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Business of Consumer Book Publishing 2008


Attention: There is an updated edition available for this report.

Business of Consumer Book Publishing 2008 is the latest edition of Simba’s flagship market intelligence report for the U.S. trade book publishing industry.

This all-new edition contains all the valuable trade book information leading publishers, printers and retailers have come to rely on year after year:

  • Simba’s in-depth analysis of three major bestseller lists—the New York Times, USA Today and Publishers Weekly—featuring inside information about how and why the strongest titles over the past year performed as well as they did.

  • Profiles of 24 leading trade book publishers and retailers, with updated financials and discussion of current strategic initiatives for each company.

  • Simba’s signature examination of 18 major subject categories, with a 5-year statistical analysis showing title output and sales growth for each, as well as case studies of bestselling titles, projections and informed insights on which categories will drive and hamper market expansion and which publishers will benefit most.

  • Fresh analysis and perspective about critical trends facing trade book publishers today, including the growing influence of the Internet on all parts of the publishing process, the challenge to encourage reading in a society increasingly pressed for time, the price wars fueling competition between book superstores and big box stores, and much, much more.

Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:

  • Art
  • Biography
  • Business
  • Classic literary fiction
  • Computers
  • Cookbooks
  • Graphic novels
  • Health & fitness
  • How-to
  • Mystery
  • Political commentaries/current events
  • Reference
  • Religious/inspirational
  • Romance
  • Science fiction/fantasy
  • Self-help
  • Sports
  • Travel

We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Houghton Mifflin Harcourt Trade & Reference Publishers, Hyperion Books, Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & Sons Inc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.

Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.

This report is a “must-have” for any executive who wants to stay on top of a rapidly changing market. Can you afford to make decisions without access to the same market intelligence that your competitors are using?


  • Methodology
  • Executive Summary
  • Overview of the U.S. Consumer Book Market
    • Introduction
    • Trade Industry Performance: Then and Now
      • Table Growth of the Consumer Book Publishing Industry, 2005-2008P ($ in millions)
    • AAP: Category Performance in 2007
      • Adult Hardcover
      • Adult Trade Paperback
      • Adult Mass Market
        • Table Domestic Net Sales of Consumer Books by Book Type, 2006-2007 ($ in millions)
      • Children's & Young Adult Hardcover
      • Children's & Young Adult Paperback
      • Audiobooks
      • Electronic Books
      • Religious Books
    • Leading U.S Consumer Book Publishers
      • Random House
      • Penguin Group
        • Table Consumer Book Publishers, U.S.-Only Revenue Growth, 2006-2008P ($ in millions)
      • Scholastic
      • HarperCollins
      • Simon & Schuster
      • Hachette Book Group
      • Harlequin
      • John Wiley & Sons
      • Holtzbrinck (Macmillan)
      • Thomas Nelson
      • Encyclopaedia Britannica
      • Rodale
      • Hyperion
      • Houghton Mifflin
      • Andrews McMeel
      • Workman Publishing
      • McGraw-Hill
      • Tyndale House
      • Health Communications Inc.
      • Kensington Publishing
  • Current Trends in Consumer Book Publishing
    • Introduction
    • The Fueling of the Price War
    • The Growing Power of Authors
    • The Retailing Giants May Bring Fragmentation and Increase Influence
    • The Uncomfortable Dance with the Internet Continues
    • Finding Readers Remains a Challenge
      • Table Overview of Book Purchasing Population
    • Other Changes Causing Slow (or No) Growth
    • Profits Among Leading Trade Publishers
      • Table Publishers' Profitability, 2007 vs. 2006 ($ in millions)
    • Mergers & Acquisitions Still Relatively Silent
      • Table Key M&A Activity, 2005-Q1 2008
    • New Imprints and Business Expansion
    • 2007 Bestsellers
      • Top Performing Books
      • New Books
      • Top Titles Overall
        • Table Top 50 New Titles, January-December 2007 (by ISBN; out of 1,590 total)
        • Table Best Performing Books, 2003-2007 (Based on consolidated ranking across New York Times, USA Today and Publishers Weekly bestseller lists)
      • Top Authors
        • Table Top 50 Titles, January-December 2007 (by ISBN; out of 2,154 total)
        • Table Best Performing Authors, 2003-2007 (Based on consolidated ranking across New York Times, USA Today and Publishers Weekly bestseller lists)
        • Table Top 50 Authors, January-December 2007 (by ISBN; out of 1,306 total)
      • Top Imprints
        • Table Best Performing Imprints, 2003-2007 (Based on consolidated ranking across New York Times, USA Today and Publishers Weekly bestseller lists)
        • Table Top 50 Imprints, January-December 2007 (by ISBN; out of 302 total)
        • Table Best Performing Categories, 2003-2007 (Based on consolidated ranking across New York Times, USA Today and Publishers Weekly bestseller lists)
      • Top Categories
        • Table Top 50 Categories, January-December 2007 (out of 93 total)
      • Number of Bestsellers, Imprints Growing
        • Table Average Weeks on Lists (Editions on PW, USA Today & NYT bestseller lists)
        • Table Average Titles per Author on Lists (Authors appearing on PW, USA Today & NYT bestseller lists)
        • Table Average Weeks on Lists (Imprints appearing on PW, USA Today & NYT bestseller lists)
      • New York Times Bestsellers
        • Table New to Database
    • Publishers Combat Global Book Piracy
      • Table "Special 301" Recommendations: IIPA 2007 Estimated Trade Losses Due to Copyright Piracy Priority Watch List (PWL) and Watch List (WL)
  • Trade Book Publishing: Category Analysis
    • Introduction
      • Table Estimated Revenue of Market Categories, 2007 ($ in millions)
      • Table Size of Market Categories, 2008P ($ in millions)
    • General Title Output
      • Table Title Output by Category, 2008P (Number of new titles)
    • Art Books
    • Size of the Art Book Category
      • Table Estimated Size of the Art Book Market by Revenue, 2004-2008P ($ in millions)
      • Table New Art Titles vs. All New Titles Released, 2003-2007
    • Leading Art Book Publishers: Title Output and Revenue
      • Harry N. Abrams
      • Taschen
        • Table Leading Art Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • Hachette
      • Abbeville Press Inc.
      • Dorling Kindersley
        • Table Bestselling Art Books, 2007
    • Biographies
      • Table Trends in Biography/Autobiography Subcategories
    • Size of the Biography Book Category
      • Table Estimated Size of the Biography Book Market by Revenue, 2004-2008P ($ in millions)
      • Table New Biography Titles vs. All New Titles Released, 2003-2007
    • Leading Biography Book Publishers: Title Output and Revenue
      • Random House
      • Simon & Schuster
      • HarperCollins
        • Table Leading Biography Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
        • Table Bestselling Biography Books, 2007 (out of 205 total)
      • Penguin Group (USA)
    • Business Books
    • Size of the Business Book Category
    • Leading Business Book Publishers: Title Output and Revenue
      • Table Estimated Size of the Business Book Market by Revenue, 2004-2008P ($ in millions)
      • John Wiley & Sons
        • Table New Business Titles vs. All New Titles Released, 2003-2007
      • HarperCollins
        • Table Leading Business Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • McGraw-Hill
      • Hachette
      • Random House
        • Table Bestselling Business Books, 2007 (out of 95 total)
    • Classic Literary Fiction
    • Size of the Classic Literary Fiction Market
      • Table Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2004-2008P ($ in millions)
    • Leading Classic Literary Fiction Publishers: Title Output and Revenue
      • Penguin Group
        • Table New Classic Literary Fiction Titles vs. All New Titles Released, 2003-2007
      • Oxford University Press
      • Random House
        • Table Leading Classic Literary Fiction Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • Houghton Mifflin
        • Table Bestselling Classic Literary Fiction Books, 2007
      • Simon & Schuster
    • Computer/Technology Books
    • Size of the Computer Book Market
      • Table Estimated Size of the Computer Book Market by Revenue, 2004-2008P ($ in millions)
      • Table New Computer Titles vs. All New Titles Released, 2003-2007
    • Leading Computer Book Publishers: Title Output and Revenue
      • Pearson
      • John Wiley & Sons
      • Thomson Learning
      • Microsoft Press
        • Table Leading Computer Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • McGraw-Hill
    • Cookbooks
    • Size of the Cookbook Market
    • Leading Cookbook Publishers: Title Output and Revenue
      • Table Estimated Size of the Cookbook Market by Revenue, 2004-2008P ($ in millions)
      • Table New Cookbook Titles vs. All New Titles Released, 2003-2007
      • Random House
      • Simon & Schuster
        • Table Leading Cookbook Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • Rodale Press
      • Hachette
      • John Wiley & Sons
        • Table Bestselling Cookbooks, 2007 (out of 43 total)
    • Graphic Novels
    • Size of the Graphic Novel Market
      • Table Estimated Size of the Graphic Novel Market by Revenue, 2004-2008P ($ in millions)
    • Leading Graphic Novel Publishers: Title Output and Revenue
      • Table New Graphic Novel Titles vs. All New Titles Released, 2003-2007
      • Random House (Del Rey)
      • Viz Graphic Novels
      • DC Comics
        • Table Leading Graphic Novel Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • Marvel Enterprises Inc.
        • Table Bestselling Graphic Novels, 2007 (out of 39 total)
      • Dark Horse Comics
    • Health & Fitness Books
      • Table Estimated Size of the Health & Fitness Book Market by Revenue, 2004-2008P ($ in millions)
    • Size of the Health & Fitness Book Market
    • Leading Health & Fitness Book Publishers: Title Output and Revenue
      • Table New Health & Fitness Titles vs. All New Titles Released, 2003-2007
      • Rodale
      • Random House
      • Penguin Group
      • Simon & Schuster
        • Table Leading Health & Fitness Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • John Wiley & Sons
        • Table Bestselling Health & Fitness Books, 2007 (out of 51 total)
      • HarperCollins
    • How-To Books
    • Size of the How-To Book Market
      • Table Estimated Size of the How-To Book Market by Revenue, 2004-2008P ($ in millions)
    • How-To Title Output
      • Table New How-To Titles vs. All New Titles Released, 2003-2007
      • Table Bestselling How-To Books, 2007 (based on closest BISAC category, "crafts & hobbies")
    • Mystery Books
    • Size of the Mystery Book Market
      • Table Estimated Size of the Mystery Book Market by Revenue, 2004-2008P ($ in millions)
    • Leading Mystery Book Publishers: Title Output and Revenue
      • Table New Mystery Titles vs. All New Titles Released, 2003-2007
      • Random House
      • Penguin Group
      • Hachette
        • Table Leading Mystery Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • Simon & Schuster
        • Table Bestselling Mystery Books, 2007 (out of 173 total)
      • St. Martin's Press
    • Political Commentaries/Current Events
      • Table Estimated Size of the Political Commentary/Current Events Book Market by Revenue, 2004-2008P ($ in millions)
    • Size of the Political Commentary/Current Events Book Market
    • Leading Political Book Publishers: Title Output and Revenue
      • Table New U.S. Political Science Titles vs. All New Titles Released, 2003-2007
      • Simon & Schuster
      • Random House
      • Penguin Group
      • HarperCollins
        • Table Leading Political Commentary/Current Events Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
        • Table Bestselling Political Books, 2007
      • Perseus Books (PublicAffairs)
    • Reference Books
      • Table Top 10 Reference Titles by Year, 2003-2007 (Figures indicate number of weeks on lists and consolidated ranking-out of possible 100)
    • Size of the Reference Book Market
    • Leading Reference Book Publishers: Title Output and Revenue
      • Table Estimated Size of the Reference Book Market by Revenue, 2004-2008P ($ in millions)
      • Table New Reference Titles vs. All New Titles Released, 2003-2007
      • Pearson
      • HarperCollins
      • Encyclopaedia Britannica
      • Houghton Mifflin Harcourt
        • Table Leading Reference Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • John Wiley & Sons
        • Table Bestselling Reference Books, 2007
    • Religious/Inspirational Books
    • Size of the Religious/Inspirational Book Market
      • Table Estimated Size of the Religious/Inspirational Book Market by Revenue, 2004-2008P ($ in millions)
      • Table New Religious/Inspirational Titles vs. All New Titles Released, 2003-2007
    • Leading Religious Book Publishers: Title Output and Revenue
      • Thomas Nelson
      • HarperCollins
      • Tyndale House Publishing
        • Table Leading Religious/Inspirational Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • Baker Publishing Group
        • Table Bestselling Religious Books, 2007
      • Random House
    • Romance Books
    • Size of the Romance Book Market
      • Table Estimated Size of the Romance Book Market by Revenue, 2004-2008P ($ in millions)
    • Leading Romance Book Publishers: Title Output and Revenue
      • Table New Romance Titles vs. All New Titles Released, 2003-2007
      • Harlequin
      • Random House
        • Table Leading Romance Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • Penguin Group
      • HarperCollins
      • Kensington Books
        • Table Bestselling Romance Books, 2007 (out of 331 total)
    • Science Fiction/Fantasy Books
    • Size of the Science Fiction/Fantasy Book Market
      • Table Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2004-2008P ($ in millions)
    • Leading Sci-Fi/Fantasy Book Publishers: Title Output and Revenue
      • Table New Science Fiction/Fantasy Titles vs. All New Titles Released, 2003-2007
      • Scholastic
      • Random House
      • Tor Books
        • Table Leading Science Fiction/Fantasy Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • Simon & Schuster
      • Penguin Group
        • Table Bestselling Science Fiction Books, 2007
        • Table Bestselling Fantasy Books, 2007
    • Self-Help Books
      • Table Estimated Size of the Self-Help Book Market by Revenue, 2004-2008P ($ in millions)
    • Size of the Self-Help Book Market
    • Leading Self-Help Book Publishers: Title Output and Revenue
      • Table New Self-Help Titles vs. All New Titles Released, 2003-2007
      • Simon & Schuster
      • Random House
      • HarperCollins
      • Health Communications Inc.
      • Penguin Group
        • Table Leading Self-Help Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
        • Table Bestselling Self-Help Books, 2007 (out of 47 total)
    • Sports Books
      • Table Estimated Size of the Sports Book Market by Revenue, 2004-2008P ($ in millions)
    • Size of the Sports Book Market
    • Leading Sports Book Publishers: Title Output and Revenue
      • Table New Sports Titles vs. All New Titles Released, 2003-2007
      • Random House
      • Simon & Schuster
      • HarperCollins
        • Table Leading Sports Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
        • Table Bestselling Sports Books, 2007 (out of 44 total)
      • W.W. Norton
    • Travel Books
      • Table Estimated Size of the Travel Book Market by Revenue, 2004-2008P ($ in millions)
    • Size of the Travel Book Market
    • Leading Travel Book Publishers: Title Output and Revenue
      • Table New Travel Titles vs. All New Titles Released, 2003-2007
      • John Wiley & Sons
      • Random House
      • Globe Pequot Press
        • Table Leading Travel Book Publishers by Estimated Revenue, 2006-2008P ($ in millions)
      • Rough Guides
        • Table Bestselling Travel Books, 2007 (out of 21 total)
  • Trends in Retail Sales
    • Introduction
      • Table Overview of Book Purchasing Locations
      • Table Number of Stores, Big Three vs. Big Box
      • Table Bestselling Books at Select Stores, 2008
    • Bookstore Trends
      • Table Attitudes and Opinions About Shopping Among Heavy Readers and the General U.S. Adult Population
      • Table What One Factor Results in the Most Increased Store Traffic at Independents?
    • Grocery Stores, Paradies Shops and the `Forever Frontlist' Phenomenon
    • Big Three Chains' Dim Outlook for 2008
      • Table Leading Bookstore Chains Revenue Growth, 2004-2007 ($ in 000)
      • Barnes & Noble
      • Borders Group
        • Table Growth in Superstore Sales, Major Retail Chains, 2004-2007 ($ in millions)
      • Books-A-Million
        • Table Big Three Bookstore Chains Operating Performance, 2003-2007 ($ in millions)
    • Profit Margins at the Big Three Chains
    • New Retail Book Sales Outlets Continue Emerging
      • Table Number of Superstore Outlets, 2003-2007
    • Independent Booksellers and Small Chains
    • Online Bookselling
      • Table Revenue of Leading Online Booksellers, 2004-2007 ($ in millions)
    • Book Clubs
  • Forecasts and Conclusions
    • Conclusions
      • Adult Hardcover
      • Adult Paperback
        • Table Net Consumer Book Sales, 2004-2008P ($ in millions)
      • Adult Mass Market
      • Children's Hardcover
      • Children's Paperback
      • Audiobooks
      • Religious Books
      • Electronic Books
    • Recommendations
      • Table Size of Market Categories, 2008P ($ in millions)
  • Profiles of Leading Publishers
    • Andrews McMeel Publishing
      • Table Key Statistics: Andrews McMeel
      • Table Publisher Snapshot: Andrews McMeel, 2006-2008P ($ in 000)
    • Dark Horse Comics
      • Table Key Statistics: Dark Horse Comics
      • Table Publisher Snapshot: Dark Horse Comics, 2006-2008P ($ in 000)
    • Encyclopaedia Britannica
      • Table Key Statistics: Encyclopaedia Britannica
      • Table Publisher Snapshot: Encyclopaedia Britannica, 2006-2008P ($ in 000)
    • Hachette Group USA
      • Table Key Statistics: Hachette Group USA
      • Table Publisher Snapshot: Hachette Book Group, 2006-2008P ($ in 000)
    • Harlequin Enterprises
      • Table Key Statistics: Harlequin
      • Table Publisher Snapshot: Harlequin, 2006-2008P ($ in 000)
    • HarperCollins Publishers
      • Table Key Statistics: HarperCollins
      • Table Publisher Snapshot: HarperCollins, Fiscal 2006-2008P ($ in 000)
    • Harry N. Abrams
      • Table Key Statistics: Harry N. Abrams
      • Table Publisher Snapshot: Harry N. Abrams, 2006-2008P ($ in 000)
    • Health Communications Inc.
      • Table Key Statistics: Health Communications
      • Table Publisher Snapshot: Health Communications, 2006-2008P ($ in 000)
    • Houghton Mifflin Harcourt Trade & Reference Publishers
      • Table Key Statistics: Houghton Mifflin Harcourt Trade & Reference
      • Table Publisher Snapshot: Houghton Mifflin Harcourt, 2006-2008P ($ in 000)
    • Hyperion Books
      • Table Key Statistics: Hyperion Books
      • Table Publisher Snapshot: Hyperion, Fiscal 2006-2008P ($ in 000)
    • Kensington Publishing Corp.
      • Table Key Statistics: Kensington Publishing
      • Table Publisher Snapshot: Kensington Publishing Corp., Fiscal 2006-2008P ($ in 000)
    • Macmillan
      • Table Key Statistics: Macmillan U.S.
      • Table Publisher Snapshot: Macmillan, 2006-2008P ($ in 000)
    • Meredith Corp.
      • Table Key Statistics: Meredith Corp.
      • Table Publisher Snapshot: Meredith Corp., Fiscal 2006-2008P ($ in 000)
    • Penguin Group (USA)
      • Table Key Statistics: Penguin Group (USA)
      • Table Publisher Snapshot: Penguin Group, 2006-2008P ($ in 000)
    • Random House Inc.
      • Table Key Statistics: Random House
      • Table Publisher Snapshot: Random House, 2006-2008P ($ in 000)
    • Rodale Inc.
      • Table Key Statistics: Rodale
      • Table Publisher Snapshot: Rodale, 2006-2008P ($ in 000)
    • Scholastic
      • Table Key Statistics: Scholastic
      • Table Publisher Snapshot: Scholastic, Fiscal 2006-2008P ($ in 000)
    • Simon & Schuster Inc.
      • Table Key Statistics: Simon & Schuster
      • Table Publisher Snapshot: Simon & Schuster, 2006-2008P ($ in 000)
    • Thomas Nelson
      • Table Key Statistics: Thomas Nelson
      • Table Publisher Snapshot: Thomas Nelson, Fiscal 2006-2008P ($ in 000)
    • John Wiley & Sons Inc.
      • Table Key Statistics: John Wiley & Sons
      • Table Publisher Snapshot: John Wiley & Sons, Fiscal 2006-2008P ($ in 000)
  • Profiles of Leading Booksellers
    • Amazon.com
      • Table Key Statistics: Amazon.com
      • Table Financial Overview: Amazon.com, 2004-2007 ($ in 000)
    • Barnes & Noble Inc.
      • Table Key Statistics: Barnes & Noble Inc.
      • Table Overview of Consumer Book Retailing Operations: Barnes & Noble, 2004-2007
    • Books-A-Million
      • Table Key Statistics: Books-A-Million
      • Table Overview of Consumer Book Retailing Operations: Books-A-Million, Fiscal 2004-2007
    • Borders Group Inc.
      • Table Key Statistics: Borders Group Inc.
      • Table Overview of Consumer Book Retailing Operations: Borders Group, 2004-2007

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