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Emerging Trends in Publishing: The Hispanic Market

The Hispanic market in the United States, with a population of over 25 million, is rapidly growing -- in fact, the United States today is the fifth largest Spanish-speaking country in the world, after Mexico, Spain, Colombia, and Argentina.

And until now, it is a market largely untapped by the traditional, English-language book industry. But more and more, publishers and retailers alike are becoming aware that this vibrant and diverse market offers a significant new opportunity for them.

Emerging Trends in Publishing: The Hispanic Market - a Simba Information Business Brief - offers publishers and retailers a guide to serving this market, exploring the diverse market segments of Hispanic book buyers today and tomorrow.

Companies looking to enter or expand in this market will need a deep understanding of the range of Hispanic-language book buying habits and a detailed analysis of the competitive landscape to be successful. This brief is designed to help publishers and retailers alike understand the challenges and spot the opportunities present in this diverse and underserved market, which includes:

  • Book buyers who only read Spanish-language books, and who culturally identify with their heritage of origin
  • Bilingual readers who buy Spanish-language books as well as English-language titles with strong Latin appeal
  • English-dominant readers - the fastest growing segment of the U.S. Hispanic population - who buy books only in English

Emerging Trends in Publishing: The Hispanic Market is a guide for:

  • Publishers of any size considering entering the market who want to know more about what the exact opportunities and challenges are
  • Larger publishers who have started to penetrate this market but are searching for up-and-coming trends or want a better sense of the competitive environment
  • Retailers who are serving the Hispanic market today (or who are evaluating whether or not they should start) but who want more insight into how to devote shelf space to Spanish-language publications
  • And more


Opportunities in U.S. Spanish-Language Trade Book Publishing
General Growth Trends of the U.S. Hispanic Population
The Spanish-Language Trade Book Market: 1995 to Present Day
Opportunities for Small and Mid-Sized Publishers
Bestselling Books in the Spanish-Language Market
Retailing Activity
Larger Publisher Activity in Spanish-Language Publishing
Market Size Estimates of U.S. Spanish-Language Publishing
U.S. Publishers and Spanish-Language Books: The Real Deal
Who's Who in U.S. Spanish-Language Trade Book Publishing
HarperCollins
Grupo Editorial Planeta
Random House
Santillana USA
Scholastic
Simon & Schuster
Urano
Little, Brown/Warner Books
Key Spanish-Language Publishing Trends
Gaining Entry into the Spanish-Language Publishing Market
Conclusions
Methodology


TOT:
Table 1: Projected Growth of Major Races in the U.S., Measured as a Percentage of Total Population, 2000-2050
Table 2: Projected U.S. Population, Hispanics vs. Other Races, 2000-2050
Table 3: Spanish-Language Books vs. All Books Published in the U.S., 2000-2050
Table 4: Bestselling Spanish-Language Titles in the U.S., February 2006 (Fiction)
Table 5: Bestselling Spanish-Language Titles in the U.S., February 2006 (Nonfiction)
Table 6: Spanish-Language Retailing Activity
Table 7: Titles in Print, Spanish-Language vs. All Languages
able 8: U.S. Spanish-Language Book Activity, 2003-2005, HarperCollins
Table 9: U.S. Spanish-Language Book Activity, 2003-2005, Planeta
Table 10: U.S. Spanish-Language Book Activity, 2003-2005, Random House
Table 11: U.S. Spanish-Language Book Activity, 2003-2005, Santillana USA
Table 12: U.S. Spanish-Language Book Activity, 2003-2005, Scholastic
Table 13: U.S. Spanish-Language Book Activity, 2003-2005, Simon & Schuster
Table 14: U.S. Spanish-Language Book Activity, 2003-2005, Urano
Table 15: U.S. Spanish-Language Book Activity, 2003-2005, Little, Brown/Warner Books

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