Market Research Logo

Electronic Media for the School Market 2003-2004


Attention: There is an updated edition available for this report.

The most thorough examination of the application of new technologies in K-12 markets and how these technologies are being integrated into the school environment. Determine where to invest with growth figures and projections by media & market segment; target partners or acquisitions with profiles of key players; benchmark your performance with exclusive rankings of leading players in every segment by revenues; and confidently plan your strategies with four-year forecasts.


Methodology
Executive Summary
Chapter 1: Industry Size and Structure

  • Introduction
  • K-12 Electronic Instructional Materials Lead Industry Increase
  • Courseware Challenges Stand-alone Materials
  • Pearson Digital Learning Leads Electronic Publishers in 2003
  • Renaissance and Riverdeep Slip
  • Renaissance Learning Tops Performance Index Through 3Q 2003
  • Riverdeep, Sylvan Buyouts Lead M&A Activity in 2003
  • Table 1.1 - Sales of Electronic and Print Media to the U.S. Market
  • Table 1.2 - Electronic vs. Print Media in the U.S. K-12 Market, 2003
  • Table 1.3 - Electronic Media Used For Instruction in U.S. Schools
  • Table 1.4 - Share of Electronic Media Used For Instruction in U.S. Schools, 2003
  • Table 1.5 - Simba’s Leading K-12 Instructional Software Publishers, 2003 vs. 2002
  • Table 1.6 - Simba’s Educational Software & Online Publisher Performance Index, Nine Months 2003 vs. Nine Months 2002
  • Table 1.7 - Simba’s Educational Software & Online Publisher Performance Index, 2002 vs. 2001
  • Table 1.8 - Simba’s Educational Software Industry Mergers & Acquisitions Index, 2003

Chapter 2: Emerging Trends in Educational Software and Technology

  • Introduction
  • Does Technology Really Work?
  • Nano-Technologies in the Offing
  • States Review, Too
  • Boom in Research Studies
  • Targeting Preschool
  • Scholastic’s Clifford a Hit in Texas
  • NASTA Preps for Electronic Materials
  • Texas Tech Adoption
  • Tech-Savvy Teachers
  • Jockeying for Position
  • Table 2.1 - Technology Programs Reviewed by Florida Center for Reading Research
  • Table 2.2 - Texas Technology Applications, Approved Electronic Materials, 2005-2006

Chapter 3: Funding

  • Introduction
  • Facing Tight Budgets, State Ed Divisions Work Cooperatively
  • Plans Call for Keeping Federal Ed Tech Spending Flat in 2004-2005
  • Texas is Biggest Gainer from Round 2 of Early Reading First Grants
  • States Report Better Fiscal Picture, But Crisis is Not Over Yet
  • E-Rate Funding, Driver of K-12 Technology Growth, May Rise in 2004
  • New York Receives the Highest Amount of E-Rate Funding in 2002
  • Rural Districts Benefit from USDA Grants to Expand Broadband Reach
  • Table 3.1 - U.S. Department of Education Budget, 2003-2004
  • Table 3.2 - Early Reading First Grants, 2002 and 2003 Rounds
  • Table 3.3 - E-Rate Funding By Category, 2001-2003 YTD
  • Table 3.4 - E-Rate Funds Awarded, By Location, 2001-2003 YTD
  • Table 3.5 - E-Rate Funding by State, 2001-2002
  • Table 3.6 - Department of Agriculture Distance Learning Grants, 2003: Top Five States

Chapter 4: Enrollment and Demographics

  • Introduction
  • Public vs. Private
  • Alaska, Hawaii Will Be Fastest Growing K-12 States, 2001-2013
  • Enrollment to Surge in the West, as Northeast, Midwest Fall Off
  • K-12 Schools Range Widely in Ethnic Diversity
  • The Echo Effect
  • Table 4.1 - Projected K-12 Enrollment, 2002-2013
  • Table 4.2 - Enrollment in Public and Private K-12 Schools, 2002-2013
  • Table 4.3 - Top 10 Fastest Growing States By K-12 Public School Enrollment, 2001-2013
  • Table 4.4 - U.S. K-12 Public School Enrollment By Region, 2001-2013
  • Table 4.5 - Percentage of Public School Enrollment By Race/Ethnicity and State, Fall 1995 and Fall 2000
  • Table 4.6 - Projected Number of Annual U.S. Births, 2002-2012

Chapter 5: Instructional Software

  • Introduction
  • Targeted Marketing
  • Eclectic Growth
  • Dominating Classroom Technology
  • The New Reality
  • Pearson Digital Learning Leads Instructional Software Publishers
  • Stand-alone/Modular Dominates IS Segment
  • Renaissance Learning Leads Stand-alone/Modular Segment
  • Heading Toward Online
  • Pearson, Plato Gain in Comprehensive Courseware Segment
  • Riverdeep Heads Schools’ Shopping Lists
  • Instructional Management Software Drives Online Purchasing
  • More Teachers Use the Internet for Instruction
  • Table 5.1 - Revenue Growth Comparison, Leading Instructional Software Publishers, Mid-Year 2003 vs. Mid-Year 2002
  • Table 5.2 - Instructional Software Share Of All Electronic Media Used in K-12 Classrooms
  • Table 5.3 - Stand-alone/Modular Software vs. Comprehensive Courseware vs. Online Courseware in the U.S. K-12 Market, 2003 vs. 2002
  • Table 5.4 - Simba’s Leading K-12 Instructional Software Publishers, 2003 vs. 2002
  • Table 5.5 - Breakdown of Instructional Software in the U.S. K-12 Market, 2003
  • Table 5.6 - Simba’s Leading K-12 Stand-alone/Modular Software Publishers, 2003
  • Table 5.7 - Simba’s Leading K-12 Comprehensive Courseware Publishers, 2003
  • Table 5.8 - 8 Most Popular Comprehensive Courseware Brands, Based on Schools’ Plans to Purchase, 2003-2004
  • Table 5.9 - Market Share of Instructional Management Systems, 2003-2004
  • Table 5.10 - Public School Teachers’ Use of the Internet for Instruction, 2003

Chapter 6: Hardware and Emerging Technologies

  • Introduction
  • Computer-To-Student Ratio Continues To Drop
  • Laptop Use Grows, But Crimped Budgets Curtail Broader Adoption
  • Interest Grows in Handheld PDAs as Use in Schools Climbs
  • Classroom Without Wires
  • Learning Networks Tie All Parties in Education Chain to Publishers
  • DVD Player Adoption in Schools Grows Rapidly; VCRs on the Wane
  • Dell a Close Second to Apple in Penetration, But Apple Still Rules
  • Broadband Penetration Grows; New Devices, Platforms to Come
  • Table 6.1 - Computer Intensity By State, 2002-2003
  • Table 6.2 - School Laptop Usage By State, 2002-2003
  • Table 6.3 - Average Handheld Device Penetration, Students and Teachers, 2003
  • Table 6.4 - States Ranked by Wireless Network Penetration in Schools, 2003
  • Table 6.5 - DVD Penetration, By School Type, 2001-2003
  • Table 6.6 - Market Share of Computer Manufacturers in U.S. K-12 Schools, 2002-2003
  • Table 6.7 - State Rankings, Overall Broadband Penetration, Students Per High-Speed Computer, 2003-2004

Chapter 7: Forecasts and Conclusions

  • Conclusions
  • Online Courseware Leads in Growth Rate
  • Table 7.1 - Forecast Electronic Media Used for Instruction in U.S. Schools, 2003-2006

Chapter 8: Company Profiles - Software Vendors

  • American Education Corp.
  • Curriculum Advantage
  • Houghton Mifflin
  • Leapfrog Enterprises Inc.
  • McGraw-Hill Education
  • Pearson Education
  • Plato Learning
  • Renaissance Learning
  • Riverdeep Interactive Learning
  • Scholastic Corp.
  • Scientific Learning Corp.
  • Sunburst Technology Corp.
  • WRC Media Inc. (Compass Learning)

Chapter 9: Company Profiles - Hardware Vendors

  • AlphaSmart
  • Apple Computer Inc.
  • Dell Computer Corp.
  • Gateway Corp.
  • Hewlett-Packard
  • IBM Corp.
  • PalmOne

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report