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The Complete K-12 Report: Market Facts and Segment Analyses 2011


Attention: There is an updated edition available for this report.

The Complete K-12 Report analyzes the domestic K-12 school market in all of its facets - textbooks, supplemental materials, computer hardware, software, video, online - and in each of its grade levels and major curriculum areas. In addition, specialized “markets within the market”, including Response to Intervention (RTI), English Language Learners (ELL), Early Childhood, Special Education, Title I, and Assessment are thoroughly examined. Much of the data presented here comes from original studies conducted by Education Market Research, using a school market information gathering network comprised of tens of thousands of educators at all grade levels. The industry ranking and market trend information comes from Open Book Publishing, Inc.

Most of the compilation reports on the market can be counted on to contain statistics provided by the traditional industry sources, such as the Association of American Publishers, and by government agencies, such as the U.S. Department of Education, and The Complete K-12 Report is no exception. However, the school market has evolved and expanded, while the “traditional” information sources have not changed.

Thus it is necessary to go beyond the “old stand-by” sources in order to get an accurate picture of today’s dynamic K-12 school market, and that is precisely what sets this report apart from all of its competitors.

The Complete K-12 Report contains thoroughly updated and expanded market intelligence on:

  • K-12 Market Size and Structure
  • K-12 Market Growth Rates
  • Market Size by Subject and Grade Market Size for Supplemental Materials, School Supplies, and Hardware/Equipment/Furniture
  • K-12 Publisher Rankings
  • The Reading Market
  • The Mathematics Market
  • The Interactive Whiteboard Market
  • K-12 Enrollments by Subject and Grade
  • Documenting the Shift From Print to Digital in the K-12 School Market
  • Public School Enrollments & Expenditures
  • And much more!

The goal of The Complete K-12 Report is to provide you with a comprehensive, superior quality portrait of the market from every possible angle. That is why we call it our “encyclopedia” of the K-12 school market space.


  • EXECUTIVE SUMMARY
  • SIZE AND STRUCTURE OF THE K-12 MARKET
    • TOP PLAYERS IN EDUCATIONAL PUBLISHING
      • Table EMR's Ranking 2009: School And College Publishers
    • STRONG HIKES FOR COLLEGE BUSINESSES
    • K-12 MARKET SIZE BY SEGMENT
      • Table Total K-12 Market Size Estimates, 2003-04 Through 2010-11 (In millions of dollars)
    • K-12 MARKET GROWTH RATES
    • SUPPLEMENTAL MARKET INDUSTRY SURVEY
      • Table Historical Total Industry Supplemental Instructional Materials Sales, 2002-2010
    • MARKET SIZE BY SUBJECT AND GRADE LEVEL
      • Table K-12 Market Estimates By Grade Level, 2010-11 SY (Excluding technology sales) ($ in millions)
      • Table K-12 Market Estimates By Subject, 2010-11 SY (Excluding technology sales) ($ in millions)
      • Table K-12 Market Estimates: Educational Software Sales By Subject, 2010-11 SY ($ in millions)
    • MARKET SIZE AND PROJECTIONS 2000-01 THROUGH 2013-14
      • Table Total K-12 Market Size: Historical Sales, 2003-04 To 2009-10 (In millions of dollars)
      • Table Total K-12 Market Size: Projections Through 2013-14 (In millions of dollars)
    • PUPIL ENROLLMENTS RELATED TO DOLLAR SIZE OF THE K-12 MARKET
      • Table Public School Enrollment By Grade, 2010-11 School Year
    • USING GRADE ENROLLMENTS TO ESTIMATE MARKET SIZE BY GRADE, SUBJECT AND PRODUCT TYPE
      • Table K-12 Market Estimates By Grade Level, Subject And Product Type, 2010-11 SY (Excluding technology sales) ($ in millions)
      • Table 2009 Total Net El-Hi Sales By Product Category* (Thousands of Dollars)
    • AAP STATISTICS ON EL-HI SALES
      • Table 2008 Total Net El-Hi Sales By Product Category* (Thousands of Dollars)
      • Table Total Net El-Hi Sales By Product Category: Percent Change 2009-2008
      • Table 2009 Net Sales Of Materials By Subject In Open Territories (Thousands of Dollars)
      • Table 2009-2008 Net Sales In Open Territories, Percent Change (Thousands of Dollars)
      • Table 2009 Net Sales Of Materials By Subject In Adoption States (Thousands of Dollars)
      • Table 2009-2008 Net Sales In Adoption States, Percent Change (Thousands of Dollars)
      • Table 2009 Net Sales Of Materials By Subject Outside The USA (Thousands of Dollars)
      • Table 2009-2008 Net Sales By Subject Outside The USA, Percent Change (Thousands of Dollars)
      • Table 2009 Total Net Sales Of Materials By Subject* (Thousands of Dollars)
      • Table 2008 Total Net Sales Of Materials By Subject* (Thousands of Dollars)
      • Table 2009-2008 Total Net Sales Of Materials, Percent Change (Thousands of Dollars)
      • Table 2009 Net Sales Of Materials By Geographic Category (Open Territory States) (As reported by six publishers; $ in 000)
      • Table 2009 Net Sales Of Materials By Geographic Category (Adoption States) (As reported by six publishers; $ in 000)
      • Table Net Sales Of Instructional Materials, Percent Change 2009-2008 (As reported by six publishers; $ in 000)
      • Table 2009 Operating Data As A Percentage Of Net Sales (As reported by four publishers; $ in 000)
      • Table 2008 Operating Data As A Percentage Of Net Sales (As reported by four publishers; $ in 000)
      • Table Marketing Expense As A Percentage Of Net Sales, 2009 (As reported by four publishers; $ in 000)
  • ANNUAL INDUSTRY SURVEY OF THE SUPPLEMENTAL MARKET SEGMENT
    • SUPPLEMENTAL PRODUCTS MARKET
      • Definition Of "Supplemental Products Market"
      • Participants In The Supplemental Products Market Survey
    • METHOD
    • ANALYSIS OF RESULTS
      • Characteristics Of The Participating Companies
        • Table Media Used For Delivering Supplemental Products
        • Table Profile Of Participating Companies
      • Market Size, Structure And Growth Rate
        • Table Estimated Number Of Companies In The Supplemental Products Market
      • Reported Market Size
        • Table Suppliers' Supplemental Products Sales By Sub-Group, 2007-09 (Dollars in millions)
      • Sales Forecast And Confidence Level For 2010
      • Product Development Plans Related To Digital Products
        • Table Product Development Plans For Digital Products
      • Extrapolating From Reported Sales To Total Market Size
        • Table Estimated Total Industry Supplemental Materials Sales, 2006-2009
      • School Consumable Supplies
        • Table Estimated Total Industry School Supplies Sales, 2006-2009
      • Hardware/Equipment/Furniture
        • Table Estimated Total Industry Equipment/Furniture Sales, 2006-2009
      • Total Supplemental Products Market
        • Table Estimated Total Industry Supplemental Products Sales, 2006-2009
      • Dealer Market Size Estimates
        • Table Dealers' Estimated Total Supplemental Products Sales, 2006-2009
      • Supplemental Materials Growth Forecast For 2010
        • Table Respondents' Sales Growth Forecasts For Supplemental Products In 2008, 2009 And 2010
        • Table Historical Total Industry Supplemental Materials Sales, 2002-2009
      • Analysis Of Sales Dollars By Channel
        • Table Supplemental Products Sales By Channel, 2008 And 2009 (Sales in thousands of dollars)
        • Table Sales Channels Ranked By Percentage of Sales Increase From 2008 To 2009 (Sales in thousands of dollars)
      • Analysis Of Sales Dollars By Combined Channels
        • Table Combined Channels Ranked By Percentage of Sales Increase From 2008 To 2009 (Sales in thousands of dollars)
      • Analysis Of Supplemental Sales By Subject Area
        • Table Supplemental Sales By Subject Area, 2008 And 2009 (Sales in thousands of dollars)
        • Table Subject Areas Ranked By Percentage of Sales Increase From 2008 To 2009 (Sales in thousands of dollars)
      • Analysis Of Sales By Four Core Curriculum Areas
        • Table Core Subject Areas Ranked By Percentage of Sales Increase From 2008 To 2009 (Sales in thousands of dollars)
      • Supplemental Market Size By Subject Area
        • Table K-12 Market Estimates By Subject, 2009-10 School Year
      • Analysis Of Supplemental Sales By Product Application
        • Table Supplemental Sales By Product Application, 2008 And 2009 (Sales in thousands of dollars)
        • Table Product Applications Ranked By Percentage of Sales Increase From 2008 To 2009 (Sales in thousands of dollars)
      • School Supplies
        • Table School Supplies Ranked By Percentage of Sales Increase From 2008 To 2009
      • Equipment And Furniture
        • Table Equipment And Furniture Ranked By Percentage of Sales Increase From 2008 To 2009
    • SUMMARY AND CONCLUSIONS
      • Characteristics Of The Participating Companies
        • Table Media Used For Delivering Supplemental Products
        • Table Profile Of Participating Companies
      • Milestones For Technology Sales In 2009
      • Market Size And Structure
        • Table Estimated Total Industry Supplemental Materials Sales, 2006-2009
      • School Consumable Supplies
        • Table Estimated Total Industry School Supplies Sales, 2006-2009
      • Hardware/Equipment/Furniture
        • Table Estimated Total Industry Equipment/Furniture Sales, 2006-2009
      • Total Supplemental Products Market
        • Table Estimated Total Industry Supplemental Products Sales, 2006-2009
        • Table Historical Total Industry Supplemental Materials Sales, 2002-2009
      • Analysis Of Sales Dollars By Sales Channels
        • Table Combined Channels Ranked By Percentage of Sales Increase From 2008 To 2009 (Sales in thousands of dollars)
      • Analysis Of Sales By Four Core Curriculum Areas
        • Table Core Subject Areas Ranked By Percentage of Sales Increase From 2008 To 2009 (Sales in thousands of dollars)
      • Analysis Of School Supplies Sales
      • Analysis Of Equipment And Furniture Sales
  • MERGERS & ACQUISITIONS IN EDUCATIONAL PUBLISHING
    • A LOOK BACK AT M&A ACTIVITY IN 2010
    • A PERSPECTIVE ON THE M&A SCENE OF RECENT YEARS
    • DEALS IN 2010
      • Table Education-Related Deals In 2010
    • DEALS IN EDUCATIONAL PUBLISHING
      • Table Education-Related Deals In 2009
      • Table Education-Related Deals In 2008
      • Table Education-Related Deals In 2007
      • Table Education-Related Deals In 2006
      • Table Education-Related Deals In 2005
    • DEALS CATEGORIZED
      • Table Transactions By Year: Basal Publishing
      • Table Transactions By Year: Supplementary Publishing
      • Table Transactions By Year: Educational Technology
  • ENROLLMENTS AND EXPENDITURES
    • THE MAKE-UP AND STRUCTURE OF THE EDUCATION MARKET
      • Table Number Of Participants In Educational Institutions, Fall 2009 (in millions)
      • Table El-Hi Enrollment, Public & Private, Selected Years, 1991-2010 (In thousands)
    • TRENDS IN STUDENT ENROLLMENT, NUMBERS OF SCHOOLS
      • Table Number Of Public Schools* & Districts, 2003-04 To 2007-08
      • Table Private Sector: Student Enrollment and Number of Schools, 2007-08
      • Table Catholic El-Hi: Enrollment, Schools, 1991-92 To 2008-09 (in thousands)
      • Table Pre-K-12 Public School Enrollment By Region & State: Northeast & Midwest, 2009 - 2010 (000)
    • DOE SURVEYS REGIONAL ENROLLMENT FOR 2009 & 2010
      • Table Pre-K-12 Public School Enrollment By Region & State: South & West, 2009 - 2010 (000)
    • EMR REPORTS ON MDR PUBLIC SCHOOL ENROLLMENT, 2009-10
      • Table Fastest Growing States, 2008/2009 vs. 2009/2010
      • Regional Highlights
      • County Highlights
        • Table Top Ten County Enrollment Increases - Fall 2008 vs. Fall 2009
      • MDR School Spending Update
        • Table AIM Spending Per Pupil: 2002-2008
    • DOE DATA ON K-12 EXPENDITURES
      • Table Current Expenditures & Current Expenditures Per Pupil In Fall Enrollment, 1993-94 To 2009-10
      • Table Current Expenditures & Current Expenditures Per Pupil In Average Daily Attendance (ADA), 1993-94 To 2009-10
      • Table Funding Sources For Public Schools/Percentage Distribution, 1995-96 To 2006-07 (billions of constant 2008-09 dollars)
    • HOW MUCH WILL THE STIMULUS PACKAGE HELP K-12, & WHEN?
      • Table Estimated Title I And IDEA Funding Levels Through 2010-11*
    • FEDERAL STIMULUS DOLLARS: FACTS AND FIGURES
      • Table Federally Funded Educational Programs (Funding in $ millions)
  • MCH REVIEW OF STATE BUDGET DEVELOPMENTS
    • GENERAL COMMENTS
    • INTRODUCTION
    • MARKETING RECOMMENDATIONS
      • Stable
      • Light Pressure
      • Moderate Pressure
      • Strong Pressure
      • Extreme Pressure
    • STATE BY STATE ANALYSIS
      • Alabama
        • Table Alabama ARRA Funding Snapshot (Moderate Pressure)
      • Alaska
        • Table Alaska ARRA Funding Snapshot (Stable)
      • Arizona
        • Table Arizona ARRA Funding Snapshot (Extreme Pressure)
      • Arkansas
        • Table Arkansas ARRA Funding Snapshot (Stable)
      • California
        • Table California ARRA Funding Snapshot (Extreme Pressure)
      • Colorado
        • Table Colorado ARRA Funding Snapshot (Moderate Pressure)
      • Connecticut
        • Table Connecticut ARRA Funding Snapshot (Extreme Pressure)
      • Delaware
        • Table Delaware ARRA Funding Snapshot (Extreme Pressure)
      • Florida
        • Table Florida ARRA Funding Snapshot (Extreme Pressure)
        • Table Georgia ARRA Funding Snapshot (Strong Pressure)
      • Georgia
        • Table Hawaii ARRA Funding Snapshot (Extreme Pressure)
      • Hawaii
        • Table Idaho ARRA Funding Snapshot (Light Pressure)
      • Idaho
        • Table Illinois ARRA Funding Snapshot (Extreme Pressure)
      • Illinois
      • Indiana
        • Table Indiana ARRA Funding Snapshot (Light Pressure)
        • Table Iowa ARRA Funding Snapshot (Moderate Pressure)
      • Iowa
      • Kansas
        • Table Kansas ARRA Funding Snapshot (Moderate Pressure)
      • Kentucky
        • Table Kentucky ARRA Funding Snapshot (Moderate Pressure)
      • Louisiana
        • Table Louisiana ARRA Funding Snapshot (Light Pressure)
      • Maine
        • Table Maine ARRA Funding Snapshot (Strong Pressure)
      • Maryland
        • Table Maryland ARRA Funding Snapshot (Moderate Pressure)
      • Massachusetts
        • Table Massachusetts ARRA Funding Snapshot (Extreme Pressure)
      • Michigan
        • Table Michigan ARRA Funding Snapshot (Extreme Pressure)
      • Minnesota
        • Table Minnesota ARRA Funding Snapshot (Extreme Pressure)
      • Mississippi
        • Table Mississippi ARRA Funding Snapshot (Light Pressure)
      • Missouri
        • Table Missouri ARRA Funding Snapshot (Light Pressure)
      • Montana
        • Table Montana ARRA Funding Snapshot (Stable)
      • Nebraska
        • Table Nebraska ARRA Funding Snapshot (Light Pressure)
      • Nevada
        • Table Nevada ARRA Funding Snapshot (Extreme Pressure)
      • New Hampshire
        • Table New Hampshire ARRA Funding Snapshot (Light Pressure)
      • New Jersey
        • Table New Jersey ARRA Funding Snapshot (Extreme Pressure)
      • New Mexico
        • Table New Mexico ARRA Funding Snapshot (Moderate Pressure)
      • New York
        • Table New York ARRA Funding Snapshot (Extreme Pressure)
      • North Carolina
        • Table North Carolina ARRA Funding Snapshot (Moderate Pressure)
      • North Dakota
        • Table North Dakota ARRA Funding Snapshot (Stable)
      • Ohio
        • Table Ohio ARRA Funding Snapshot (Strong Pressure)
      • Oklahoma
        • Table Oklahoma ARRA Funding Snapshot (Stable)
      • Oregon
        • Table Oregon ARRA Funding Snapshot (Strong Pressure)
      • Pennsylvania
        • Table Pennsylvania ARRA Funding Snapshot (Strong Pressure)
      • Rhode Island
        • Table Rhode Island ARRA Funding Snapshot (Extreme Pressure)
        • Table South Carolina ARRA Funding Snapshot (Extreme Pressure)
      • South Carolina
      • South Dakota
        • Table South Dakota ARRA Funding Snapshot (Stable)
        • Table Tennessee ARRA Funding Snapshot (Moderate Pressure)
      • Tennessee
      • Texas
        • Table Texas ARRA Funding Snapshot (Light Pressure)
      • Utah
        • Table Utah ARRA Funding Snapshot (Stable)
      • Vermont
        • Table Vermont ARRA Funding Snapshot (Stable)
      • Virginia
        • Table Virginia ARRA Funding Snapshot (Light Pressure)
      • Washington
        • Table Washington ARRA Funding Snapshot (Extreme Pressure)
      • West Virginia
        • Table West Virginia ARRA Funding Snapshot (Stable)
        • Table Wisconsin ARRA Funding Snapshot (Extreme Pressure)
      • Wisconsin
      • Wyoming
        • Table Wyoming ARRA Funding Snapshot (Stable)
      • Race to the Top
        • Table Race To The Top
  • K-12 ENROLLMENT BY SUBJECT & GRADE
    • ART COURSE ENROLLMENT ESTIMATES:
      • Table ART 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • ENGLISH/LANGUAGE ARTS COURSE ENROLLMENT ESTIMATES:
      • Table AMERICAN LITERATURE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table CREATIVE WRITING 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table HUMANITIES 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table JOURNALISM 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table LITERATURE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table SPEECH/DEBATE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table WRITING/COMPOSITION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • FOREIGN LANGUAGE COURSE ENROLLMENT ESTIMATES:
      • Table CHINESE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table FRENCH 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GERMAN 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table ITALIAN 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table JAPANESE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table LATIN 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table RUSSIAN 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table SPANISH 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • MATHEMATICS COURSE ENROLLMENT ESTIMATES:
      • Table PRE-ALGEBRA 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table ALGEBRA 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table PRE-CALCULUS 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table CALCULUS 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table BUSINESS/CONSUMER MATH 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GENERAL MATH 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GEOMETRY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table REMEDIAL MATH 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table STATISTICS 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table TRIGONOMETRY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • MUSIC COURSE ENROLLMENT ESTIMATES:
      • Table BAND 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table CHORAL 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GENERAL MUSIC 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table INSTRUMENTAL MUSIC 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table MUSIC THEORY/APPRECIATION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table ORCHESTRA 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • SCIENCE COURSE ENROLLMENT ESTIMATES:
      • Table ASTRONOMY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table BIOLOGY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table CHEMISTRY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table EARTH SCIENCE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table ENVIRONMENTAL SCIENCE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GENERAL SCIENCE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table HUMAN ANATOMY/PHYSIOLOGY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table LIFE SCIENCE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table PHYSICAL SCIENCE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table PHYSICS 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • SOCIAL STUDIES/SOCIAL SCIENCES COURSE ENROLLMENT ESTIMATES:
      • Table CIVICS/GOVERNMENT 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table ECONOMICS 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GEOGRAPHY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table LAW 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table PSYCHOLOGY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table SOCIOLOGY/ANTHROPOLOGY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table STATE/LOCAL HISTORY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table U.S. HISTORY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table WORLD HISTORY/CULTURE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • CAREER & TECHNICAL EDUCATION COURSE ENROLLMENT ESTIMATES:
      • Table ACCOUNTING 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table AGRICULTURE EDUCATION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table BUSINESS/OFFICE EDUCATION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table CAREER & TECHNICAL EDUCATION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table FAMILY/CONSUMER SCIENCES 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table FOOD/NUTRITION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table KEYBOARDING/TYPING 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table TRADE/TECHNOLOGY EDUCATION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • SUMMARY
      • HIGHEST COURSE ENROLLMENTS AT THE ELEMENTARY LEVEL:
        • Table ELEMENTARY LEVEL HIGHEST 2010-11 ESTIMATED STUDENT ENROLLMENT BY COURSE
    • HIGHEST COURSE ENROLLMENTS AT THE MIDDLE/JUNIOR HIGH LEVEL:
      • Table MIDDLE/JUNIOR HIGH LEVEL HIGHEST 2010-11 ESTIMATED STUDENT ENROLLMENT BY COURSE
    • HIGHEST COURSE ENROLLMENTS AT THE SENIOR HIGH LEVEL:
      • Table SENIOR HIGH LEVEL HIGHEST 2010-11 ESTIMATED STUDENT ENROLLMENT BY COURSE
  • ADOPTIONS: STATES, SCHEDULES & CONTACTS
    • ADOPTION STATES AND OPEN TERRITORIES
    • BUREAUCRATIC HURDLES
      • Table 20 Adoption States (2007-08)
      • Table 30 Open Territory (Non-Adoption) States + District of Columbia (2007-08)
    • ADOPTION OPPORTUNITIES THROUGH 2016
      • Table Elementary Adoption Schedule By Subject (Bid Year/Purchase Year)
      • Table Secondary Adoption Schedule By Subject (Bid Year/Purchase Year)
      • Table Chief State School Officers
      • Table National Association of State Textbook Administrators
  • ADOPTION AND OPEN TERRITORY STATES: COMPARISON OF READING, MATHEMATICS, SOCIAL STUDIES AND SCIENCE USAGE PATTERNS
    • THE ROLE OF THE BASAL READING PROGRAM
      • Table Basal Reading Textbook Usage, Adoption vs. Open Territory States
      • Table Basal Reading Textbook Usage, Comparison Of Four Large States
      • Table Basal Reading Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Basal Reading Textbook Satisfaction Level, Comparison Of Four Large States
      • Reading Textbooks Currently Adopted
        • Table Basal Reading Textbooks Adopted, Comparison Of Four Large States
      • Age Of Currently Adopted Programs
      • Suggested Improvements To Currently Adopted Reading Programs
        • Table Suggested Improvements To The Basal Reader, Adoption vs. Open Territory States
      • Trends In Basal Reading Series Usage
        • Table Trends In Basal Reading Textbook Usage, Comparison Of Four Large States
      • Reading Assessment Practices
        • Table Standardized Reading Assessments, Comparison Of Four Large States
      • High-Stakes Testing
        • Table Standardized Reading Assessments, Comparison Of Four Large States
      • Response To Intervention (RTI)
        • Table Resources Used For Reading Intervention, Comparison Of Four Large States
      • Rankings And Ratings Of Reading Program Features
        • Table Ranking Of Reading Program Features, Adoption vs. Open Territory States (On a 6-point scale where 6 = "most appealing")
        • Table Five Top Ranked Reading Program Features, Comparison Of Four Large States (On a 6-point scale where 6 = "most appealing")
        • Table Profile Of Reading Program Usage & Preferences, Adoption vs. Open Territory States
    • THE ROLE OF THE CORE MATHEMATICS PROGRAM
      • Table Basal Mathematics Textbook Usage, Adoption vs. Open Territory States
      • Table Basal Mathematics Textbook Usage, Comparison Of Four Large States
      • Table Basal Mathematics Textbook Satisfaction Level, Adoption vs,. Open Territory States
      • Table Basal Mathematics Textbook Satisfaction Level, Comparison Of Four Large States
      • Math Textbooks Currently Adopted
        • Table Basal Mathematics Textbooks Adopted, Comparison Of Four Large States
      • Age Of Currently Adopted Math Programs
      • Ratings of Current Math Textbooks
        • Table Ratings Of Current Math Program Features, Adoption vs. Open Territory States (On a 6-point scale where 6 = "outstanding")
      • The Importance Of Ancillary Materials
      • Sources Of Supplemental Teacher Resource Books
        • Table Sources Of Effective Teacher Resource Books For Math
      • Technology Usage For Math Instruction
        • Table Frequency Of Math-Related Software Usage, Comparison Of Four Large States
      • Using Online Services To Assist With Math Instruction
      • Rankings And Ratings Of Math Program Features
        • Table Ranking Of Desirable Math Program Features, Comparison Of Four Large States
        • Table Profile Of Basal Mathematics Program Usage, Adoption vs. Open Territory States
    • THE ROLE OF THE CORE SOCIAL STUDIES TEXTBOOK
      • Table Teacher Retirement Plans, Adoption vs. Open Territory States
      • Table Teacher Retirement Plans, Comparison Of Four Large States
      • Table Frequent Use Of Social Studies Textbooks, Comparison Of Four Large States
      • Table Social Studies Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Social Studies Textbook Satisfaction Level, Comparison Of Four Large States
      • Table Social Studies Textbook Likes And Dislikes, Comparison Of Four Large States
      • Table Percent Of Class Time Spent Using Digital, Adoption vs. Open Territory States
      • Table Single New Product To Fill Strong Need, Comparison Of Four Large States
      • Table Profile Of Social Studies Program Usage & Preferences, Adoption vs. Open Territory States
    • THE ROLE OF THE CORE SCIENCE TEXTBOOK
      • Table Science Textbook Usage, Adoption vs. Open Territory States
      • Table Science Textbook Usage, Comparison Of Four Large States
      • Table Science Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Science Textbook Satisfaction Level, Comparison Of Four Large States
      • Table Science Textbook Age, Comparison Of Four Large States
      • Table Future Reliance On A Core Science Textbook, Comparison Of Four Large States
      • Table Science High-Stakes Testing, Comparison Of Four Large States
      • Table Science Test Preparation, Comparison Of Four Large States
  • SEGMENT ANALYSIS BY CURRICULUM AREAS & GRADE LEVELS
    • MARKET ANALYSIS BY SEGMENT: SOCIAL STUDIES, GRADES K-12
      • Types Of Instructional Materials Used On A Frequent Basis
        • Table Ranking Of Learning Materials Used Frequently In Social Studies Classes
      • Core Social Studies Textbooks Currently In Use
        • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades K-5
        • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades 6-8
        • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades 9-12
      • The Adoption Process
      • Respondents' Likes And Dislikes Regarding Currently Adopted Textbooks
        • Table Ranking Of Problems With Current Textbooks
      • Alternatives To The Core Social Studies Textbook
        • Table Ranked List Of Alternatives To The Core Social Studies Textbook
      • Usage Of Maps, Globes, And Atlases
        • Table Types Of Maps And Globes Used On A Frequent Basis
      • Supplemental And Reference Products
        • Table Ranking Of Supplemental Materials Providers
      • The Shift To Digital In The Social Studies Market Segment
        • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
        • Table High-Digital Use Sub-Groups
        • Table Social Studies Class Time Allocated To Using Interactive Whiteboards
        • Table High-Interactive Whiteboard Use Sub-Groups
        • Table Demand For Content Software For Interactive Whiteboards By Grade Level
      • "High-Stakes" Testing In Social Studies
      • Expenditures For Social Studies Instructional Materials/Market Size
        • Table Spending On Social Studies Materials (Non-Textbook) By Category, 2010-11
      • Topical Areas In Which Teachers Are Most Likely To Buy New Instructional Materials
        • Table Ranked List Of Topical Areas Educators Are Most Likely To Purchase
    • SUMMARY AND CONCLUSIONS
      • Core Social Studies Textbooks Currently In Use
      • The Shift To Digital In The Social Studies Market Segment
        • Table High-Digital Use Sub-Groups
        • Table Demand For Content Software For Interactive Whiteboards By Grade Level
      • Expenditures For Social Studies Instructional Materials/Market Size
        • Table Spending On Social Studies Materials (Non-Textbook) By Category, 2010-11
      • Topical Areas In Which Teachers Are Most Likely To Buy New Instructional Materials
    • MARKET ANALYSIS BY SEGMENT: ELEMENTARY READING
      • The Current Role Of The Basal Reading Textbook
      • Satisfaction With Currently Adopted Reading Programs
      • Reading Textbooks Currently Adopted
        • Table Top Ranked Reading Series, 2009-10 vs. 2006-07
      • Suggested Improvements To Currently Adopted Reading Programs
        • Table Suggested Additions Or Changes To Improve The Basal Reading Series
      • Trends In Basal Reading Series Usage
      • Alternatives To The Basal Reading Series
        • Table Alternatives To The Basal Reading Series
      • Percentage Of Time Spent On Different Types Of Reading
      • Reading Assessment Practices
        • Table Standardized Reading Assessments
      • Computer-Based Testing
      • "High-Stakes" Testing
      • Time Spent On Different Reading Skills
        • Table Class Time Spent On Reading Skills
      • Comprehensive Software And Online Service Usage
        • Table Comprehensive Courseware Used In Reading Instructional Programs
      • Response To Intervention (RTI)
        • Table Resources Used For Reading Intervention
      • Leveling Systems
        • Table Leveling Systems Used To Match Materials To Students' Reading Level
      • The Role Of Writing Instruction
        • Table Class Time Per Week Allocated To Writing Instruction
        • Table Usage Of Writing Instructional Materials, By Grade Level
        • Table Preferred Publishers For Ordering Writing Instructional Materials
      • Rankings And Ratings Of Reading Program Features
        • Table Most Appealing Reading Program Features (6.0 = "most appealing)
        • Table Reading Program Features Most Likely To Encourage Selecting A Program
      • Expenditures For Reading Instructional Materials/Market Size
        • Table Elementary Reading Market Growth, 2002-03 Through 2009-10
        • Table Classroom Teacher/Reading Teacher Spending on Reading Materials (Non-Textbook) By Category, 2009-10
    • SUMMARY AND CONCLUSIONS
    • MARKET ANALYSIS BY SEGMENT: MATHEMATICS, GRADES K-12
      • The Current Role Of The Core Math Series
      • Math Textbooks Currently Adopted
        • Table Market Leading Programs, Grades K-2
        • Table Market Leading Programs, Grades 3-5
        • Table Market Leading Programs, Grades 6-8
        • Table Market Leading Programs, Grades 9-12
      • Age Of Currently Adopted Math Programs
      • Strengths And Weaknesses Of Currently Adopted Math Programs
        • Table Ratings Of Current Math Program Features
      • The Importance Of Ancillary Materials
        • Table Ancillary Materials Important Enough To Buy As A Supplement
      • Alternatives To The Basal Mathematics Series
      • Sources Of Supplemental Teacher Resource Books
        • Table Sources Of Effective Teacher Resource Books For Math
      • Math Assessment Practices
        • Table Standardized Math Assessments
        • Table Primary Purpose For Using Formative Assessment
      • Computer-Based Testing
      • Skills/Topics With Which Children Have Difficulty
      • Technology Usage For Math Instruction
        • Table Comprehensive Courseware Programs In Use
      • Using Online Services To Assist With Math Instruction
      • Rankings And Ratings Of Math Program Features
        • Table Most Important Math Program Features
      • Expenditures For Math Instructional Materials And Market Size
        • Table Average Expenditures By Category Of Math Material
    • SUMMARY AND CONCLUSIONS
    • MARKET ANALYSIS BY SEGMENT: SCIENCE, GRADES K-12
      • The Current Role Of The Core Science Textbook
      • Science Textbooks Currently Adopted
        • Table Most Frequently Cited Science Textbooks, Overall Survey Sample
        • Table Most Frequently Cited Science Textbooks, Classroom Teachers (Grades 3-5)
        • Table Most Frequently Cited Science Textbooks, Science Teachers (Grades 6-12)
        • Table Most Frequently Cited Science Textbooks For General Science
        • Table Most Frequently Cited Science Textbooks For Earth Science
        • Table Most Frequently Cited Science Textbooks For Physical Science
        • Table Most Frequently Cited Science Textbooks For Life Science
        • Table Most Frequently Cited Science Textbooks For Biology
        • Table Most Frequently Cited Science Textbooks For Chemistry
        • Table Most Frequently Cited Science Textbooks For Physics
        • Table Most Frequently Cited Science Textbooks For Integrated Science
      • Age Of Currently Adopted Textbooks
      • Level Of Satisfaction With Currently Adopted Science Textbooks
      • The Current Role Of Hands-On Science Programs
        • Table Alternatives To The Traditional Core Science Textbook
        • Table Most Frequently Cited Hands-On Science Programs
      • Technology Usage For Science Instruction
        • Table Most Frequently Cited Comprehensive Courseware Programs
      • Science High-Stakes Testing
        • Table Sub-Groups Reporting "High-Stakes" Science Testing With Above Average Frequency
        • Table Reported Frequency Of "High-Stakes" Science Testing By Grade
      • Science Test Preparation Programs And Materials
      • Ranking Of Sources For Science Supplies And Equipment
        • Table Most Frequently Cited Science Supplies/Equipment Vendors
      • Types Of Materials Used On A Frequent Basis
        • Table Types Of Materials Used On A Frequent Basis - Books/Print Materials
        • Table Types Of Materials Used On A Frequent Basis - Audiovisual
        • Table Types Of Materials Used On A Frequent Basis - Activities
        • Table Types Of Materials Used On A Frequent Basis - Reference
        • Table Types Of Materials Used On A Frequent Basis - Electronic Media
        • Table Types Of Materials Used On A Frequent Basis - Teacher Resource
      • Expenditures For Science Instructional Materials And Market Size
        • Table Average Classroom Expenditure By Type Of Material
        • Table Historical Estimates Of Science Materials Spending, 2002-03 To 2008-09
      • Demand For New Science Instructional Materials By Grade And Course
        • Table High Demand Topics For Grades 3-5
        • Table High Demand Topics For Grades 6-8
        • Table High Demand Topics For Grades 9-12
        • Table High Demand Topics For General Science
        • Table High Demand Topics For Earth Science
        • Table High Demand Topics For Physical Science
        • Table High Demand Topics For Life Science
        • Table High Demand Topics For Biology
        • Table High Demand Topics For Chemistry
        • Table High Demand Topics For Physics
        • Table High Demand Topics For Integrated Science
    • SUMMARY AND CONCLUSIONS
      • Instructional Materials Used And Needed
        • Table Most Frequently Cited Science Textbooks, Classroom Teachers (Grades 3-5)
        • Table Most Frequently Cited Science Textbooks, Science Teachers (Grades 6-12)
      • Demand For New Science Instructional Materials
      • Expenditures For Science Instructional Materials And Market Size
        • Table Historical Estimates Of Science Materials Spending, 2002-03 To 2008-09
      • Key Trends In The Science Market Segment
  • SEGMENT ANALYSIS: SPECIAL MARKETS
    • EARLY CHILDHOOD MARKET
      • Profile Of The Typical Early Childhood Classroom
        • Table Average Class Size By Grade
      • Screening For Early Learning And Developmental Skills
      • Types Of Learning Materials Used On A Frequent Basis
        • Table Ranking Of Learning Materials Used On A Frequent Basis By The Overall Sample
        • Table Learning Materials Used On A Frequent Basis By Grade
      • Organization Of The Early Childhood Curriculum
      • Most Important Early Childhood Themes
        • Table Most Important Early Childhood Themes
        • Table Most Important Pre-K Themes
        • Table Most Important Kindergarten Themes
        • Table Most Important Grade 1 Themes
        • Table Most Important Grade 2 Themes
      • Class Time Allocated To Pre-Reading Skills
        • Table Average Hours Spent Per Week With Decoding Printed Text By Grade
        • Table Average Hours Spent Per Week With Letter Recognition By Grade
        • Table Average Hours Spent Per Week With Phonemic Awareness By Grade
        • Table Average Hours Spent Per Week With Alphabet By Grade
        • Table Average Hours Spent Per Week With Vocabulary By Grade
        • Table Average Hours Spent Per Week With Segmenting Words By Grade
      • Class Time Allocated To Subject Areas
        • Table Average Hours Spent Per Week With Reading By Grade
        • Table Average Hours Spent Per Week Writing By Grade
        • Table Average Hours Spent Per Week With Math By Grade
        • Table Average Hours Spent Per Week With Science By Grade
        • Table Average Hours Spent Per Week With Social Studies By Grade
        • Table Average Hours Spent Per Week With Social Skills By Grade
        • Table Average Hours Spent Per Week With Play/Games By Grade
      • Usage Of Software And Internet
        • Table Software Usage By Grade
        • Table Software/CD-ROM Usage By Site And Grade
        • Table Internet Usage By Grade
      • Market Size For Early Childhood Learning Materials
        • Table Teacher Spending On Classroom Learning Materials By Category
      • Professional Development Related To Early Childhood Programs And Personnel
        • Table Early Childhood Professional Development Programs In Demand
      • Early Learning Furniture: Purchase Decision Making, Spending, And Brand Loyalty
      • Educators' Familiarity With Early Learning Furniture Suppliers
        • Table Suppliers Whose Products Educators Labeled "Very Familiar"
      • Purchasing Decision Makers And Decision Influences
        • Table Final Decision Maker Regarding Buying Early Learning Furniture
        • Table Factors Influencing The Furniture Buying Decision
      • Manufacturer's Brand of Early Learning Furniture
        • Table Preferred Manufacturer's Brand For Early Learning Furniture
      • Expenditures For Early Learning Furniture And Market Size
        • Table Average Furniture Spending Estimates By Sub-Group, 2010-11
      • Rankings And Ratings Of The Top Providers Of Early Childhood Learning Materials
        • Table Ratings Of Early Childhood Learning Materials Providers
    • SUMMARY AND CONCLUSIONS
      • Market Size For Early Childhood Learning Materials
        • Table Teacher Spending On Classroom Learning Materials By Category
      • Types Of Learning Materials Used On A Frequent Basis
      • Most Important Early Childhood Themes
        • Table Most Important Early Childhood Themes
      • Usage Of Software And Internet
      • Professional Development Related To Early Childhood Programs And Personnel
        • Table Early Childhood Professional Development Programs In Demand
      • Early Learning Furniture: Purchase Decision Making, Spending, And Brand Loyalty
        • Table Suppliers Whose Products Educators Labeled "Very Familiar"
      • Rankings And Ratings Of The Top Providers Of Early Childhood Learning Materials
        • Table Ratings Of Early Childhood Learning Materials Providers
      • Early Childhood Market Trends
    • PRODUCT EFFECTIVENESS RESEARCH
      • Table Comparison Of Randomized Trials And Learner Validation Studies
    • ASSESSMENT MARKET
    • SOCIAL STUDIES ASSESSMENT PRACTICES
    • READING ASSESSMENT PRACTICES
      • Table Standardized Reading Assessments
      • Computer-Based Testing
      • "High-Stakes" Testing
    • MATHEMATICS ASSESSMENT PRACTICES
      • Table Standardized Math Assessments
      • Table Primary Purpose For Using Formative Assessment
      • Computer-Based Testing
    • ASSESSMENT MARKET SURVEY: 2008
      • Standardized Assessments
        • Table Ranking Of Standardized Assessments
      • High-Stakes Testing
        • Table Sub-Groups Reporting "High-Stakes" Testing With Above Average Frequency
        • Table Reported Frequency Of "High-Stakes" Testing By Grade
        • Table Reported Frequency Of "High-Stakes" Testing By Subject
        • Table Primary Use Of "High-Stakes" Test Results
      • Computer-Based Testing
      • Formative Assessment
        • Table Primary Purpose For Formative Assessment*
        • Table Sources Of Formative Assessment Products
      • Learning Management Systems
        • Table Primary Purpose For Learning Management System*
        • Table Sources Of Learning Management System Products
      • Test Preparation Programs, Materials And Vendors
        • Table Sources Of Test Preparation Programs Or Materials*
      • Most Important Features Of Classroom Testing Products
        • Table Most Important Features Of Classroom Testing Products
      • Assessment Market Size By Component And In Total
        • Table Assessment Market Size By Category, 2007-08 And 2010-11 School Years
        • Table Assessment Market Size By Job Title, 2007-08 And 2009-10 School Years
    • SUMMARY AND CONCLUSIONS
    • SCREENING FOR EARLY LEARNING AND DEVELOPMENTAL SKILLS
      • Table Primary Instrument Or System Used For Screening
    • TITLE I AND SPECIAL EDUCATION MARKETS
    • CONTINUED DECLINE IN STUDENTS CLASSIFIED AS HAVING SPECIFIC LEARNING DISABILITIES
    • TARGETING FEDERALLY-FUNDED NICHE MARKETS
    • ELL MARKET
    • NATIONAL MARKET OVERVIEW
      • Table Summary Of National ELL Statistics
      • Table Immigrants Admitted To The United States By The Top Five States Of Intended Residence, 2001
      • Table Pre-K - 12 Immigrant Enrollment By State, 2000-01
      • Table Top Ten States By Enrollment Of Language Minority Students, 2000
      • Table ELLs By Native Language, 2000-01
      • Table Pre-K - 12 ELL Enrollment By Grade, 2000-2001
      • Table The Top 20 States By Pre-K -12 ELL Enrollment, 2000-01*
      • Table Percent Of ELLs Receiving Some Instruction In Their Native Language, 2000-01
    • THE EMR/COURSE CRAFTERS SURVEY OF THE ELL MARKET
      • Table Sampling Matrix*
      • Table Estimated ELL Instructional Materials Market Size By State*
    • RESPONSE TO INTERVENTION
      • Table Resources Used For Reading Intervention
  • MARKET ANALYSIS BY SEGMENT - K-8 WRITING
    • THE CURRENT ROLE OF WRITING INSTRUCTION
      • Table Class Time Per Week Allocated To Writing Instruction
      • Table Usage Of Writing Instructional Materials, By Grade Level
    • PUBLISHERS OF WRITING INSTRUCTIONAL MATERIALS
      • Table Preferred Publishers For Ordering Writing Instructional Materials
    • HOW AND WHEN WRITING IS TAUGHT
      • Table Frequency Of Teaching Writing, By Grade Level
      • Table Class Time Per Week Allocated To Writing Instruction
    • THE PROPER MIX OF WRITING STYLES
      • Table Allocation Of Students' Writing Time To Journal Writing, By Grade Level
      • Table Allocation Of Students' Writing Time To Writing Process, By Grade Level
      • Table Proper Mix Of Writing Styles, By Grade Level
      • Instructional Materials Used To Teach Writing
        • Table Usage Of Writing Instructional Materials, By Grade Level
        • Table Ranking Of Core Textbooks Used To Help Teach Writing
        • Table Supplemental Programs Used To Help Teach Writing
      • Strengths And Weaknesses Of Supplemental Writing Programs
        • Table Key Strengths Of Supplemental Writing Programs
        • Table Key Weaknesses Of Supplemental Writing Programs
      • Online Services Used To Assist With Writing Instruction
      • Preferred Sources For Buying Writing Instructional Materials
        • Table Preferred Sources For Ordering Writing Instructional Materials
      • Spelling Instructional Programs
        • Table Frequency Of Teaching Spelling, By Grade
        • Table Average Hours Per Week Allocated To Spelling Instruction, By Sub-Group
        • Table Preferred Sources For Ordering Spelling Instructional Materials
      • Handwriting Instructional Programs
        • Table Frequency Of Teaching Handwriting, By Grade
        • Table Average Hours Per Week Allocated To Handwriting Instruction, By Sub-Group
        • Table Preferred Sources For Ordering Handwriting Instructional Materials
      • Spending On Writing, Spelling And Handwriting/Estimated Market Size
        • Table Average Spending On Writing, Spelling And Handwriting, By Job Title
        • Table Average Spending On Writing, Spelling And Handwriting, By Grade
        • Table Market Size Estimates For Writing, Spelling And Handwriting, 2005-06 And 2009-10 School Years
      • Demand For New Writing Instructional Materials
        • Table Educator Suggestions For a New Writing Instructional Product
    • SUMMARY AND CONCLUSIONS
      • Market Size Estimates
        • Table Market Size Estimates For Writing, Spelling And Handwriting, 2005-06 And 2009-10 School Years
      • How And When Writing Is Taught
        • Table Profile Of How And When Writing Is Taught
      • Instructional Materials Used To Teach Writing
        • Table Usage Of Writing Instructional Materials, By Grade Level
        • Table Supplemental Programs Used To Help Teach Writing
      • Strengths And Weaknesses Of Supplemental Writing Programs
        • Table Key Strengths Of Supplemental Writing Programs
        • Table Key Weaknesses Of Supplemental Writing Programs
      • Preferred Sources For Buying Writing Instructional Programs
      • Spelling Instructional Programs
      • Handwriting Instructional Programs
      • Demand For New Writing Instructional Materials
  • TECHNOLOGY BUYING TRENDS IN THE SCHOOL MARKET: DOCUMENTING THE SHIFT TO DIGITAL
    • THE COMING OF AGE OF DIGITAL PRODUCTS
    • ANALYSIS OF SUPPLEMENTAL PRODUCTS MARKET: 2010 RESULTS
      • Table Media Used For Delivering Supplemental Products
      • Sales Forecast And Confidence Level For 2010
      • Product Development Plans Related To Digital Products
        • Table Product Development Plans For Digital Products
      • Analysis Of Supplemental Sales By Product Application
        • Table Supplemental Sales By Product Application, 2008 And 2009 (Sales in thousands of dollars)
        • Table Product Applications Ranked By Percentage of Sales Increase From 2008 To 2009 (Sales in thousands of dollars)
      • Comparing Results Of High-Digital vs. Low-Digital Companies
        • Table Comparing Sales Results Of High, Medium, And Low Digital Companies, 2009
        • Table Anticipated Sales Growth For High, Medium, And Low Digital Companies, 2010
        • Table Sales Order Volume In First Half 2010 vs. First Half 2009
        • Table Personnel Headcount In First Half 2010 vs. First Half 2009
        • Table Number Of Product Offerings In First Half 2010 vs. First Half 2009
        • Table Sales Lead Volume In First Half 2010 vs. First Half 2009
        • Table Degree Of Optimism In First Half 2010 vs. First Half 2009
    • ANALYSIS OF TECHNOLOGY BUYING TRENDS: 2010 RESULTS
      • Total K-12 Technology Sales, January-June 2010
        • Table K-12 Technology Sales Increase, January-June 2010
      • Sales Increase By Product Category
        • Table Sales Increase/Decrease By Product Category, January-June 2010
      • Panelists' Perspective On 2010
    • SUMMARY AND CONCLUSIONS
      • Table Comparison Of High, Medium, And Low Digital Companies On Sales Success Variables
      • Table Distribution Of K-12 Revenue, Print vs. Digital, 2009-10
    • TECHNOLOGY BUYING TRENDS DATA THROUGH MID-2010
      • Total K-12 Technology Sales (TBI), Second Half 2009-10 School Year
        • Table K-12 Technology Sales Increase, Second Half 2009-10 School Year
        • Table Sales Increase/Decrease By Product Category, Second Half 2009-10 vs. 2008-09
      • Sales Results By Product Category: Software
        • Table Software Sales Increase By Category, Second Half 2009-10 School Year
      • Single Copy/Lab Pack Software Sales
      • Site License/Network License Sales
      • Total Software Sales
      • Sales Results By Product Category: Internet
        • Table Internet Sales Increase, Second Half 2009-10 School Year
      • Sales Results By Product Category: Video
        • Table Video Sales Increase, Second Half 2009-2010 School Year
      • Sales Results By Product Category: Hardware
        • Table Hardware Sales Increase By Category, Second Half 2009-10 School Year
      • Desktop Computers
      • Laptop Computers
      • Hand-Held Computers
      • Multimedia Equipment
      • Total Hardware
      • Second Half Sales Summary
        • Table Sales Increase/Decrease By Product Category, Second Half 2009-10 vs. 2008-09
      • 2009-10 Full School Year Results
        • Table Full Year Sales Results, 2009-10 And 2008-09 School Years
      • Panelists' Perspective On 2010-11
      • Historical Perspective
        • Table TBI Increase By School Year, Selected Years 1996-97 To 2009-10
    • SUMMARY AND CONCLUSIONS
      • Second Half Sales Summary
        • Table Sales Increase/Decrease By Product Category, Second Half 2009-10 vs. 2008-09
      • 2009-10 Full School Year Results
        • Table Full Year Sales Results, 2009-10 And 2008-09 School Years
    • ANALYSIS OF SOCIAL STUDIES MARKET: 2010 SURVEY RESULTS
      • Types Of Instructional Materials Used On A Frequent Basis
        • Table Ranking Of Learning Materials Used Frequently In Social Studies Classes
      • Alternatives To The Core Social Studies Textbook
        • Table Ranked List Of Alternatives To The Core Social Studies Textbook
      • Supplemental And Reference Products
        • Table Ranking Of Supplemental Materials Providers
      • The Shift To Digital In The Social Studies Market Segment
        • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
        • Table High-Digital Use Sub-Groups
        • Table Social Studies Class Time Allocated To Using Interactive Whiteboards
        • Table High-Interactive Whiteboard Use Sub-Groups
        • Table Demand For Content Software For Interactive Whiteboards By Grade Level
      • Expenditures For Social Studies Instructional Materials/Market Size
        • Table Spending On Social Studies Materials (Non-Textbook) By Category, 2010-11
    • Adoption And Open Territory States: Comparison Of Social Studies Usage Patterns
      • Table Frequent Use Of Social Studies Textbooks, Comparison Of Four Large States
      • Table Social Studies Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Social Studies Textbook Satisfaction Level, Comparison Of Four Large States
      • Table Percent Of Class Time Spent Using Digital, Adoption vs. Open Territory States
      • Table Profile Of Social Studies Program Usage & Preferences, Adoption vs. Open Territory States
    • SUMMARY AND CONCLUSIONS
      • The Shift To Digital In The Social Studies Market Segment
        • Table High-Digital Use Sub-Groups
        • Table Demand For Content Software For Interactive Whiteboards By Grade Level
      • Expenditures For Social Studies Instructional Materials/Market Size
        • Table Spending On Social Studies Materials (Non-Textbook) By Category, 2010-11
        • Table Distribution Of K-12 Revenue, Print vs. Digital, 2009-10
        • Table Distribution Of K-12 Revenue By Grade Range, Print vs. Digital, 2009-10
      • Adoption And Open Territory States: Comparison Of Social Studies Usage Patterns
        • Table Profile Of Social Studies Program Usage & Preferences, Adoption vs.Open Territory States
  • PROFESSIONAL DEVELOPMENT MARKET
    • EMR SURVEY OF THE PROFESSIONAL DEVELOPMENT MARKET: 2010
      • Defining "Professional Development"
      • Mandated Hours Of Training
        • Table Training Hours Per New Teacher Per Year
        • Table Training Hours Per Veteran Teacher Per Year
        • Table Training Hours Per Administrator Per Year
      • Allocation of Professional Development Hours By Delivery Source
        • Table Total District Professional Development Hours By Delivery Source
      • Professional Development Budgets And Market Size
        • Table District Professional Development Spending Plans, 2009-10
        • Table Allocation Of Professional Development Budget By Type Of Service: 2010
      • Expected Spending Increases In The Next Three Years
      • Funding Sources For Professional Development
      • Professional Development Program Decision-Makers
        • Table Ranking Of Professional Development Program Decision-Makers
      • Professional Development Delivery Modes
        • Table Percentage Of Budget And Training Hours By Training Delivery Method
      • Determining The Success Of A Professional Development Program
        • Table Criteria Used To Determine Success Of A Professional Development Program
      • Most Recognized Professional Development Program Or Service Providers
        • Table Most Recognized Providers Of Professional Development Programs/Services
      • Professional Development Goals, Subjects And Issues
        • Table Subjects, Issues & Groups In Need Of Professional Development (1.0=highest rating)
      • Educators' Demand For A New Professional Development Program
        • Table New Professional Development Program Content Areas Requested
    • SUMMARY AND CONCLUSIONS
      • How Has The Professional Development Market Changed From 2008 To 2010?
      • How Much Money Is Spent On Professional Development?
        • Table Allocation Of Professional Development Budget By Type Of Service: 2010
      • What Are The Key Professional Development Goals, Issues And Content Needs?
        • Table New Professional Development Program Content Areas Requested
      • What Are The Key Success Factors For Professional Development Programs?
        • Table Consensus Of Educator Opinions On Successful Professional Development
      • What Is The Competitive Picture?
        • Table Most Recognized Providers Of Professional Development Programs/Services
  • SUMMARY, MARKET TRENDS & FORECASTS
    • THE TEACHER POOL
      • Table K-12 Classroom Teachers, 1993, 2006-2018 (Middle alternative projections; in 000)
      • Table K-12 Pupil/Teacher Ratios, 1993, 2006-2018 (Middle alternative projections)
    • PUPIL/TEACHER RATIO
    • TEACHERS AND TECHNOLOGY
    • SCHOOLING ALTERNATIVES
      • Table Characteristics Of Public Charter Schools Selected Schools Years 1999-2000 Through 2007-08
      • Table Number, Percentage Of Public Charter Schools, 1999-2000 By State: Northeast & Midwest
      • Table Number, Percentage Of Public Charter Schools, 1999-2000 By State: South & West
      • Table Number, Percentage Of Public Charter Schools, 2007-08 By State: Northeast & Midwest
      • Table Number, Percentage Of Public Charter Schools, 2007-08 By State: South & West
      • Table National Charter School & Enrollment Statistics 2010
      • Table Number Of Homeschooled Children, By Parents' Reasons For Choosing The Homeschooling Alternative: 2007
      • Table School-Age Children Who Were Homeschooled Students, 2003, 2007
      • Table Enrollment Projections, K-12 Public And Private By Levels, Fall 2006-Fall 2018 (All institutions*; in thousands)
      • Table El-Hi And College Enrollment, 2006-2018 (000; middle alternative projections)
    • DOE: ENROLLMENT AND SPENDING PROJECTIONS
      • Table Public School Enrollment Projections To 2019-20 (000)
    • REGIONAL GROUPINGS
      • Table Regional Public School Enrollment Projections To 2019-20 (Northeast & Midwest) (000)
      • Table Regional Public School Enrollment Projections To 2019-20 (South & West) (000)
      • Table Pre-K-12 Public School Enrollment By Region & State: Northeast & Midwest, 2007-08 - 2019-20 (000)
      • Table Pre-K-12 Public School Enrollment By Region & State: South & West, 2007-08 - 2019-20 (000)
      • Table Pre-K-8 Public School Enrollment By Region & State: Northeast & Midwest, 2007-08 - 2019-20 (000)
      • Table Pre-K-8 Public School Enrollment By Region & State: South & West, 2007-08 - 2019-20 (000)
      • Table Grades 9-12 Public School Enrollment By Region & State: Northeast & Midwest, 2007-08 - 2019-20 (000)
      • Table Grades 9-12 Public School Enrollment By Region & State: South & West, 2007-08 - 2019-20 (000)
      • Table Summary: PreK-12, PreK-8, 9-12 Public School Enrollment By Region, 2007-08 - 2019-20 (000)
      • Table Current Expenditures And Current Expenditures Per Pupil In Fall Enrollment In Public Schools, 2005-06 To 2018-19
    • PROJECTED CURRENT EXPENDITURES
      • Table Current Expenditures And Current Expenditures Per Pupil In Average Daily Attendance (ADA) In Public Schools, 2005-06 To 2018-19
    • BISG SALES PROJECTIONS TO 2010
      • Table El-Hi Publishers' Net Dollar Sales, in Millions
      • Table El-Hi Publishers' Net Unit Sales, in Millions
      • Table El-Hi Publishers' Average Dollars Per Unit
      • Table El-Hi By Format: Publishers' Net Dollar Sales, in Millions
      • Table El-Hi By Frontlist/Backlist: Publishers' Net Dollar Sales, in Millions
      • Table El-Hi And College Publishers' Net Dollar Sales
    • CONCLUSION
  • EDUCATIONAL PUBLISHER PROFILES
    • Cambium Learning Group, Inc.
    • Discovery Education
    • Haights Cross Communications
    • Highlights for Children, Inc.
    • Houghton Mifflin Harcourt Publishing Company
    • McGraw-Hill Education Group
    • Pearson Education
    • PLATO Learning, Inc.
    • RD Education Services Group
    • Renaissance Learning, Inc.
    • Scholastic Inc.
    • School Specialty, Inc.

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