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Independent Yellow Pages Markets 2006


Attention: There is an updated edition available for this report.

The Independent Yellow Pages market is poised to be the single most influential and opportunity-laden segment of the Yellow Pages & Directory Publishing industry over the next few years. From the impact of syndicated usage research to evolving business strategies, find out how independent publishers plan to grow and how those plans will change the landscape of the industry in the U.S., including its size, structure and market dynamics.

Independent Yellow Pages Markets 2006 provides historical data on independent publishers, as well as growth projections through 2008. Profiles of more than 35 independent publishers include growth rates, revenue figures, directory strategies, number of books published, analysis of growth prospects and expansion plans.


  • Methodology
  • Executive Summary
  • Overview of the Independent Yellow Pages Publishing Market
    • Introduction and Definitions
    • What is an Independent?
      • Table Statistical Summary of the Yellow Pages Industry, 2000-2005
    • A Brief History of the Independent Yellow Pages Movement
    • Mergers, Acquisitions and Divestitures Run High in 2005 and 2006
      • Table Financial Size of Selected Yellow Pages Acquisitions, 2005-Q3 2006 (Revenue and values in $ millions)
      • Table Selected Start-Ups, 2005-2007
    • The Expansion Continues: Start-Up Markets
      • Market for Hispanic Directories Expands
    • Litigation in the Yellow Pages Industry
      • Table Yellow Pages Industry Lawsuits, 1983-2005
  • Independent Publishers- The Segment Grows Stronger
    • Introduction
      • Table Yellow Pages Revenue by Publisher Category, 1996-2010P ($ in millions)
      • Table Yellow Pages Market Share by Type of Publisher, 1996-2010P
      • Table Market Share, Independent Publishers vs. Telco Publishers, 1996
      • Table Market Share, Independent Publishers vs. Telco Publishers, 2006
      • Table Market Share, Independent Publishers vs. Telco Publishers, 2010P
      • Table Yellow Pages Usage, Yellow Book USA vs. Incumbents, 14 Markets*
      • Table Yellow Pages Revenue for Regional Bell Operating Company (RBOC) Publishers, 2004-2006E ($ in millions)
    • The Size of the Independent Yellow Pages Market
      • Table Estimated Revenue, 11 Leading Independent Publishers, 2004-2005 ($ in millions )
      • Table Estimated Revenue, 11 Leading Independent Publishers, 2005-2006E ($ in millions)
    • Ad Rates and CPMs
      • Table Estimated National Revenue, Leading Publishers, 2005 ($ in millions)
      • Table DHC Rates, CPMs in 16 Select Independent Directories, 2005 vs. 2006 (Ranked by 2006 CPM)
      • Table DHC Rates in 25 Top RBOC Directories, 2006 vs. 2005
      • Table Sales Staff vs. Total Staff, Leading Independent Publishers, 2005 ($ in millions)
    • National Ad Revenue
      • Table Sales Revenue per Rep, 2005 ($ in millions)
      • Table Estimated Revenue per Employee, Leading Independent Publishers, 2005 ($ in millions)
    • Employment
      • Table Estimated Revenue per Book, Leading Independent Publishers, 2005 ($ in millions, except per book amounts)
      • Table Estimated Revenue per Title, Leading Independent Publishers, 2005 ($ in millions)
      • Table Estimated Selling Costs, Leading Independent Publishers, 2005 ($ in millions)
    • Selling Costs
    • Printing Costs
      • Table Estimated Printing Costs, Leading Independent Publishers, 2005 ($ in millions)
  • Independent Publishers-Competitive Markets and Consolidation
    • Introduction
      • Table Largest U.S. Yellow Pages Directory Publishers, 1999 (Revenue and circulation numbers in millions)
      • Table Largest U.S. Yellow Pages Directory Publishers, 2006 (Revenue and circulation numbers in millions)
    • Taking the National Route
    • The Metro Markets
      • Table DHC Rates, 9 Major Competitive Yellow Pages Markets, 2006 vs. 2005
    • A Look at the Investors
      • Table Yellow Book USA, Key Statistics, 2005
      • Yellow Book USA
        • Table Yellow Book USA, Historical Highlights
        • Table Yellow Book USA's Top 10 Directories by Circulation, 2005
      • White Directory
        • Table White Directory, Key Statistics, 2005
        • Table White Directory, Historical Highlights
        • Table White Directory's Top 10 Directories by Circulation, 2005
      • Valley Yellow Pages
        • Table Valley Yellow Pages, Key Statistics, 2005
        • Table Valley Yellow Pages, Historical Highlights
        • Table Valley Yellow Pages' Top 10 Directories by Circulation
  • Forecast and Conclusions
    • Market Forecast
      • Table Yellow Pages Revenue by Publisher Category, 2006-2010P ($ in millions)
      • Table Independent Publishers' Market Share vs. Telco Publishers' Market Share, 2006
      • Table Independent Publishers' Market Share vs. Telco Publishers' Market Share, 2010P
    • Looking to the Future
    • The RBOC Directories
    • Start-Up Operations
  • Profiles of Leading Independent Publishers
    • Ambassador Yellow Pages
      • Table At a Glance: Ambassador Publishing
    • DataNational
      • Table At a Glance: DataNational
    • Hagadone Directories
      • Table At a Glance: Hagadone Directories
    • Names & Numbers
      • Table At a Glance: Names & Numbers
    • Ogden Directories
      • Table At a Glance: Ogden Directories
    • Phone Directories Co.
      • Table At a Glance: Phone Directories Co.
    • User-Friendly Phone Book
      • Table At a Glance: User-Friendly Phone Book
    • Valley Yellow Pages
      • Table At a Glance: Valley Yellow Pages
    • White Directory Publishers
      • Table At a Glance: White Directory Publishers
    • Yellow Book USA
      • Table At a Glance: Yellow Book USA
    • ypOne Publishing
      • Table At a Glance: ypOne Publishing

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