Market Research Logo

Academic Testing: PreK-12 Materials Market Analysis & Forecast 2008


Attention: There is an updated edition available for this report.

Academic Testing: PreK-12 Materials Market Analysis & Forecast 2008 applies Simba’s unique brand of expertise in the educational publishing industry to the $1+ billion market for high-stakes state testing and classroom assessment. Driven largely by the requirements of No Child Left Behind, testing has become a more critical component to the U.S. educational process than ever.

This all-new edition of Simba’s popular Academic Testing report offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment. Academic Testing: PreK-12 Materials Market Analysis & Forecast 2008 offers a comprehensive overview of statewide, classroom, district and online testing, along with coverage of the latest trends—the outlook for reauthorization of NoChild Left Behind in an election year, funding and enrollment, increase in customization, ELL assessments, changes in high school testing, budgetary constraints, formative assessment, and more.

Specific topics include:

  • Market size by segment: state tests and classroom assessment
  • Segment growth drivers
  • Impact of federal policy change allowing growth models for reporting test results for adequate yearly progress
  • State penetration by leading testing firms
  • Current major contract awards
  • Contract opportunities amid changing state testing policies
  • Growth outlook of online testing

Academic Testing: PreK-12 Materials Market Analysis & Forecast 2008 also provides a complete rundown of the vendors currently supplying products and services to the U.S. school testing market, including American Institutes of Research, CTB/McGraw-Hill, Data Recognition Corp., Educational Testing Service, eInstruction, Measured Progress, Measurement Inc., Pearson Educational Measurement, Questar Assessment Inc., Quizdom, Riverside Publishing, Scantron, Vantage Learning and Wireless Generation.

Academic Testing: PreK-12 Materials Market Analysis & Forecast 2008 is an essential market intelligence tool for publishers and editors, as well as marketing, business development and investment professionals charged with developing strategies to succeed in the burgeoning market for U.S. school testing materials.


  • Methodology
  • Executive Summary
  • Introduction
    • Setting the Stage
      • Testing Increases
      • Slow Progress Online
    • Effect of No Child Left Behind
      • Table NCLB Testing Requirements
    • Changes Afoot
      • High Stakes in High School
      • Online Growth in Formative Assessment
  • Industry Size and Structure
    • Industry Size
      • Table Testing Segment Market Share of Instructional Media in U.S. Classrooms, 2007-2008P ($ in 000)
    • Largest Segment Is High-Stakes Summative Testing
      • Classroom Assessment Is Fastest-Growing Segment
        • Table PreK-12 Testing Terminology
    • Players in the Assessment Market
    • Mergers and Acquisitions Activity
      • Table Simba Information's Testing M&A Index, 2007
  • Statewide Testing
    • Introduction
    • Increase in Customization
      • Table Statewide Testing Market, 2007-2008P ($ in 000)
      • Costs Temper Customization
    • High-Stakes Growth Areas
    • Changes Under Way in High School Testing
      • States Moving to End-of-Course Exams
      • High School-College Connection
      • Continued Growth in Exit Exams
      • Second-Chance Testing
    • Expansion Room: Alternative Assessments
    • Expansion Room: ELL Assessments
    • State Contracts Concentrated with PEM
      • CTB Captures Most Testing Contracts in 2007
        • Table Statewide Testing Contracts Held by Market Leaders, 20071
        • Table Simba Information's Testing Contract Index, 2007
  • Classroom and District Testing
    • Overview
      • Table Classroom Testing Market, 2007-2008P ($ in 000)
    • Variety of Vendors
    • Online Formative Assessment
    • Challenges Include Budgetary Constraints
    • Innovation
      • Professional Development and Response to Intervention
    • State Purchases of Formative Assessment
      • Budget Concerns on State Level, Too
      • Federal Support May Be in the Offing
    • State Support Traditionally Low Key
    • State Testing Overhauls Include Formative Assessment
    • Bulk of the Sales at the District Level
      • Quizam E-Mail Quiz
  • Emerging Trends in Testing
    • NCLB Reauthorization Prospects
    • Growth Models
      • Table NAEP Under No Child Left Behind
    • NAEP and the Issue of Common Standards
    • Multi-State Consortia
    • Corporate Alliances
      • Table Department of Education State Assessments, FY2006-2008
    • Funding Trends
      • Table Funding for Statewide Testing, Federal vs. State Sources
    • Enrollment Trends
      • Table Total Public/Private Projected K-12 Enrollment, 2007-2015 (in 000)
      • Table 10 Districts with Highest Number of LEP/ELL Students, 2005-2006
      • LA Has Twice the Number of ELL Students as Any Other District
        • Table 10 Districts with Highest Number of IEP Students, 2005-2006
      • NYC Leads in Students with IEPs
  • Online Testing
    • Market Size and Structure
      • Table Computer Access and Computer-Based Assessment
    • Infrastructure and Funding Issues
      • `Online by '09' Still Offline in Minnesota
      • Online Does Not Necessarily Cost Less
    • The Oregon Story
    • Driving Forces: From Cost to Faster Results
      • Publishers Working to Maximize Effectiveness in Online Environment
    • Emerging High-Stakes Sectors for Online
    • Formative Assessment Potential
      • Georgia's OAS
      • Case Study: Virginia
      • Case Study: Minnesota
    • Wireless Handheld Options
    • Penetration of Wireless Handhelds
  • Forecast and Conclusions
    • Table U.S. Testing Marketing, 2007-2011P ($ in 000)
    • Robust Growth for Formative Assessment
  • Who's Who
    • American Institutes for Research
    • CTB/McGraw-Hill
    • Data Recognition Corp.
    • Educational Testing Service
    • eInstruction
    • Measured Progress
    • Measurement Inc.
    • Pearson Educational Measurement
    • Questar Assessment Inc.
    • Qwizdom
    • Riverside Publishing
    • Scantron
    • Vantage Learning
    • Wireless Generation

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report