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PreK-12 Online Course Market Forecast 2013

This report examines the market of online learning—also called cyberlearning, e-learning, or virtual learning—and how it has evolved over time. As defined for this report, the K-12 online course market consists of complete, comprehensive, for-credit courses delivered online. They can be used for full-time study in an online virtual school or one or two at a time to supplement traditional K-12 courses.


With that understanding as a guide, Simba analyzes how widely online courses are being offered in PreK-12 schools, the challenges faced with wider adoption, and the forces driving the movement toward online learning. The market for K-12 online learning has been growing at a double-digit rate annually for the last several years. Simba projects the same strong growth rate will continue into the foreseeable future as more districts launch virtual schools, and online learning programs expand the number of courses offered and the number of students reached. 

The information in PreK-12 Online Course Market Forecast 2013 comes primarily from in-depth interviews with administrators from state departments of education and directors of online learning for K-12 districts, as well as executives from leading online learning vendors. Moreover, this report profiles 11 key suppliers of K-12 online courses, platforms and/or solutions to states, districts, schools and/or individuals.


  • Methodology
  • Executive Summary
  • Introduction
    • Distance Learning Dates Back to Correspondence Courses
    • Online Learning Defined
  • Market Size and Enrollment
    • Table Online Learning Market, 2011/2012 to 2012/2013 ($ in millions)
    • Table Growth Rates for Selected State and District Virtual Learning Programs
    • A Changing Market
    • Cost Considerations and Funding Models
      • Table Selected Funding Mechanisms for Online Learning
  • Drivers and Challenges
    • Forces Driving the Adoption and Growth of Online Learning
      • Personalized Learning
      • Budget Factors
      • Common Core State Standards
    • Challenges to Online Learning Growth
      • Regulatory Landscape
        • Table Examples of State and District Regulations Governing Online Learning
    • Technology Barriers to Online Learning
      • Credibility and Communication
    • Growth Areas
      • Blended Learning
        • Table The Many Forms of Blended Learning
    • Subject Areas
    • Specific Populations
  • State Online Course Activities
    • Overview of State Virtual Learning Initiatives
      • Table Statewide Online Learning Scenarios
    • Regulations and Legislation
    • Evolution of Online Learning
      • Table Online Learning Providers Endorsed by the Minnesota Department of Education
    • State Case Studies
      • Arkansas
      • Florida
      • Iowa
      • Kentucky
      • Mississippi
      • Montana
      • Oregon
      • West Virginia
      • Wisconsin
      • Wyoming
  • District Online Course Activities
    • Reasons for Growth
    • The Landscape
    • Consortium-Led and Individual-School Programs
    • District Case Studies
      • Albuquerque (NM) Public Schools
      • Capistrano (CA) Unified School District
      • Fairfax County (VA) Public Schools
      • Kenosha (WI) Unified School District
      • Putnam County (TN) School System
      • Riverside (CA) Unified School District
  • Competitive Landscape
    • Table Summary of Selected Providers of Online Courses
    • Commercial Vendors
    • Universities, States and Districts, Collaboratives and Consortia
    • Free, Non-Profit, and Open Source
    • Self-Produced
  • Conclusions and Outlook
    • Market Forces Drive Growth
      • Table Online Learning Market Forecast, 2012/2013 to 2015/2016 ($ in millions)
      • Table Online Learning Market Share Forecast, 2012/2013 to 2015/2016 ($ in millions)
    • Market Trends Will Continue and Intensify
    • Best Practices Develop
  • Company Profiles
    • Apex Learning
    • CompassLearning
    • Connections Education
    • Edgenuity
    • EdisonLearning
    • Edmentum
    • Florida Virtual School
    • K12 Inc.
    • Odysseyware
    • Penn Foster
    • VHS Collaborative

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