Market Research Logo

Moving Online: K-12 Distance Learning Market Forecast 2010

Moving Online: K-12 Distance Learning Market Forecast 2010 is a new publication from Simba Information that applies Simba’s time-tested analytics to the K-12 online learning market to provide crucial business and market intelligence on this growing segment of the school market.

Specifically for this report, Simba Information partnered with leading education market research firm Market Data Retrieval to conduct a survey of public school- and district-level administrators on their current use of and their plans for implementing online courses through 2012.

Survey topics include:

  • The percent of students taking online courses,
  • The breakdown of online courses among grade levels,
  • The most popular subjects of courses offered online,
  • Funding and cost estimates
  • Use of leading commercial vendors for online course offerings and platforms,
  • Types of instructional materials most widely used in online courses.

The data and analysis in Moving Online: K-12 Distance Learning Market Forecast 2010 is designed to provide usable guidance on where implementation of online courses is growing the fastest, what factors are driving that growth and the current and future opportunity for marketers and developers of products and services for the school market.

Moving Online: K-12 Distance Learning Market Forecast 2010 also provides state and district case studies to personalize the trends and opportunities available through the implementation of online courses.

Among the topics covered in the report are:

  • The size and structure of the online course segment in the K-12 market,
  • What elements of online courses are making their way into traditional classrooms,
  • The leading providers of online courses and services,
  • How online models are widening access to more challenging courses, opening pathways for credit recovery, expanding instructional resources for struggling students and facilitating a bridge from high school to higher education.

Moving Online: K-12 Distance Learning Market Forecast 2010 is an essential tool for publishing, editorial, marketing, business development and investment professionals responsible for creating strategies to harness the potential for online learning.


Stamford, CT—March 30, 2010—Interest is growing in online learning courses in the kindergarten through grade 12 school segment, and more than half of the nation’s public elementary and secondary schools could be offering students online learning programs within the next two years, media industry forecast and analysis firm Simba Information projects in its most recent research report, Moving Online: K-12 Distance Learning Market Forecast 2010.

According to a survey conducted by Simba Information and Market Data Retrieval in February 2010, about one-third of schools have some kind of online program in 2009-2010, and another 20% expect a program will be started by 2011-2012.

“The anticipated expansion of the implementation of online learning is spurred not only by the economy and education budget constraints but by the increasing recognition of the need to engage students as individuals and the rapid proliferation of computer technologies,” said Kathy Mickey, senior analyst/managing editor of Simba’s Education Group.

The jointly conducted Simba Information/Market Data Retrieval survey of district- and school-level administrators featured in the new report provides greater understanding of who offers online courses and what purposes the courses serve.

Another key feature of the report is the detailed examination of current and developing programs through six case studies at the district, state and consortium levels.

Publishers, marketing, sales and business development professionals, as well as industry analysts and consultants, will gain insights into:

  • The most widely deployed uses of online courses;
  • Market segments with the most penetration and most anticipated growth;
  • Types of instructional materials most in demand in online courses;
  • How components of online courses are being integrated into mainstream classes.

For additional information please visit www.simbainformation.com or contact Kathy Mickey at 203-325-8193 x102.

About Simba Information:

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba provides consulting and reports that provide key decision-makers at more than 15,000 client companies around the globe with timely analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.

  • Methodology
  • Executive Summary
  • Online Education on the Rise
    • Online Courses Will Change Education
    • Market Failure Spurs Growth
      • Table Projected Growth of Elementary and Secondary School Population
    • Definitions Are Fluid in Rapidly Changing Environment
      • Table Online Learning Definitions Vary, Overlap
      • Costs Are Lower, Benefits High
        • Table Arizona Pilot Project Cost Per Pupil Comparison
        • Table Alabama Equips 21st Century Distance Learning Classrooms
      • The Goal Is Individualized Instruction
    • Getting a Grip on Achievement and Accountability
      • Table 2007 8th Grade Reading Proficiency
    • Online a Boon for Students Who Struggle
    • Unexpected Benefits Have Appeared
    • Methods, Purposes Are Multiplying
      • Web 2.0 Techniques Are Controversial
      • Gaming Integrated Into Courses
    • Availability of Online Learning Varies Across States
      • Table States' Online Learning Initiatives
      • Charter Schools Embrace Virtual Education
      • Department of Defense Offers a Federal Example
      • Rural, Small School Communities Fill Needs
    • Advancement Is Popular
      • Stemming Losses, Gaining New Students
        • Table Virtual High School AP Success Rate
      • Schools Approach Cautiously
      • Federal Policies Add to Momentum
  • Online Learning in Schools
    • Overview
    • Growth in Schools Offering Online Instruction
      • Table Percent of Schools Offering Online Learning
      • Table Percent of Districts Offering Online Learning
      • Table Percent of Schools Planning to Offer Online Learning
      • Table Percent of Districts Planning to Offer Online Learning
      • Table Number of Years Schools Have Offered Online Courses
    • What Students Are Taking and Why
      • Table Main Reasons Schools Offer Online Courses
    • Range of Providers Offer Courses
      • Table Access to AP Courses Online, Current and Projected
    • Many Vendors Offer Courses
      • Table Most Frequent Sources for Online Courses
    • Funding for Online Learning
      • Projected Funding Trends for Online Learning
        • Table Use of Commercial Providers of Online Courses
    • Virtual Learning Environments Support Online Learning
      • Table Funding Sources for Online Learning
      • Table Funding Trends for Online Learning, Projected 2011-12
    • Core Course Materials Used for Online Learning
      • Table Virtual Learning Environments Used with Online Learning
      • Table Core Curriculum Materials Used for Online Learning
    • Formative Assessments Usually Come with Course
      • Table Sources for Formative Assessments Used with Online Learning
      • Table Classroom Integration of Online Applications
    • Online Learning Elements Integrate into Classrooms
  • Online Education Case Studies
    • Four States, One District and One Consortium Show the Way
    • CASE STUDY: Alabama
    • CASE STUDY: Arizona
    • CASE STUDY: Michigan
    • CASE STUDY: Texas
    • CASE STUDY: Lee County, Fla.
    • CASE STUDY: Connecticut Distance Learning Consortium
  • Implications and Outlook
    • Introduction
      • Issue: Quality and Accreditation
      • Issue: Catching up with Technology
      • Issue: Devil in the Details
    • Opportunities to Move Beyond `Old Mindset'
      • Opportunity: Help for Special Needs and Struggling Students
      • Opportunity: Districts Attracted to District-Level Programs
      • Opportunity: Competition and Investment in Content
    • Expected Growth for Digital Materials
    • Free or Low-Cost Resources for Districts
    • Keys to Growth
      • Key: Funding Support
      • Key: Innovative Technology
      • Key: Innovative Thinking
      • Key: Teacher Training
    • Strong Impact Expected
  • Who's Who Among Online
    • Advanced Academics, Inc.
    • Apex Inc.
    • Blackboard, Inc.
    • Connections Academy
    • Desire2Learn Inc.
    • Elluminate
    • Florida Virtual School
    • K12 Inc.
    • KC Distance Learning
    • Virtual High School

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report