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Market Opportunities for PreK Instructional Materials 2013-2014


Attention: There is an updated edition available for this report.

Market Opportunities for PreK Instructional Materials 2013-2014 examines the early childhood education market and the potential for sales of instructional materials in this segment. The report focuses on children who are enrolled in Head Start, stateand locally funded public PreK classrooms, and private childcare centers. It excludes kindergarten. Primary attention is paid to the core market of four-year-olds. 

For this report, Simba partnered with MCH Strategic Data to conduct an online and telephone survey of Head Start locations, school-based PreK and early childhood programs, and independent childcare centers. The survey yielded 228 responses through the online portion of the survey and 320 responses through the telephone portion. The bulk of respondents (87%) identified themselves as administrators, with the remaining 13% self-identifying as instructors.


  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
    • Market Size and Growth
      • Table Total Sales of PreK Instructional Materials, 2011-2012 and 2012-2013 School Years, By Market Segment
    • Market Share by Type of Material
      • Table What percentage of your school's or center's total budget went toward instructional materials in the 2012/2013 school year?
      • Table What instructional materials do you use in the classroom?
      • Table Total Sales of PreK Instructional Materials, 2011-2012 and 2012-2013 School Years, By Type of Instructional Materials
    • Industry Players
      • Table What formats of instructional materials do students use during the day?
      • Table Where were the instructional materials used in your classroom(s) during the 2012/2013 school year acquired?
    • Types of Vendors
  • The Customer
    • A Fragmented Market
    • Characteristics of Survey Respondents
      • Table What is the current enrollment at your school or center?
      • Table What age levels do you serve?
      • Table Percentage of Current State-Funded PreK Programs Launched Per Decade
    • Complicated and Confusing
    • State-Funded Programs
    • Program Lifespans
    • Scope and Enrollment
      • Table Scope of State-Funded PreK Programs, by Percentage of Districts Where Available
      • Table Percentage of Four -Year-Olds Enrolled in State-Funded Programs, by State
    • Eligibility Requirements
      • Table Eligibility Requirements of State-Funded PreK Programs
    • A Mix of Sites
    • Part-day vs. Full-day
      • Table State-Funded Programs, by Day Length
    • Standards and Curriculum
    • Oversight
    • Funding Trends
    • Head Start
      • Table Percentage of Four-Year-Olds Enrolled in Head Start Programs, by State 2012-2013
    • Local Programs
    • Private Chains
    • Special Education
  • Trends and Drivers
    • Introduction
    • Enrollment Trends
    • Federal Leadership
    • States as Drivers of PreK
    • Standards and Quality
    • Return on Investment
    • Growth Areas
    • Focus on Academics
      • Table Please indicate how important each of the following topics is to your current instructional materials needs, with 1 being not important and 5 being extremely important
    • Whole Child
    • Addressing Diversity
    • Infants and Toddlers
    • The School-Home Connection
    • Growth Ahead for Assessments
    • Digital Devices and Content
      • Table If children use digital materials in the classroom, which devices do they use?
      • Table Do teachers use a digital device in the classroom for assessment?
    • Professional Development
  • Funding Sources
    • Introduction
    • Tuition
      • Table What is the primary funding source for your school or center?
      • Table Percentage of State-Funded Programs That Charge Fees, 2012-2013
    • State Funding
      • Table Preschool Enrollment and Estimated State Spending Per Child, 2011-2012
    • Federal Funding
    • Local Money and Other Sources of Funding
    • Multiple Funding Sources
    • Instructional Materials Purchases
      • Table Financial Contribution of Selected State-to-State Funded PreK Programs
      • Table Where did the funding for your instructional materials purchases come from in the 2012-2013 school year?
  • Looking Ahead
    • Introduction
    • Great Expectations
      • Multi-Sector Growth
        • Table Do you expect your budget for instructional materials to rise or fall in the 2013-2014 school-year, compared to 2012-2013?
    • Looking Ahead
      • Table Total sales of PreK instructional materials, 2012-2013 and 2013-2014, by market segment
      • Table Total sales of PreK instructional materials, 2012-2013 and 2013-2014, by type of instructional material
  • Case Studies
    • Introduction
    • Arkansas
    • Colorado
    • Michigan
    • Oregon
    • Tennessee
    • Texas
    • West Virginia

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