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Electronic Media for the School Market: Review, Trends & Forecast 2004-2005


Attention: There is an updated edition available for this report.

Electronic Media for the School Market: Review, Trends & Forecast 2004-2005 provides you with the analytics you need to augment your business decisions in 2005 and beyond. This edition will help you get an inside track on the latest trends, including which schools are best positioned to make electronic media purchases in 2005, and which software vendors top their lists.

Simba’s lastest edition will give you access to the crucial data and analysis that Simba customers have relied on for more than 30 years. Separate chapters cover the latest trends in:

  • instructional software
  • online services and the Internet
  • comprehensive courseware
  • multiple media packages
  • funding
  • emerging technologies

Simba's exclusive growth figures and projections, by media and market segment, will arm you with the tools you need to determine where to place your investment bets for maximum ROI. Additionally, find where new revenue growth opportunities are being created as a result of the No Child Left Behind federal education reform act of 2002.

Electronic Media for the School Market provides profiles of key players that help you target partners or acquisitions, benchmark your performance against that of your competitors with exclusive revenue rankings of leading players in each market segment and confidently plan your growth strategies with critical three-year forecasts available only from the analyst team at Simba.


Chapter 1: Industry Size and Structure

  • Introduction
  • K-12 Electronic Instructional Materials Lead Industry Increase
  • Courseware Challenges Modular Material
  • Mergers & Acquisitions are Small; Testing Services Sought
  • Mergers and Acquisitions Beyond Testing
  • Table 1.1: Sales of Electronic and Print Media to U.S. Market
  • Table 1.2: Electronic vs. Print Media in the U.S. K-12 Market, 2004
  • Table 1.3: Electronic Media Used for Instruction in U.S. Schools
  • Table 1.4: Share of Electronic Media Used for Instruction in U.S. Schools, 2004
  • Table 1.5: Simba’s Mergers and Acquisitions Index, 2004

Chapter 2: Trends in Electronic Instruction

  • Introduction
  • Formative Assessment is Opportunity for Technology Providers
  • Data Management Increases in Importance
  • NCLB Also Spurs Professional Development
  • Online Instruction Can Answer Several Needs
  • Technology Plan Also Endorses Digital Content
  • High School Looms as the Next Target for Improvement
  • Struggling Readers, English-Language Learners and Special Ed Gain Attention
  • Rising Diversity Fuels Another Market
  • Special Education is Another Area Ripe for Technology

Chapter 3: Funding

  • Overview
  • Where the Money Comes From
  • What the Federal Government Provides
  • Title I and Reading First Provide Funding Opportunities
  • States Report Better Fiscal Picture, But Crisis is Not Over Yet
  • E-Rate, Driver of K-12 Technology Growth, Faces Questions in 2004
  • Troubled Present Leads to Future Questions
  • Table 3.1: U.S. Dept. of Education Funding
  • Table 3.2:Top 25 Allocations of Title I Grants, 2003-2005P
  • Table 3.3: Reading First, Early Reading First Funding, 2003-2005
  • Table 3.4: Top 25 Allocations of Reading First State Grants
  • Table 3.5: Early Reading First Grants, 2004 vs. 2005
  • Table 3.6: Avg. Expenditure Per Student in K-12 Public Schools
  • Table 3.7: Federal E-Rate Funding 2003-2002

Chapter 4: Enrollment and Demographics

  • Introduction
  • Public vs. Private School Enrollment
  • Western States Expected to See Greatest Enrollment Gains
  • Ethnic Diversity
  • English Language Programs Grow as Population Diversifies
  • Homeschool Enrollment Grows 28.9% Between 1999 and 2003
  • Table 4.1: Projected Births in U.S., 2003-2012
  • Table 4.2: Enrollment in Public and Private K-12 Schools, 2003-2013
  • Table 4.3: Top Ten States with Greatest Gains, Loses in K-12 Enrollment
  • Table 4.4: Changes in Regional Enrollment, 1995-2003, 2003-2013
  • Table 4.5: Change in U.S. Student Population by Race, 1995-2001
  • Table 4.6: English-Language Program Growth

Chapter 5: Instructional Software

  • Introduction
  • Titles Decline, But Still Represent Largest Share of Software Market
  • Comprehensive and Online Courseware Growth Outpaces Market
  • Pearson Digital Learning Leads Electronic Publishers in 2004
  • Post-Lightspan Acquisition, Plato Leaps to Number Two
  • Performance Ranking, 2003 vs. 2002
  • Performance Ranking, First Half of 2004 vs. 2003
  • Table 5.1: Software Used for Instruction in U.S. Schools
  • Table 5.2 Simba’s Leading k-12 Instructional Software Publishers, 2003-2004
  • Table 5.3 Simba’s Software Performance Ranking, 2003 vs. 2004
  • Table 5.4: Simba’s Software Performance Ranking, Six Months, 2004-2003

Chapter 6: Hardware and Emerging Technologies

  • Introduction.
  • Dell the Most Popular School Computer in 2004-2005
  • Mobile and Wireless Solutions
  • One-to-One Computing
  • Handheld Devices
  • Even with Advantages, Tablet PC Adoption Still Slow
  • Open Source Users Bullish, But Penetration Remains Small
  • Interactive Whiteboards Used in More than 25% of Schools
  • Large-Scale District IT Outsourcing Still Rare
  • Pervasive School Computing Needs Federal Sponsorship
  • Classrooms with Hardbound Texts the Wave of the Future
  • Table 6.1: K-12 Hardware Penetration By Brand, 2002-2004
  • Table 6.2: Wireless Network Penetration by School Type, 2001-2004
  • Table 6.3: Computer Intensity by State, 2002-2004
  • Table 6.4: PDA Sales Versus Smart Phone Sales, 2003-2005
  • Table 6.5: PDA Penetration by School Type, 2004
  • Table 6.6: Network System Penetration by School Type, 2004

Chapter 7: Forecast and Conclusions

  • Overview
  • Comprehensive and Online Courseware Will Outpace Market
  • Looking to the Future
  • Table 7.1: Forecast for Electronic Media Used in U.S. Schools, 2004-2007

Chapter 8: Company Profiles, Software Vendors

  • American Education Corp
  • Curriculum Advantage
  • Harcourt
  • Houghton Mifflin
  • Inspiration Software
  • Leapfrog Enterprises
  • Learning.com
  • McGraw-Hill Education
  • Pearson Education
  • Plato Learning
  • Renaissance Learning
  • Riverdeep
  • Scholastic Corp
  • Scientific Learning Corp
  • Siboney Corp
  • Sunburst Technology Corp
  • WRC Media (Inc.) Compass Learning

Chapter 9: Company Profiles, Hardware Vendors

  • Alpha Smart
  • Apple Computer Inc
  • Dell Computer Corp
  • Gateway Corp
  • Hewlett-Packard
  • IBM Corp
  • palmOne

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