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Online Yellow Pages Market 2007-2008


Attention: There is an updated edition available for this report.

Click here to hear Lead Senior Analyst/Editor David Goddard talk about the research behind the Online Yellow Pages 2007-2008 Report.

Simba is pleased to introduce Online Yellow Pages Markets 2007-2008 -- an all-new comprehensive market intelligence report on the state of the online yellow pages industry in 2007. But even more important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium.

Use Online Yellow Pages Markets 2007-2008 to:

  • Gain access to Simba’s exclusive data on current online yellow pages market size and structure
  • Understand the structure of partnerships between yellow pages publishers and search engine giants, such as Google and Yahoo!
  • Benchmark your own online initiatives against those of your competitors
  • Target realistic online yellow pages revenue growth for your company
  • Identify potential partnership opportunities And more!


  • Methodology
  • Executive Summary
  • Size of the Online Yellow Pages Market
    • Introduction
      • Table Statistical Summary of the Yellow Pages Industry, 2001-2006
      • Table Print, Internet Share of Annual Yellow Pages Market, 2005-2007P ($ in millions)
    • Yellow Pages Market Overview
      • Table Revenue Growth in All U.S. Advertising Media 2005-2007P ($ in millions)
      • Table Online YP & YP Local Search Advertising vs. All Online Advertising and Total Advertising Spending, 2005-2007P ($ in millions)
    • Market Segments and Key Players
      • Table Publishers' Percentage of Revenue from Online, 2005-2006 (Revenue in millions)
      • Table Usage by Category, Top 20 Online Yellow Pages vs. Print Directories, 2005 (Usage in millions)
    • Internet and Print Usage
      • Table Yellow Pages References, 2002-2005 (References in billions)
  • Online Yellow Pages Market Dynamics
    • Types of Online Yellow Pages
      • Table Estimated Online YP Traffic for Select Publishers, 2006 (in thousands)
      • Table Sources of Incumbent Online Directory Listings
      • Table Select Internet Sites and Internet Yellow Pages Publishers That Power Them, 2006
      • Table Key Online Alliances in Yellow Pages Industry
      • Table Online YP Revenue Growth, Print Publishers, 2005-2007P (Revenue in millions)
    • Top Print Publishers in the Online Yellow Pages Arena
      • Ambassador Publishing
      • AT&T Advertising & Publishing
      • Idearc Media
      • Ogden Directories
      • Phone Directories Co.
      • R.H. Donnelley
      • User-Friendly Phone Book
      • White Directory
      • Yellow Book USA
      • ypOne Publishing
    • Internet-Only Yellow Pages Providers
      • InfoSpace
        • Table IYP Revenue Growth, Internet-Only Yellow Pages Publishers, 2005-2007P (Revenue in millions)
      • infoUSA
    • Search Engine Local and Yellow Pages Providers
      • IAC Search & Media
      • Google
      • Local.com
      • LookSmart
      • Yahoo!
  • Forecast & Conclusions
    • Internet Market Forecast
      • Table Online Yellow Pages Advertising Revenue, 2005-2007P ($ in millions)
    • Print Publishers Online Growth
      • Table Online Yellow Pages Revenue vs. Total Yellow Pages Revenue, 2005-2010P ($ in millions)
    • Users and Content
  • Profiles of Leading Print Internet Providers
    • Ambassador Yellow Pages
      • Table At a Glance: Ambassador Publishing
      • Table Overall Revenue Growth vs. Online Revenue Growth, Ambassador Publishing, 2005-2007P (in 000)
    • AT&T Communications
      • Table At a Glance: AT&T Communications
      • Table Overall Revenue Growth vs. Online Revenue Growth, AT&T Yellow Pages and BellSouth Advertising & Publishing, 2005-2007P (in millions)
    • Idearc Media
      • Table At a Glance: Idearc Media
      • Table Overall Revenue Growth vs. Online Revenue Growth, Idearc Media, 2005-2007P (in millions)
    • Ogden Directories
      • Table At a Glance: Ogden Directories
      • Table Overall Revenue Growth vs. Online Revenue Growth, Ogden Directories, 2005-2007P (in 000)
    • Phone Directories Co.
      • Table At a Glance: Phone Directories Co.
      • Table Overall Revenue Growth vs. Online Revenue Growth, Phone Directories Co., 2005-2007P (in 000)
    • R.H. Donnelley
      • Table At a Glance: R.H. Donnelley
      • Table Overall Revenue Growth vs. Online Revenue Growth, R.H. Donnelley, 2005-2007P (in millions)
    • User-Friendly Phone Book
      • Table At a Glance: User-Friendly Phone Book
      • Table Overall Revenue Growth vs. Online Revenue Growth, User-Friendly Phone Book, 2005-2007P (in 000)
    • White Directory Publishers
      • Table At a Glance: White Directory Publishers
      • Table Overall Revenue Growth vs. Online Revenue Growth, White Directory Publishers, 2005-2007P (in 000)
    • Yellow Book USA
      • Table At a Glance: Yellow Book USA
      • Table Overall Revenue Growth vs. Online Revenue Growth, Yellow Book USA, Fiscal 2006-2008P (in millions)
    • ypOne Publishing
      • Table At a Glance: ypOne Publishing
      • Table Overall Revenue Growth vs. Online Revenue Growth, ypOne Publishing, 2005-2007P (in 000)
  • Profiles of Leading Pure Play IYP Providers
    • InfoSpace
      • Table At a Glance: InfoSpace
    • infoUSA Inc.
      • Table At a Glance: infoUSA Inc.
  • Profiles of Leading Search Engines
    • IAC
      • Table At a Glance: Ask.com
    • Google
      • Table At a Glance: Google
    • Local.com
      • Table At a Glance: Local.com
    • LookSmart
      • Table At a Glance: LookSmart
    • Yahoo!
      • Table At a Glance: Yahoo!

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