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Career College Instructional Materials Market 2009

In the Career College Instructional Materials Market 2009 report, Simba Information examines one of the fastest-growing segments in higher education—the career college, or for-profit postsecondary segment.

In signature Simba Information style, this new report focuses market intelligence on the current use and potential growth opportunities for instructional materials in the career college segment.

This report offers decision-makers a current portrait of the career college segment, historical grounding in the larger higher education market and projections for the future of the market segment.

Topics include:

  • Segment opportunities in terms of enrollment and discipline offerings;
  • Segment growth potential and challenges from traditional higher education delivery models;
  • Opportunities for traditional print and online materials;
  • How instructional materials are purchased;
  • Who makes purchasing decisions.
  • Segment growth drivers, including the need for remedial materials and custom publishing solutions.
  • Who’s Who among career college providers.

The Career College Instructional Materials Market 2009 report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies that currently drive this important segment of the higher education publishing industry and the strategies, challenges and opportunities that will drive it through the complex economic climate of the near future.


Stamford, Conn. - April 8, 2009 - Students, educational publishers, and investors are flocking to career colleges, an industry valued at $18.3 billion in 2008. The new strategic education market report, Career College Instructional Materials Market 2009, released today by Simba Information, examines the landscape of this growing higher education segment, composed of more than 2,800 for-profit postsecondary institutions, or career colleges, in the United States.

“This segment has become a key market for educational publishers, who frequently forge alliances with school operators to develop customized and specialized learning materials for students,” said Kathy Mickey, senior analyst/managing editor of Simba’s Education Group. “Moreover, because of the popularity of online learning in this segment, career colleges have become a hospitable environment for digital learning materials.”

The report examines the overall career college segment and—through the prism of the 13 leading firms on the Simba Information Career College Index—-delineates particular pockets of growth.

This important niche—-which is not addressed by traditional public and private colleges and universities—-offers focused, career-oriented programs and flexible schedules for nontraditional students, thus opening up new market opportunities for publishers and marketers of educational materials.

The report examines:

  • Enrollment patterns in spite of—or because of—the recession;
  • Changing student demographics;
  • Disciplines that are attracting students;
  • Outlook for expansion geographically and programmatically.

  • Methodology
  • Executive Summary
  • Career College Instructional Materials Market 2009
    • Overview
      • Table Number of For-Profit Postsecondary Institutions, 2007-2008
    • Strong Enrollment Growth
      • Table Enrollment Growth at For-Profit Institutions, 1980-2006
    • Demand for Skilled Workers
    • Nontraditional Students Drive Enrollment
    • Specialized Training and Retooling Skills
    • Diverse Student Body
      • Table Degrees Conferred at For-Profit Postsecondary Institutions by Level, Gender, Race/Ethnicity, 2006-2007 (% of total is rounded)
    • Changing Demographics
    • Simba Information Career College Index
      • Economy Impacting Enrollment
      • Online Is Attractive Option
        • Table Simba Career College Index Enrollment, Winter 2008 vs. 2007 (Period ended Dec. 31)
    • Retention Is Focus
      • Table Simba Career College Index Financial Results, 2008 vs. 2007 ($ in 000; ranked by 2008 revenue)
    • Lighter Course Loads
    • Revenue of Simba Index Firms Grew 15.2% in 2008
      • Moving into 2009, Education Management Sees Growth
      • Capella Introduces New Programs
      • Career Education Grapples with Culinary Enrollment
      • Corinthian Colleges Continues New Start Growth
    • Career College Market Structure
      • Strongest in Associate Degrees
        • Table Number of For-Profit Post-Secondary Institutions by Degree-Granting Status, 2007
      • Strong Growth in Master's Degree Offerings
        • Table For-Profit Postsecondary Degrees by Level, 1995-1996 vs. 2005-2006
        • Table Enrollment Data by Degree Level, ACICS-Accredited Institutions, 2008 vs. 2007
        • Table ACICS-Accredited Institutions by Credential Level, 2008 vs. 2007
    • Skills-Oriented Disciplines Offered
      • Business Administration Leads Discipline Offerings
      • Allied Health on the Rise
        • Table Top 10 Programs by Number in ACICS-Accredited Schools, 2008 vs. 2007
      • Public Safety Offerings Include Homeland Security
        • Table Top 10 Programs by Enrollment, ACICS-Accredited Schools, 2008 vs. 2007
      • Culinary Arts, Arts & Design Stumble
    • Online Leads Growth
      • Table Distance Education Activity, 2006-2007
      • New Online Offerings
    • Instructional Materials
      • Table Average Tuition, Fees, and Cost of Books and Supplies at For-Profit Postsecondary Schools, 2005-2006 vs. 2007-2008
    • CourseSmart Signs Distribution Deal with Ed Map
    • Asynchronous Technologies Most Widely Used
    • Online Appeal in Certain Disciplines
    • Online Courses Attract the Military
    • Career Colleges Operate Bookstores
    • Outlook
      • Tuition Trends
        • Table Average Published Tuition and Fees for Undergraduates, 2008-2009 vs. 2007-2008
      • Private Lending Dries Up
      • `No Material Impact' on Enrollment
      • Career Colleges Take Steps to Ameliorate Credit Crunch
      • Student Debt Load
        • Table Percentage of Federal Aid Funds Going to For-Profit Postsecondary Schools, 2006-2007
      • Career Colleges See Benefit in Greater Federal Support
      • Weak Economy, Higher Enrollment
      • Postsecondary Competition Heats Up
      • Expansion of Programs and Locations
      • International Expansion
      • Improving Marketing Initiatives
      • Focus on Customer Service
    • Who's Who
      • American Public Education
      • Apollo Group
      • Capella Education
      • Career Education Corp.
      • Corinthian Colleges
      • DeVry Inc.
      • Education Management LLC
      • Grand Canyon University
      • ITT Educational Services
      • Kaplan Higher Education
      • Lincoln Educational Services
      • Strayer Education
      • Universal Technical Institute

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