spending
    • Title I Funding Up in 25 States
      • Table U.S. Department of Education Title I State Grant Allocations, 2004-2006P (ranked by 2006 $)
      • Table 50 Largest Title I Allocations to LEAs, 2006 ($ in thousands)
    • Title I District Funding Picture More Mixed
    • Reading First Funding Down in 2006
      • Table Recipients of Reading First State Grants, 2004-2006P (ranked by 2006 $)
      • Table Curriculum Leaders, 2006 Early Reading First Grants ($ in thousands)
    • Early Reading First Is Smaller Funding Stream
      • Table IDEA Funding (# in 000)
    • Tapping Special Education Funding
    • Improving State Revenue Landscape
    • Large Districts Offer Big Opportunities
      • Table Instructional Materials Expenditure by State, 2004-2005
      • Table Top 50 Districts Per-Pupil Expenditures
  • Textbooks and Adoptions
    • Introduction
      • Table Textbook Share of Print Media Used for Instruction in U.S. Classrooms, 2006P vs. 2005 ($ in millions)
    • Changing Shape of Textbook Programs
    • Increased Customization
    • Textbook Market: Adoption States and Open Territories
    • Adoption Cycle Dips in 2006
      • Table Selected K-12 State Adoption Schedules for Bid Years 2006-20091
      • Table 20 Largest Public School Districts in the U.S., 2003-2004
    • Largest Public School Districts Are in Adoption States
    • Largest States for Textbook Sales
      • Table Elementary and Secondary Textbook Sales, Top 10 States, 2005 ($ in 000)
    • Reading Is the Largest PreK-6 Discipline
      • Table Top 10 Disciplines for Textbooks in the U.S., 2005 ($ in 000)
    • 2006 Was a More Difficult Adoption Year
    • Harcourt Leads Simba's 2006 K-8 Adoption Scorecard
      • Table Simba Information's K-8 Adoption Scorecard, 2006 ($ in 000; ranked by total sales1)
    • Harcourt Leads Simba's 2006 9-12 Adoption Scorecard
      • Table Simba Information's 9-12 Adoption Scorecard, 2005 ($ in 000; ranked by total share)
    • Outlook 2007
  • Supplementary Instructional Materials
    • Introduction
    • School Improvement and Intervention
    • Growing Need for Intervention
      • Table Areas of Greatest Need to Improve Student Performance
      • Table Supplements Used for Instruction in U.S. Schools ($ in millions)
    • 2006 Supplemental Market Up 4.1%
    • Shift Toward Electronic Supplementals
    • Test Preparation and Remediation
    • Fairs, Clubs and Magazines
    • School Specialty Leads Simba Print Supplemental Rankings
      • Table Simba's Largest U.S. Print Supplemental Publisher Rankings, 2006P ($ in millions)
  • Testing
    • Introduction
      • Table State-Level Tests and Classroom Assessment, 2004-2006P ($ in millions)
    • What NCLB Requires
    • Future Testing Opportunities
      • Table No Child Left Behind Testing Requirements
      • Table Anticipated State Contracts Going to Bid, 2007-2008
    • High School Students Face More Assessment
      • Table States with High School Exit Exams
      • Table Contractors in States with Mandatory High School Exit Exams, 2006-2007
      • Table State Support Policies for Helping Students Pass Exit Exams
    • Companies React to Opportunities
  • Data Management
    • Introduction
    • Fragmented, Growing Market
    • Content vs. Technology
    • Case Study: Philadelphia
      • Table Comparing Costs of Data Management Systems
    • Effect on Content Providers
    • Funding
      • Table 2006-2009 Funding for Statewide Data Management Systems
    • Long-Term Goals of Educators
    • Forecast
    • Data Management Providers
      • Pearson Education
      • TetraData
      • SchoolNet, Inc.
      • eScholar
      • Software Technology, Inc.
      • EDmin.com
  • Forecast and Conclusions
    • Table Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2005-2009 ($ in millions)
  • Profiles of Leading Educational Publishers
    • Cambium Learning
      • Table Key Statistics: Cambium Learning
      • Table Financial Overview: Cambium Learning, 2004-2006P ($ in 000)
    • Carnegie Learning
      • Table Key Statistics: Carnegie Learning
      • Table Financial Overview: Carnegie Learning, 2004-2006P ($ in 000)
    • Cookie Jar Education (Cookie Jar Group)
      • Table Key Statistics: Cookie Jar Education
      • Table Financial Overview: Cookie Jar Education, 2004-2006 ($ in 000; years ended Aug. 31)
    • Curriculum Associates
      • Table Key Statistics: Curriculum Associates
      • Table Financial Overview: Curriculum Associates, 2005-2006P ($ in 000)
    • Educate Inc.
      • Table Key Statistics: Educate Inc.
      • Table Financial Overview: Educate, 2004-2006P ($ in 000)
    • EMC Corp.
      • Table Key Statistics: EMC Corp.
      • Table Financial Overview: EMC Corp., 2004-2006P ($ in 000)
    • Educational Testing Service
      • Table Key Statistics: Educational Testing Service
      • Table Financial Overview: ETS, 2004-2006P ($ in 000)
    • Haights Cross Communications
      • Table Key Statistics: Haights Cross
      • Table Financial Overview: Haights Cross, 2004-2006P ($ in 000)
    • Harcourt Education (Reed Elsevier)
      • Table Key Statistics: Harcourt Education
      • Table Financial Overview: Reed Elsevier, 2004-2006P ($ in 000)
    • Houghton Mifflin Co.
      • Table Key Statistics: Houghton Mifflin Co.
      • Table Financial Overview: Houghton Mifflin, 2004-2006P ($ in 000)
    • Kaplan Inc.
      • Table Key Statistics: Kaplan, Inc.
      • Table Financial Overview: Kaplan Inc., 2004-2006P ($ in 000)
    • McGraw-Hill Education (The McGraw-Hill Companies Inc.)
      • Table Key Statistics: McGraw-Hill Education
      • Table Financial Overview: McGraw-Hill Companies, 2004-2006P ($ in 000)
    • Pearson Education
      • Table Key Statistics: Pearson Education
      • Table Financial Overview: Pearson plc, 2004-2006P ($ in 000)
    • Peoples Education
      • Table Key Statistics: Peoples Education
      • Table Financial Overview: Peoples Education, 2004-2007P ($ in 000)
    • The Princeton Review
      • Table Key Statistics: Princeton Review
      • Table Financial Overview: Princeton Review, 2004-2006P ($ in 000)
    • ProQuest Co.
      • Table Key Statistics: ProQuest Co.
    • William H. Sadlier
      • Table Key Statistics: William H. Sadlier
      • Table Financial Overview: William H. Sadlier, 2004-2006P ($ in 000)
    • Scholastic Corp.
      • Table Key Statistics: Scholastic Corp.
      • Table Financial Overview: Scholastic, 2004-2006P ($ in 000; fiscal year ends May 31)
    • School Specialty
      • Table Key Statistics: School Specialty
      • Table Financial Overview: School Specialty, 2004-2006P ($ in 000; fiscal year ends April 30)
    • Touchstone Applied Science Associates
      • Table Key Statistics: TASA
      • Table Financial Overview: TASA, 2004-2006P ($ in 000)
    • WRC Media
      • Table Key Statistics: WRC Media
      • Table Financial Overview: WRC Media, 2004-2006P ($ in 000)

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