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National Survey Of Early Childhood Programs

Briefs taken from National Survey of Early Childhood Programs: 2010, Education Market Research, 2010. Survey of 16,000 educators, conducted in the spring 2010, including Pre-K through Grade 2 teachers, and Early Childhood supervisors. National Center for Education Statistics (NCES) grade by grade enrollment figures for the school year starting Fall 2009 indicate that the Early Childhood market of Prekindergarten through second grade consists of approximately 12.5 million children, up from 11.3 million eight years ago. EMR’s 2010 survey of this market segment was designed to ask Early Childhood educators about how they allocate class time, the kinds of instructional materials they prefer to use, how much they spend on those materials, which publishers, manufacturers, and suppliers are providing them with the best products and services, and what types of new materials they feel they need for the future.


  • EXECUTIVE SUMMARY
  • INTRODUCTION
  • METHOD
  • ANALYSIS OF RESULTS
    • Response Rates
    • Demographics Of Respondents In The Survey Sample
    • Profile Of The Typical Early Childhood Classroom
    • Screening For Early Learning And Developmental Skills
    • Types Of Learning Materials Used On A Frequent Basis
    • Organization Of The Early Childhood Curriculum
    • Most Important Early Childhood Themes
    • Class Time Allocated To Pre-Reading Skills
    • Class Time Allocated To Subject Areas
    • Usage Of Software And Internet
    • Market Size For Early Childhood Learning Materials
    • Professional Development Related To Early Childhood Programs And Personnel
    • Early Learning Furniture: Purchase Decision Making, Spending, And Brand Loyalty
    • Manufacturer's Brand of Early Learning Furniture
    • Expenditures For Early Learning Furniture And Market Size
    • Rankings And Ratings Of The Top Providers Of Early Childhood Learning Materials
  • SUMMARY AND CONCLUSIONS
    • Market Size For Early Childhood Learning Materials
    • Types Of Learning Materials Used On A Frequent Basis
    • Most Important Early Childhood Themes
    • Class Time Allocated To Subject Areas
    • Usage Of Software And Internet
    • Professional Development Related To Early Childhood Programs And Personnel
    • Early Learning Furniture: Purchase Decision Making, Spending, And Brand Loyalty
    • Rankings And Ratings Of The Top Providers Of Early Childhood Learning Materials
    • Early Childhood Market Trends
  • APPENDIX: DATA TABLES
    • Table STATE OF RESIDENCE
    • Table REGION
    • Table Q.1 - WHICH OF THE FOLLOWING MOST CLOSELY DESCRIBES YOUR POSITION?
    • Table Q.2 - WHICH OF THE FOLLOWING GRADES DO YOU TEACH/SUPERVISE?
    • Table Q.3 - HOW MANY YEARS OF EXPERIENCE DO YOU HAVE WORKING AT THE EARLY CHILDHOOD LEVEL?
    • Table Q.4 - IF YOU ARE A TEACHER, DO YOU PLAN TO RETIRE FROM TEACHING IN THE NEAR FUTURE?
    • Table Q.5 - WHAT IS YOUR TYPICAL CLASS SIZE?
    • Table Q.6 - DO YOU/YOUR TEACHERS HAVE A PARAPROFESSIONAL TO ASSIST IN THE CLASSROOM?
    • Table Q.7 - WHAT IS THE LENGTH OF THE SCHOOL DAY FOR THE CHILDREN IN YOUR CLASS(ES)?
    • Table Q.8 - ABOUT WHAT PERCENTAGE OF YOUR CHILDREN ARE SCREENED FOR EARLY LEARNING AND DEVELOPMENTAL SKILLS?
    • Table Q.9 - WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS (AT LEAST 2-3 TIMES EACH WEEK) IN YOUR CLASSROOM(S)?
    • Table Q.10 - WHICH OF THE FOLLOWING WOULD YOU SAY IS THE DOMINANT CURRICULUM APPROACH FOLLOWED BY YOUR SCHOOL OR DISTRICT?
    • Table Q.11 - AROUND WHICH OF THE FOLLOWING DO YOUR ORGANIZE YOUR CURRICULUM?
    • Table Q.12 - PLEASE LIST THE TWO MOST IMPORTANT THEMES YOU TYPICALLY COVER EACH SCHOOL YEAR
    • Table Q.13 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING PRE-READING SKILLS: VOCABULARY?
    • Table Q.13 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING PRE-READING SKILLS: ALPHABET?
    • Table Q.13 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING PRE-READING SKILLS: PHONEMIC AWARENESS?
    • Table Q.13 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING PRE-READING SKILLS: LETTER RECOGNITION?
    • Table Q.13 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING PRE-READING SKILLS: SEGMENTING WORDS INTO SOUNDS?
    • Table Q.13 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING PRE-READING SKILLS: DECODING PRINTED TEXT?
    • Table Q.14 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING AREAS: READING?
    • Table Q.14 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING AREAS: WRITING?
    • Table Q.14 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING AREAS: MATH?
    • Table Q.14 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING AREAS: SCIENCE?
    • Table Q.14 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING AREAS: SOCIAL STUDIES?
    • Table Q.14 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING AREAS: SOCIAL SKILLS?
    • Table Q.14 - IN A TYPICAL WEEK IN YOUR CLASS(ES), ABOUT HOW MUCH TIME IS SPENT ON EACH OF THE FOLLOWING AREAS: PLAY/GAMES?
    • Table Q.15 - ABOUT HOW FREQUENTLY DO YOU USE EDUCATIONAL SOFTWARE WITH YOUR CHILDREN?
    • Table Q.16 - WHERE DO YOUR CHILDREN USE EDUCATIONAL SOFTWARE?
    • Table Q.17 - ABOUT HOW FREQUENTLY DO YOU USE THE INTERNET/WEB SITES WITH YOUR CHILDREN?
    • Table Q.18 - WHERE DO YOUR CHILDREN USE THE INTERNET?
    • Table Q.19 - ABOUT HOW MUCH WILL YOU SPEND THIS SCHOOL YEAR FOR LEARNING MATERIALS PER CLASSOOM, INCLUDING FUNDS FROM SCHOOL BUDGET, PARENT ORGANIZATIONS, FUNDRAISING, AND PERSONAL FUNDS, IN EACH OF THE FOLLOWING CATEGORIES, AND IN TOTAL? SUMMARY OF AVERAGES
    • Table Q.20 - DO YOU EXPECT THAT FEDERAL STUMULUS FUNDS OR GRANTS WILL HAVE A SIGNIFICANT EFFECT ON YOUR SPENDING PLANS AS THEY RELATE TO LEARNING MATERIALS FOR YOUR CLASSROOM(S)?
    • Table Q.21 - FROM WHAT SOURCE DO YOU/YOUR TEACHERS MOST PREFER TO BUY LEARNING MATERIALS?
    • Table Q.22 - APPROXIMATELY HOW MUCH WILL YOUR DISTRICT AND SCHOOLS SPEND IN TOTAL ON PROFESSIONAL DEVELOPMENT RELATED TO EARLY CHILDHOOD PROGRAMS AND PERSONNEL IN THE 2010-11 SCHOOL YEAR?
    • Table Q.23 - IF THERE WAS ONE NEW PROFESSIONAL DEVELOPMENT PROGRAM YOU COULD REQUEST FOR WHICH YOU BELIEVE THE DEMAND IN YOUR DISTRICT WOULD BE VERY HIGH, WHAT WOULD THAT PROGRAM BE?
    • Table Q.24 - LOOKING AT THE FOLLOWING LIST OF EARLY LEARNING FURNITURE SUPPLIERS, WITH WHOSE PRODUCTS WOULD YOU SAY YOU ARE VERY FAMILIAR?
    • Table Q.25 - WHO WOULD YOU SAY IS THE FINAL DECISION MAKER REGARDING PURCHASING EARLY LEARNING FURNITURE?
    • Table Q.26 - WHICH OF THE FOLLOWING FACTORS MOST INFLUENCE YOUR PURCHASING DECISION WITH RESPECT TO EARLY LEARNING FURNITURE?
    • Table Q.27 - IF YOU HAVE A VERY STRONG PREFERENCE FOR ONE PARTICULAR MANUFACTURER'S BRAND OF EARLY LEARNING FURNITURE OVER THE OTHERS, WHICH ONE DO YOU MOST PREFER TO BUY?
    • Table Q.28 - PLEASE ESTIMATE APPROXIMATELY HOW MUCH YOUR CLASSROOM, SCHOOL OR DISTRICT WILL SPEND IN THE 2010-11 SCHOOL YEAR ON EARLY LEARNING FURNITURE
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: CARSON-DELLOSA
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: COMPASS LEARNING
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: CRAYOLA
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: CREATIVE TEACHING PRESS
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: DISNEY EDUCATIONAL PRODUCTS
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: ETA/CUISINAIRE
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: THE EDUCATION CENTER/MAILBOX
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: HIGHLIGHTS
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: HIGHSCOPE
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: HOUGHTON MIFFLIN HARCOURT
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: KAPLAN EARLY LEARNING COMPANY
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: LAKESHORE LEARNING
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO HE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: LAURI
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: LEARNING RESOURCES
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: LEGO
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: MCGRAW-HILL
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: MELISSA & DOUG
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: PEARSON
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: RENAISSANCE LEARNING
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: SCHOLASTIC
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: SCHOOL SPECIALTY
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: TEACHER CREATED MATERIALS
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: TREND ENTERPRISES
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS: WEEKLY READER
    • Table Q.29 - PLEASE RATE EACH OF THE FOLLOWING COMPANIES IN TERMS OF WHICH ONES YOU THINK DO THE BEST JOB OF PROVIDING YOU WITH HIGH QUALITY LEARNING MATERIALS THAT ARE APPROPRIATE FOR THE AGE/INTEREST LEVEL OF YOUR STUDENTS SUMMARY OF AVERAGES

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