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Online Yellow Pages Markets 2008-2009


Attention: There is an updated edition available for this report.

Simba is pleased to introduce Online Yellow Pages Markets 2008-2009 -- an all-new comprehensive market intelligence report on the state of the online yellow pages industry in 2008. But even more important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium.

Use Online Yellow Pages Markets 2008-2009 to:

  • Gain access to Simba’s exclusive data on current online yellow pages market size and structure
  • Understand the structure of partnerships between yellow pages publishers and search engine giants, such as Google and Yahoo!
  • Benchmark your own online initiatives against those of your competitors
  • Target realistic online yellow pages revenue growth for your company
  • Identify potential partnership opportunities And more!


  • Methodology
  • Executive Summary
  • Size of the Online Yellow Pages Market
    • Introduction
      • Table Statistical Summary of the Yellow Pages Industry, 2002-2007
      • Table Print, Internet Share of Annual Yellow Pages Market, 2006-2009P ($ in millions)
    • Yellow Pages Market Overview
      • Table Revenue Growth in All U.S. Advertising Media, 2005-2008P ($ in millions)
    • Market Segments and Key Players
      • Table Online YP & YP Local Search Compared to Internet and All Advertising, 2005-2008P ($ in millions)
      • Table Publishers' Percentage of Revenue from Online, 2006-2008P ($ in millions)
      • Table Top 20 Internet Yellow Pages Usage by Category with Print Comparison, 2007 (Usage in millions)
    • Internet and Print Usage
      • Table Yellow Page References, 2005-2007
  • Online Yellow Pages Market Dynamics
    • Types of Online Yellow Pages
      • Table Estimated IYP Traffic for Select Publishers, 2006-2007 (in 000)
      • Table Sources of Incumbent Online Directory Listings
      • Table Internet Sites and IYP Publishers That Power Them, 2008
      • Table Key Internet Alliances in Yellow Pages Industry
    • Top Print Publishers in the Online Yellow Pages Arena
      • Ambassador Publishing
      • AT&T Advertising & Publishing
      • Idearc Media
      • Ogden Directories
      • Phone Directories Co.
      • R.H. Donnelley
      • User-Friendly Phone Book
      • Valley Yellow Pages
      • White Directory Publishers
      • Yellowbook
    • Internet-Only Yellow Pages Providers
      • infoUSA (now known as infoGroup)
    • Search Engine Local and Yellow Pages Providers
      • IAC Search & Media
      • Google
      • Local.com
      • LookSmart
      • Yahoo!
  • Forecast & Conclusions
    • Internet Market Forecast
      • Table Internet Yellow Pages Advertising Revenue, 2005-2008P ($ in millions)
    • Print Publishers Online Growth
      • Table Internet YP Revenue Compared to Total YP Revenue, 2005-2010P ($ in millions)
    • Users and Content
  • Profiles of Leading Print Internet Providers
    • Ambassador Media Group
      • Table At a Glance: Ambassador Media Group
      • Table Overall Revenue Growth vs. Online Revenue Growth, Ambassador Publishing, 2006-2008P (in 000)
    • AT&T Communications
      • Table At a Glance: AT&T Communications
      • Table Overall Revenue Growth vs. Online Revenue Growth, AT&T Yellow Pages and BellSouth Advertising & Publishing, 2006-2008P (in millions)
    • Idearc Media
      • Table At a Glance: Idearc Media
      • Table Overall Revenue Growth vs. Online Revenue Growth, Idearc Media, 2006-2008P (in millions)
    • Ogden Directories
      • Table At a Glance: Ogden Directories
      • Table Overall Revenue Growth vs. Online Revenue Growth, Ogden Directories, 2006-2008P (in 000)
    • Phone Directories Co.
      • Table At a Glance: Phone Directories Co.
      • Table Overall Revenue Growth vs. Online Revenue Growth, Phone Directories Co., 2006-2008P (in 000)
    • R.H. Donnelley
      • Table At a Glance: R.H. Donnelley
      • Table Overall Revenue Growth vs. Online Revenue Growth, R.H. Donnelley, 2006-2008P (in millions)
    • User-Friendly Phone Book
      • Table At a Glance: User-Friendly Phone Book
      • Table Overall Revenue Growth vs. Online Revenue Growth, User-Friendly Phone Book, 2006-2008P (in 000)
    • Valley Yellow Pages
      • Table At a Glance: Valley Yellow Pages
      • Table Overall Revenue Growth vs. Online Revenue Growth, Valley Yellow Pages, 2006-2008P (in 000)
    • White Directory Publishers
      • Table At a Glance: White Directory Publishers
      • Table Overall Revenue Growth vs. Online Revenue Growth, White Directory Publishers, 2006-2008P (in 000)
    • Yellowbook
      • Table At a Glance: Yellowbook
      • Table Overall Revenue Growth vs. Online Revenue Growth, Yellowbook, Fiscal 2007-2009P (in millions)
  • Profiles of Leading Search Engines and Suppliers
    • IAC
      • Table At a Glance: IAC/Ask.com
      • Table Ask.com Revenue Growth, 2006-2008P (in millions)
    • Google
      • Table At a Glance: Google
      • Table Google Revenue Growth, 2006-2008P (in billions)
    • infoUSA
      • Table At a Glance: infoUSA
    • Local.com
      • Table At a Glance: Local.com
      • Table Local.com Revenue Growth, 2006-2008P (in millions)
    • LookSmart
      • Table At a Glance: LookSmart
      • Table LookSmart Revenue Growth, 2006-2008P (in millions)
    • Yahoo!
      • Table At a Glance: Yahoo!
      • Table Yahoo! Revenue Growth, 2006-2008P (in billions)

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